Three rounds of stamps on the zodiac have opened up a new series-a small series of gifts for the zodiac.
First, the release of The Yellow Monkey is of great significance.
The "yellow monkey" represents the new image of the new post and the performance of the State Post Bureau's implementation of the people-friendly policy. "Yellow Monkey" is the first complete stamp subscriber of postal gift. This should be an important measure taken by the State Post Bureau to attach importance to the annual stamp booking, an economic compensation for users who book in full, and a concrete embodiment of encouraging full booking, which further stimulates the enthusiasm of stamp collectors.
The release of "Yellow Monkey" is the first multi-signal released by China Post. It can be seen from the yellow monkey that the postal authorities want to make stamp collecting bigger and stronger. The release of "Yellow Monkey" and its good performance in the postal market also opened up a new way to eliminate discounted tickets.
2. Will the booking method of annual stamps be cancelled?
China's stamp issuing policy has changed rapidly. Is it possible to cancel the stamp reservation system in the future, so that the gift of the zodiac series can not continue and its influence will be reduced?
From all angles, the stamp reservation system is likely to continue. At present, most countries in the world also stock stamps, but they don't have their own stamp collecting companies. Postal merchants reserve stamps from post offices, and stamp collectors reserve stamps from post offices. Moreover, booking stamps can bring huge liquidity to China Post, and China Post will not give it up easily. Judging from the serious attitude taken by the State Post to the issuance of yellow dog, the Post will not only cancel the reservation, but also increase the promotion of the reservation and make the annual ticket reservation bigger and stronger.
Third, about the circulation of "yellow monkeys"
1. The circulation of Yellow Monkey should be less than 5 million copies, which is lower than Little Monkey. Because the "monkey book" is not only fully booked outdoors, but also available to users who have booked money.
2. The circulation of yellow monkeys may be smaller than that of yellow chickens. "Yellow Chicken" is presented to subscribers of 2005 package, mini edition and yearbook, and "Yellow Monkey" is only presented to subscribers of 2004 package. In 2005, the booking users of package tickets, mini-editions and yearbooks will collect yellow monkeys if they have yellow chickens, which will form a certain demand.
3. The circulation of yellow monkeys is estimated to be around 4 million. On May 9th, 2006, Mr. Huang Xingyue released "Eight Latest Important Information". "On May 8th, the State Post Bureau held an emergency meeting, which ended this morning. The works presented with the yellow dog edition will be delivered to the reserved users' homes on May, 2006 10. Because more than 900 thousand pieces of water were squeezed out of this comment reservation, the total number of yellow dog editions was less than 3 million. Compared with the yellow monkey and yellow chicken, the gift amount is about 654.38+00,000. " This is the official news so far.
Fourth, the yellow monkey has a large amount of sediment and high social visibility.
1 and yellow monkey have heavy precipitation. The target group of "Yellow Monkey" is the vast number of annual ticket collectors. Although the number of stamp collectors is less than 2 million now, it also shows that the precipitation of "yellow monkey" is close to 2 million. Good precipitation, broad mass base and strong market appeal will get the response and support of the recipients when they rise.
2. The yellow monkey has great influence. "Yellow Monkey" is aimed at ordinary stamp collectors who book annual tickets, which can be obtained by ordinary stamp collectors, forming a wide popularity and great influence.
3. Yellow monkeys have great potential demand. Because there are no yellow monkeys in various yearbooks and enterprise yearbooks of the head office, large booking companies and illegal companies throw a large part of yellow monkeys to the postal market. If stamp collecting activities gradually heat up, the influence of the yellow monkey will come into play, and stamp collectors who buy annual tickets without the yellow monkey will buy them instead because there is no yellow monkey, forming demand.
Five, bigger and stronger version is a powerful measure for postal services to do a good job in stamp reservation.
Since 200 1, the sales of new year postcards have increased greatly. From the postal point of view, it may be because the income from issuing stamps is greater than that from issuing new year postcards, so the State Post has changed the previous zodiac mini-panes and issued a series of mini-panes to give away the zodiac.
The higher market price of the complimentary version will stimulate people's enthusiasm for booking stamps. If the first few complimentary editions are greatly enhanced, the people who book the annual tickets will get great discounts, even can book them for free, which will greatly stimulate the enthusiasm of the annual ticket subscribers, and the subscribers are likely to expand geometrically or even explosively. The circulation of stamps has steadily expanded, the task of issuing stamps has been successfully completed, and the economic benefits of issuing stamps have been increasing. Therefore, improving the complimentary version is the "killer" to promote new mail order reservations in the future.