Story. The basic starting point of children's animation works represented by the Ice and Snow Century of Moore Manor is to bring an interesting and meaningful story to small audiences. In addition, through the interaction between a single character and different individuals, a complete world view is created. Children and parents will be invited to participate in the planning stage of each work to collect their feedback and enrich the story setting. Emphasize the shaping of character. When shaping the character, we should endow it with unique and even dramatic personality, and combine the current fashion and fashion trends to make the character show a sense of the times. This sense of the times depends on the background of the work, and at the same time, it has modern elements, which can resonate with the audience and give them a sense of intimacy and role substitution.

Attitude. At the beginning of script writing, a detailed graphic "resume" will be established for each main character, which covers the details of the character's family background, personality characteristics, personal preferences, pet words and so on, even including the zodiac and constellation. These materials will not be used by 100% in the actual script, but will make an accurate positioning for each role and better grasp the character of the role in the subsequent script creation. Concerned about children's growth, but this concern is not expressed through the symbolic image of Gao Daquan, nor is it dogmatic in a didactic tone. There are no special symbolic figures in the works. All characters are ordinary people with flesh and blood and have their own personalities. Every character has advantages and disadvantages, and there are times when people love and make mistakes. I hope to achieve an effect that the characters in the film are ordinary children. They will have the same happiness and troubles as children watching movies, learn to take responsibility and learn to cooperate with others. They will continue to grow, and I believe the small audience will grow with them. Pay attention to the balance between economic benefits and social benefits. Stories need popular elements and fashion feelings to attract more audiences; At the same time, we will try to avoid misleading information or hints in our works. Advocate a positive attitude towards life, a spirit of courage and continuous growth in the face of various difficulties.

Communication. Liu Kexin's works attach great importance to audience interaction. In Liu Kexin's words, it is "squatting down to communicate with children and tell their stories". While interacting with the audience, telling stories with children is "the greatest achievement and the biggest difficulty" for screenwriter Liu Dao.