1993, I just walked out of the university gate and came to Hangzhou alone to create a world. With the entrepreneurial dream of growing up, I have the courage to choose fruit milk first, but it is not the well-known Lusheng beef jerky. At that time, I just thought it would be very profitable to engage in the food industry, because "food is the first thing for the people"! 1988, Jianlibao, which started at 60,000, was popular all over the country at that time, as well as Guangdong enterprises such as Robust, whose original capital was much less than mine. With this, I believe I can make such a big enterprise. Such self-confidence really brought me initial success. In fact, at that time, I felt that my drink was competitive in taste and packaging, but I couldn't sell it. At that time, the domestic market was not as mature as it is now, and there was no market research before investing, so he suffered a lot here and didn't even know when the off-season of drinks was. The situation at that time put me in debt trouble. Not only did the fruit milk not bring rich profits, but it left him in debt of 700 thousand.

1996 During the Spring Festival, he didn't go home, but spent it alone in a small room under the stairs. At that time, I felt I had betrayed the trust of my family and friends. Frankly speaking, I feel embarrassed. Originally, the family's life was relatively rich, but because the business was not very successful, the family once wanted to sell the store to pay off the debts. It's a very uncomfortable feeling, surrounded by it every morning when I wake up. At that time, there was a monthly expenditure of nearly 10,000 yuan, but there was no income, and the company could not make ends meet. Fortunately, when the fruit milk was profitable, I tried to produce beef jerky. Although he gave up later, the technology and equipment are still there, which is his greatest capital in the predicament. So, by selling the last batch of fruit milk at a low price, the funds were withdrawn.