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Off-court life in lebron james
LeBron has been in love with his girlfriend Savannah since high school. They have always been on good terms and have two sons. The eldest son Lebron James Jr. Jr. was born on June 6th, 2004, and the youngest son Bryce Maximus James was born on June 6th, 2007. Although there have been occasional rumors of cheating in these years, they have not been confirmed in the end. James proposed to his long-time girlfriend Savannah James at his birthday party. LeBron proposed to Savannah on one knee in front of all his relatives and friends. Savannah was moved to tears and agreed to him. On September 2013 14, they officially got married in San Diego, California.

James is a new york Yankee fan and has been to Yankee Stadium many times. Friends of Yankee pitcher Carsten Charles Sabathia.

The "CHOSEN 1" on James' back was his first tattoo. It is said that this tattoo was tattooed when he was born. According to many sources, it was tattooed in high school (although he himself did not explain the tattoo). NBA officials explained that this tattoo means "the chosen son". James has a tattoo on his right arm. It is a lion's head, with KING on the lion's head logo, James below, and "Gloria" on the lion's head in memory of his mother Gloria James. On July, 2065438/KOOC-0/day/KOOC-0/0, James became a completely free player, and he was also the number one target of several major buyers in the free market, including Knicks, Heat, Bulls, Mavericks, Clippers and home team Cavaliers. Previously, he had formally submitted an application to change the number to No.6 next season. Throughout June, there were many rumors about James' whereabouts next season.

When James was interviewed by local media in Cleveland in 2008, he made it clear that he would stay in the team in the summer of 20 10. On July 8th, 2065438+00, James announced in the special program TheDecision recorded by ESPN that he would join the Heat and play with two other big-name free agents Wade and Bosh. "This autumn, I went to the South Coast with my talent and played for the Miami Heat. The purpose is to win the present and the future. Winning is very important to me. (Playing for the Heat) will be the best chance to achieve the goal. " The knight had to know James' decision before the show started.

James's transfer incident has seriously damaged his personal image. The main problem he faces is to announce the transfer in a big way through national live broadcast. Heat coach Van Gundy said earlier that he didn't like James' publicity. "Why do you want to do an hour? He only needs 15 seconds to know where he wants to go, "Van Gundy said. "James did this to hype himself. Cavaliers boss Gilbert broke the news as soon as James announced his departure, saying that James was born in the playoffs last season. If James did not choose to announce his decision in front of the national audience, but closed the door and seriously discussed with the Cavaliers, I believe Gilbert would not be so angry. "

After Art Mo Deer moved Cleveland Browns to Baltimore, Cleveland fans saw James' departure as a betrayal.

Dan gilbert, the major shareholder of the Cavaliers, soon published an open letter to the fans, calling James's decision selfish, heartless, heartless and cowardly, and promising that the Cavaliers would win the championship before the puppet emperor. Fathead, his sports souvenir company, also reduced the price of murals about James from $99.99 to $ 1745438+0 (145438+0 is the birth year of traitor Benedict arnold who was sentenced to death in absentia in Washington). William Rhoden of The New York Times defended James, calling Gilbert's open letter a "vicious and dignified personal attack", which, together with the fans who burned James' jerseys, proved that James' decision to leave Cleveland was correct. J. A. Adande of ESPN commented that James chose to make a decision in an hour-long TV program instead of informing the Cavaliers and other teams in the usual polite way to impress others. 20 10, 12 On July 2nd, NBA President david stern fined Gilbert $ 100000 for his comments in an open letter, and he also criticized the way James manipulated the free market.

Many retired players questioned James's behavior of leaving the Cavaliers and giving up leading the team to win the championship alone. Michael Jordan said he would not team up with his rivals Magic Johnson and larry bird. "I hope to beat those guys," Jordan added. "But times are changing, and I can't say (James's decision) is a bad thing. Now the children have their own opportunities. " Magic Johnson supports Jordan's idea of not cooperating with his opponent. Another legendary star, Isiah thomas, doesn't think so, compared with Michael Jordan and Magic Johnson. He stood up to defend James. "I don't agree with them at all," Thomas said "The magician was in a great team. Now they say they won't leave like James, but look around! Their team is really a strong team. " On August 22nd, 2003, James signed a six-year contract with Sprite Company of Coca-Cola Company, and the contract amount was not disclosed. To replace Kobe Bryant whose endorsement contract was terminated by Sprite because of sexual assault. James has signed more than $654.38 billion in sponsorship contracts, including a $90 million sponsorship contract with Nike in May. On February 24th, 2004, James Show signed a contract with Cadbury Company for 5 million US dollars, becoming the spokesperson of "special chewing gum for flying people".

