As a new profession, short video operation belongs to a branch of new media operation or Internet operation system, that is, it uses short video platforms such as Tik Tok, Microvision, Volcano and A Auto Fast to carry out a series of activities such as product promotion, promotion and enterprise marketing. By planning brand-related high-quality and high-dissemination video content, we can push news widely or accurately to customers, improve visibility, make full use of fan economy, and achieve corresponding marketing purposes. Video operation includes content planning, user operation, channel promotion and data analysis.
User operation is the focus of all operational work. Understanding user portraits and user preferences can make fan marketing more accurate and attract accurate product users more easily, thus forming their own community and realizing long-term marketing transformation.
Three elements of short video operation
1, Creativity: Creativity is the core element of short video production. Only novel, interesting and creative short videos can stimulate users' interest and curiosity, guide users to resonate, and thus achieve the purpose of publicity.
2. Visual effect: Visual effect is the key element of short video production. Making beautiful and high-quality videos can attract users' attention and enhance user experience and brand awareness.
3. Promotion marketing: For short video producers, promotion marketing is an indispensable part of short video operation. Only through scientific and reasonable promotion scheme can short video become a marketing tool and maximize the publicity effect.