SEM is the abbreviation of search engine marketing, which means search engine marketing in Chinese. SEM is a new form of network marketing. SEM specialist is a technician who comprehensively and effectively uses search engines for network marketing promotion.

Second, the SEM Commissioner job responsibilities:

1. Formulate the launching strategies of Baidu, sogou and 360 search engine marketing, and be responsible for the launching effect;

2. Have the ability to plan and adjust keyword delivery according to the company's products and business;

3. Analyze the delivery effect, and constantly optimize the delivery strategy according to the analysis results to improve the return on investment;

4. Responsible for internal communication, external coordination and implementation of search engine marketing;

5. In-depth analysis and regular report of SEM related data (including competing products) for decision-making reference of other departments of the company.

Three, SEM specialist job requirements:

1, more than three years working experience, more than two years of game SEM experience;

2. Experience in bidding through Baidu and Tencent channels related to Party A or experience in promoting the company by Party B is preferred;

3. Understand the marketing of search engines, master the keyword advertising mode of search engines, and be familiar with the bidding principle of search engines;

4. Good communication skills, data management and analysis skills, strong sense of responsibility, independent thinking and teamwork spirit;

5. Full-time bachelor degree or above, major in science;

6. Successful practice cases are preferred.