President of Beijing Pengrun Investment Company, founder of Gome, junior college, was born in Shantou, Guangdong. 16 years ago, Huang Guangyu, who was only 17 years old, and his brother Huang Junqin, who was three years older than him, took 4,000 yuan from their hometown of Shantou, Guangdong, and went north to Inner Mongolia for trade. A year later, he moved to Beijing because he was dissatisfied with the local people's "easy commitment and neglect of performance". Half a year later, I started to run an electrical appliance store in zhushikou, with an area of less than 100 square meter-this was the beginning of Gome's chain store.

When the Huang brothers first arrived in Beijing, they found a two-story shop in zhushikou, which turned out to be the salesroom of a state-owned clothing factory, called Gome Clothing Store. The two brothers soon found that clothes were hard to sell, so they sold electrical appliances. 1987 65438+ 10 1, the signboard of "Gome Store" was hung in front of this small shop.

Huang Guangyu said that at that time, they took a fancy to the development potential of home appliances as "big items" in people's consumption life. More than RMB100000 was invested in zhushikou store, which came from the accumulation of profits generated by "doing business in Inner Mongolia" and "doing business in the first six months in Beijing".

At the end of 1980s, the demand in the national market far exceeded the supply. Whoever has the source of goods can change hands to make money. Huang Guangyu keenly discovered the best expanding home appliance market, and foresaw that with the development of China's economy, the market would eventually turn to the buyer's market. Therefore, they did not take the practice of profiteering sales to raise the selling price for profiteering, but determined the business strategy of "insisting on retail and making small profits but quick turnover". This strategy continues to this day and has become the foundation of Gome's cause.

Huang Guangyu "resold" Gome between the two companies in his hands, which not only increased its value by nearly 40 times, but also successfully realized Gome's backdoor listing. Huang's own wealth index has also reached10 billion, which makes many senior players who know the rules of the capital market stunned and amazed. After Gome said that it was "forced to give up" the IPO, in June 2004, Huang Guangyu successfully bypassed the new listing rules of the Hong Kong Stock Exchange by controlling the stock price in the secondary market, reducing the shares and accurately setting the shareholding ratio. The public shareholding ratio was not less than 25%, and the foreign shareholding ratio of retail enterprises of the Ministry of Commerce was not higher than 65%. After that, he successfully completed a small and wide transaction: a listed company with a market value of only over 200 million Hong Kong dollars was paid.