Although Cadillac badge was not registered as a trademark until 1906. But it has been used since September 1902. In the early badge design, merlettes leans to the left, and the garlands composed of tulip buds extend upward from both sides and meet at the crown at the top.
Car logo story
An American car can be wild or luxurious, but it is even harder to be noble. However, Cadillac is an exception. In memory of the founder of Detroit, the French aristocrat Anthony Cadillac, his founder used his family badge as a symbol.
Great changes have taken place in the logo of Cadillac. For example, a black bird symbolizing the three holy gods and a crown inlaid with pearls are missing. The classic shield is surrounded by laurel trees, while the shield is composed of small color blocks of various colors, in which red represents courage, silver represents pure love and blue represents exploration.
The last time Cadillac changed its logo was at the auto show. The new logo cancels the laurel decoration and only retains the shield-shaped part. At the same time, the shield is compressed more flatly and stretched more.
Logo development
Cadillac logo is a concentrated expression of its spiritual connotation. The famous Corolla shield is taken from the family emblem of Anthony Cadillac. It is a typical symbol of nobility, which not only shows the courage and honor of the founder of Detroit, but also symbolizes its leading position in the automobile industry.
The name Cadillac was chosen to pay tribute to Anthony Mens Cadillac, a French royal aristocrat, explorer and founder of Detroit, USA. Trademark graphics are mainly composed of crowns and shields. The crown symbolizes the coat of arms of Cadillac family, and the seven pearls on the crown indicate the royal aristocratic lineage. The shield symbolizes the bravery and good fighting of Cadillac army.
Cadillac trademark is the crest pattern of "crown" and "shield" used by Cadillac family in ancient religious wars. The seven pearls on the "Crown" indicate that the Cadillac family is of royal aristocratic descent, that is, the Cadillac family is a nobleman.
"Shield" symbolizes that Cadillac army is a brave and invincible warrior. The "shield" is divided into four parts by two dark brown stripes. There are two crossed brown sticks in the second half and the second half, indicating that the Crusaders are chivalrous in the distant battlefield.
There are three black birds in the first and fourth halves, and the two halves are divided into two by a black stick. Three identical birds are separated, two on the top and one on the bottom. According to the custom at that time, if three birds appeared at the same time (that is, the trinity), a bird without legs and mouth was sacred. These birds also show brave and enthusiastic Christian soldiers and wisdom, wealth, clever mind and perfect moral quality.
The color in the "shield" also has profound meaning. They represent marriage, land and harvest respectively. For example, red indicates courage and boldness; Silver represents marriage, purity, fraternity and virtue; Yellow represents harvest and wealth; Blue represents innovation and exploration; Black stands for land.
Since the birth of Cadillac logo, the design of its corolla and shield has been constantly changing in different periods, as many as 30 times in a hundred years. At the beginning of this century, Cadillac once again carried out a series of refreshing innovations on the logo, and the Corolla shield logo once again bore the brunt.
The new logo is bright in color and sharp in outline, and the overall background is platinum, while Corolla retains the original color: gold and pure black are in harmony, symbolizing wisdom and wealth; The shield consists of simple squares of different colors: red symbolizes courage in action, silver represents purity, kindness, virtue and abundance, and blue represents chivalry.
The new logo once again outlines the classic, noble and breakthrough spirit of Cadillac brand.
Above content reference: Cadillac