In 2005, James challenged the cooperation model of "player and agent". He quit his agent Goodwin and said in his own words, "I want to be a businessman, but no businessman needs an agent." I want to start my own business. " But he later chose Leon Ross as his agent.

In 2006, James and his three friends founded LRMR Company. At first, LRMR only helped James deal with trading and some brokerage affairs. Slowly, inspired by James' great influence and commercial value, LRMR Company found a number of business partners.

065438+20071October 3 1 day, James became the first NBA player to speak for Microsoft brand products, and Microsoft will invite James to speak for Vista, a brand-new computer system to be launched next week. Microsoft refused to disclose the contract amount. A TV commercial starring James was also announced.

James renewed his contract with Nike on 20 10.

20 1 1 Relying on his popularity in international sports, James reached a cooperation agreement with Fenway Sports Group, and he became the exclusive global senior image representative of Liverpool Club in return for a number of shares in Liverpool. Tom Werner, then chairman of Liverpool, said: "This is a win-win cooperation." For James, the promotion of the brand value of this cooperation is of greater significance. 2011April, through its LRMR brand &; The marketing company has reached an agreement with Wei Fen Sports Marketing Group, the parent company of Premier League Liverpool Football Club, to promote the brand by endorsing the champion of the five-time Champions Cup, and obtain a small share of the club and become a shareholder. On June 20 1 1, the first commercial retail chain he invested opened. At this time, his investment fields have involved the Internet, real estate, entertainment, catering and other fields.

2065438+In September 2002, James announced that he would no longer use Leon Ross as his agent, and at the same time left CAA to sign a contract with Klutch. The agent was replaced by Ricky Paul, the boss of the newly established Klutch Company and one of the four groups of LRMR. In 20 12, the sales volume of James' signature shoes increased by 50% compared with 20 1 1 year, reaching $300 million, six times that of the second-ranked Kobe Bryant. According to the statistics of Forbes in the summer of 20 13, James' advertising revenue has exceeded $40 million, with a total income of $60 million ranking as "65433".

On June 9th, 20 13, Tencent announced that it had officially signed a contract with James to become the spokesperson of its basketball online game NBA2K Online. James and ice cube co-produced a one-hour special about his own life for ABC. If the program passes, James will become a producer. In 2007, he appeared on the cover of fashion magazine GQ. In 2009, he starred in the film More than One Game (referred to as More than One Game) produced by Lionsgate Film Company.

2065438+In July 2005, James starred in the movie "Train wreck" and held a private screening in his hometown of Akron. The non-profit lebron james Family Fund founded by James has held many charitable activities in the past few years. One of the charitable activities called "King of Children's Bike Marathon" is very popular. In addition to cycling marathon, James Foundation is also committed to developing family activities, promoting education and fitness programs, helping to build urban sports fields, providing "food and movie nights" for poor families, and providing Akron with materials needed for young people to return to school, and so on.

20 1 1 James put forward a new education plan to encourage children to resume extracurricular activities. In addition to the cycling race, James will also set up a two-week training camp, kanban some reading and technical courses to help children who are about to enter the third grade, and this training camp will recruit 360 campers.

August 20 15, James family foundation cooperated with university of akron to provide four-year scholarships for eligible students, which is James' "I promise" project. In September, James Family Foundation cooperated with Project Learn in Summit County (a non-profit organization that provides learning and research opportunities for some adults) to help some local parents obtain high school diplomas. On June+10, 5438, the first ladies of the United States, James and Michelle Obama, appeared in university of akron. Together, they talked about the importance of education and encouraged those children who joined the James Family Foundation to finish their college studies.