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On the afternoon of April 7th 14:00, Dongfeng Qichen announced that Qichen Star was officially opened for pre-sale, and the pre-sale price range was 1 1 10,000 yuan to 1.5 million yuan. Qichen Star is built on Qichen's latest VSA-L platform, equipped with Mitsubishi 1.5T engine, and the high-equipped model will also be equipped with a 48V light-mixed supercharged power system. It is reported that Kay Chen Xing will be officially listed at the end of April.

From the name of the new car, we can find the difference from the previous model. Before Qichen, many car series started with D, SUV series started with T, and new energy series started with E or EV. Named after a single "star", this time it breaks the previous rules and highlights the high-value product genes of "global technology, joint venture quality and China customization".

Brand-new naming system is often used to highlight the special position of new products in product structure. For example, the previous Geely ICON and Changan UNI-T, one called "Technology Life" and the other called "Future Technology Production Car", are both positioned in compact SUVs and belong to "next generation products", representing their respective brands' understanding of "future cars".

Ma Lei, general manager of Dongfeng Qichen, said: Qichen Star is a brand-new model accumulated by Dongfeng Qichen in ten years and carved in three years, which integrates the global technical resources of Renault-Nissan-Mitsubishi Alliance and meets the high-quality travel needs of China consumers.

Since the launch of blind booking on March 8th, Kay Chen Xing has more than 1 1000 high-intention booking customers.

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It is worth mentioning that Qichen Star adopts Qichen's brand-new VSA intelligent module architecture and brand-new "mixed aesthetics" design concept, with 48 technical highlights.

As the earliest brand independently bred by joint venture, as Ma Lei said, the advantage of Dongfeng Qichen is that it can combine the global technical advantages of Renault-Nissan-Mitsubishi.

Qichen Star is the first model of Dongfeng Qichen's new VSA intelligent module architecture. Relying on the "Renault-Nissan-Mitsubishi" alliance, Dongfeng Qichen has built a set of VSA intelligent module architecture, including VSA-L (large and medium-sized platform), VSA-C (compact platform) and VSA-E (electric vehicle platform).

Kay Chen Xing deeply understands the emotional demands of the new first-line light and middle-class people, creates a unique VSA intelligent module architecture for China consumers, and also brings many "China customized" product highlights to Kay Chen Xing.

Specifically, thanks to the VSA-L medium and large platform with foresight and flexibility as its core, Qichenxing has a length of 46,965,438+0mm, a wheelbase of 2756mm and a width of 65,438+0,905mm. Although it is positioned as a compact SUV, it is very close to a medium-sized SUV in terms of wheelbase. No wonder Kai Chen Xing is called "A+ SUV First Class". This space is really the enjoyment of first class. At the same time, the chassis potential of VSA intelligent module architecture has also been greatly tapped, and it has a very good performance on urban roads, highways and other pavements.

In terms of power, Kay Chen Xing is equipped with the 1.5T turbocharged engine of Shenyang Aerospace Mitsubishi, and the minimum fuel consumption per 100 kilometers of the matched 48V light-mixed turbocharged power system is 6.1L.

The design of the morning star adopts the morning the? The elements of the V concept car, combined with the latest "mixed element design" concept of the family and the V-Galaxy star air intake grille, make the whole car look very young.

In the interior part, the new car is equipped with 15.6-inch vertical central control LCD screen and 12.3-inch full LCD instrument, which has a strong sense of science and technology. The door trims and seats of the new car are made of rhombic lattice elements, and the overall texture is greatly improved. The car is also equipped with a zero-gravity seat and a queen's co-pilot seat, which further enhances the ride comfort of the car. There are still many bright spots in the new technology of vehicle sensory absorption.

Although it is an independent brand, it is of joint venture quality. Kai Chen Xing was born in Zhengzhou, a world-class benchmark factory of Nissan, which also produces Dongfeng Nissan Qi Jun. At the same time, Kaichenxing has the same standard quality management system and the same R&D team as Britain, finidi and Nissan, and its high quality is guaranteed.

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20 17, qichen announced solo flight, Dongfeng Nissan said? Goodbye, from the data point of view, Qichen did reach the peak of sales after solo flight. The data shows that in 20 17, with the listing of Qichen D60, Qichen brand achieved an annual sales record of143,000 vehicles, but it still failed to escape the curse of "prosperity will decline". Since then, Qichen's sales have gradually started to decline. By 20 19, its annual sales volume will be123,000, but the sales volume of T70 and T90 is not optimistic. At this time, Kai Chenxing came.

There is no doubt that Kay Chen Xing came with a sense of mission, and Cheng Kai did regard Kay Chen Xing as the "savior". For Cheng Kai, the current market performance is somewhat tepid. Therefore, there is a great need for new models with more bright spots to attract more consumers' attention and lead the brand's future design direction and development trend. From this perspective, Venus is a good start.

After the pre-sale price was announced, Dongfeng Qichen also disclosed that this latest SUV Qichen Star will be officially listed at the end of April 2020. Affected by the epidemic, the car was originally scheduled to be listed in March 2020, and then Dongfeng Qichen decided to postpone it for one month. Kay Chen Xing appeared at Guangzhou Auto Show on 20 19. The biggest highlight is the adoption of Dongfeng Qichen's latest VSA-L platform and 48V hybrid power system.

From the perspective of product strength, Kai Chenxing has great advantages over its peers, with high value, high configuration and advanced driving experience. More importantly, with the endorsement of Renault-Nissan-Mitsubishi's powerful alliance technology, the quality is fully guaranteed. It is an SUV that fully caters to the needs of a new generation of young people in the 1980s and 1990s.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.