Business trip summary report (1):

(1) Basic information:

After nine days of regional market development, our products have also withstood a test and taken root in the four cities I visited: Jiujiang, Nanchang, Ji 'an and Ganzhou. During this period, we developed two interested customers. The first one is that the first batch of money in Nanchang is about 6.5438+0.5 million yuan. The agent needs more support from the company, but I don't think the company can do it. We are negotiating other operation methods. The second is that the first batch of money in Ganzhou is about 65438+ 10,000 yuan. Because the agent has not done kitchen and bathroom, he is understanding the market situation and brand comparison.

Subjective opinion: Our products have a good prospect in the market. I am very optimistic about this market and products. Our products are of good quality, exquisite packaging, complete varieties and good after-sales service.

For the market, our price is slightly lower than that of similar products of the same brand, but the appearance of the products seems to be

It is our bottleneck and cannot be compared with similar brands; However, we have given our customers enough profit margin, at the same time, we have given them a broad regional market and reduced their sales difficulty. In this way, most customers are willing to know all our products.

For my personal achievements, I visited and learned about some prefecture-level markets in detail.

Understand the needs of customers and develop some interested customers in the regional market. I don't think this achievement is what I expected. Although the task has not been completed, I am still working hard and there are still many aspects to be done. Too impatient with the regional market, not careful enough in market development, careless, not giving customers better guidance.

(2) Market summary and plan:

For the customers I visited recently, they all expect a product with reasonable price and satisfactory quality to enter the market at this moment. For Tai Fang, Boss, Shuaikang, Sakura Snow, Sakura, Vantage, Midea and other major brands, the price is expensive, the market control is strict, and the price is transparent. In view of these points, our products have great competitive advantages. However, these brands are well-known and deeply rooted in the hearts of ordinary people. Personally, our market entry point lies in the support of manufacturers, profit space and large enough regional market, which will fully mobilize the intentions of distributors and wholesalers.

1. Price: Generally speaking, for a new brand in the market, if it wants to enter this market and seize market share, according to the current price, it can only be said that it has the necessary competitive advantage. Some customers look at our products with the eyes that they can't accept the new brand at all, and some customers don't understand the price of the brand, so they compare the prices of us with those of some marginal brands; I remember a customer in Nanchang told me that the product itself is ok, but as a new brand, the price will increase some difficulties in the sales process, but I think this is a more conservative customer. No company has a new starting point, and the price will never be comparable.

2. Product positioning: I think the above-mentioned brands have been deeply moved by end users, so some of them have become industry benchmarks, so many end users will blindly decide other brands based on the appearance and quality of their products, so I hope that since people choose this method as the basis for measuring good or bad, then our products should retain their existing advantages or be used as benchmarks in production to determine what people like. In short, the positioning of products should be based on big brands, and new styles should be followed up in time.

3, product packaging:: Most customers like our small household appliances series, and a few will choose the kitchen and bathroom series, but some customers have complained that the packaging of our kitchen and bathroom series is a bit old-fashioned, the color is not bright, and there is no eyeball effect. Personally, I feel that the product packaging of this series is not bad, but some customers think that since the small household appliances series can be made so beautiful and distinctive, why can't the kitchen and bathroom do this effect?

I want to make a recommendation there. At present, no matter which big brand products, kitchen and bathroom products occupy the dominant position in all categories, and many customers complain that our kitchen and bathroom products are not novel enough. And end users also think that small household appliances and packaging will be more upscale than kitchen and bathroom.

4. Sales strategy: At present, our sales support policy is very large, and we can seize market share in the form of not making money in the early stage, giving our sales staff a lot of room for negotiation in their work. I think a new brand wants to occupy the market, no matter what form and method it uses, it should be brave enough to try and try its best to enter the dealer's store. If there is no policy to support this strategy, then I don't think I will even have an interested client on this business trip.

5. Channel: Personally, I think our brand is only a child at present, and the market has just started.

There are not enough channel customers who know our brand, and the market recognition is very low. I think we should invest some publicity in key cities and selectively select some high-quality customers to cultivate, which will easily trigger a chain reaction in neighboring provinces and cities. When customers are stable and dense in the municipal market, when people take our VIP anti-counterfeiting card to the dealer to buy things, I will take all my shipping orders and customer resources to find a provincial agent who can control Jiangxi.

In the next step, I personally want to develop cities that have never been seen in regional markets.

Consolidate the existing customer resources one by one, understand the business situation in detail, get the approval of the end users first, and then develop the provincial and municipal agents suitable for us. It is difficult to find an agent at this stage, and the biggest and most common problem that hinders the success of our business trip is that many wholesalers have chosen their brands at the exhibition in February and March, and the market response is bleak, so they are psychologically afraid to make decisions for agents easily.

In a word, people like to package products with beautiful colors and reasonable prices, but they look high-end. Dealers like products with no competitors, large profit margin, easy market control and decent quality. What we have to do now is to think about how to adapt our products to this market, rather than let users adapt to us. What we have to do is to do what people like.

Business trip summary report (2);

I participated in the performance practice management held by thunis Training Center on June15-1October 2 1. The training is summarized as follows:

1. Training courses include how to design reasonable performance goals, effective application of performance tools, counseling and communication in performance improvement, and strategy executors. Through the study of the above courses, I learned:

1, performance is not simply called performance appraisal, but performance management. Performance management can only be a management tool for communication and follow-up, rather than a means to measure the quality of work and salary, and it is a project in which all employees participate.

2. The implementation of performance needs to be closely linked with the company's strategic objectives, which are decomposed into departments according to the company's overall objectives, and then into individual employees by departments. The formulation of the performance plan should be an agreement signed by all personnel involved in the joint design.

3. Performance management should go hand in hand with training, strengthen employees' understanding of it through training, and then stimulate employees' understanding through material incentives.

4. There are two tools for performance management: target management and balanced scorecard; Through the study of these two tools, I think MBO is more suitable for our company, but some departments of the company can use some uses of the balanced scorecard in it.

Second, communication with thunis:

1. Promoting mba next year: I communicated with Wang Ling, director of thunis Training Center, about promoting mba training next year, and she made two suggestions to our company:

(1) You can do intermediary customer operation first next year; Wait until the time is ripe to consider registering a company franchise.

(2) Directly register the company to operate.

(3) The course price can be adjusted according to the local actual situation.

2. Ziguang Aidaigou. Com: communicate with Cao Yang, the sales manager of Ziguang Aigou. About some business dealings with Daigou. I introduced several aspects that our company may need next year.

(1) financial system

(2) Carry out training and education.

(3) the establishment of the company's external website

(4) the establishment of the company's internal network.

Third, the status quo of new stores in Yichun and Ji 'an areas

1, Yichun: I went to Yichun on August 20th and visited two new stores in Yichun. The wall color of BBK shop is different from that of No.1 Middle School. The schedule of No.1 Middle School has been arranged, and Deng Hailong has also been informed.

2. Ji 'an: The design of the storage room behind Yangming Store in Ji 'an is not ideal, and the space is too small to be accommodated. The color of the wall is different from that of the ring shop, and the air conditioning pipe is not handled properly.

The above is the summary of this business trip.

Business trip summary report (3):

One. Campus recruitment:

The campus recruitment plan was launched on xx, XX, XX. We contacted four universities in Shanghai, namely Donghua University, East China University of Science and Technology, Shanghai Business School and Shanghai University of Engineering Science, to discuss the recruitment of outstanding fresh graduates through campus presentations. However, East China University of Science and Technology, Shanghai Business School and Shanghai University of Engineering Science all said that due to our late application, fewer people would attend, so it was suggested that we should not go to the school to give a lecture, but post recruitment information on their employment websites. Donghua University said it could understand our company's campus presentation and would organize students to attend, but only three people attended the campus presentation of Donghua University on the 24th. 1, result:

① Four universities received 17 resumes, and informed 1 1 person for an interview. Seven people actually arrived, and three people were interested in hiring; ② A cooperative mechanism has been initially established with the above four universities. 2. Cause analysis:

(1) Our company registered for this campus recruitment late and missed the best opportunity. When is the annual campus recruitment peak?

10 volume-165438+ 10 month, while 65438+February is the peak period for students to review courses and exams, and they seldom attend job fairs; (2) Shanghai stipulates that employees of enterprises with local registered capital exceeding 6,543,800,000 yuan shall pay social insurance for seven consecutive years.

Shanghai hukou will have the opportunity to change to Shanghai hukou, which will make most graduates prefer to work in small and medium-sized enterprises in Shanghai rather than work in other places;

(3) Studying the major of clothing, art and design costs a lot. Generally speaking, students of this major have better family conditions, but they don't.

Too much pressure, more freedom to work;

3. Improvement measures:

① Continue to publish recruitment demand information in the above four universities, learn about students' resumes, and arrange interviews as appropriate;

② Always pay attention to and prepare in advance for the peak period of the second batch of job fairs for college graduates in 20xx10-June.

And1October 20xx class graduate recruitment-165438+1October;

(3) Expand the scope and strengthen cooperation with clothing or comprehensive colleges in North China, Central China, South China, Jiangsu, Zhejiang and Southwest China.

Cooperation;

4. Others:

It is suggested to sign an employment association for fresh graduates with three fresh graduates who are interested in working in Shanghai.

Discussion, and then in the middle of 20xx 10, we began to arrange internships directly in various stores in Shanghai.

Two. Regular recruitment in Shanghai:

The recruitment of personnel in Shanghai has been quite tight. At present, the main recruitment channels used are websites and personnel introductions. Both newspapers and on-site recruitment have been tried, but the results are not very satisfactory. Taking this business trip as an opportunity, we conducted an investigation on the recruitment difficulties and brain drain in Shanghai. The results are as follows: 1. External main factors:

Because Shanghai has a large cross-district, traffic jams during rush hours, and the rental price in the city center is extremely high, it takes a long time to get to work. Therefore, the middle and high-end counter assistants in most shopping malls are on duty 1 day and off 1 day. Working hours are generally 10:00-22:00, overtime is not excluded, but the next day. At present, our company has two shifts, and the fixed working hours are not very long. However, employees spend a long time on their way to and from work, working late the next day, and may have to work early the next day, which has a necessary impact on our recruitment and personnel flow. 2. Main internal factors:

Summary: In the next time, I will summarize the problems existing in recruitment in Shanghai into words, PPT or cases, and draw inferences from one another to check the recruitment work in North China, South China, Central China and Southwest China, guide them to improve, and go to the above areas for special training if necessary.