2. Product quality. Speaking of product quality, quality problems often appear in live broadcast. For example, the goods bought in the live broadcast room are fakes, or the goods bought are not the same goods displayed in the live broadcast room. This phenomenon can be seen everywhere on many platforms. Anyway, it happened in the live broadcast room of the big and small anchors. Maybe it's because you sold a fake once, and finally made your reputation worse, and no fans will buy your products in the future.
3. Product price. The future price of live broadcast products with goods is also very important. If you can achieve the lowest price yourself and others can sell products from 50 yuan to 40 yuan, then they will definitely buy from you. Now that the price is transparent, your price is low, which is your core competitiveness in getting goods, so sometimes you can make less money and start your own brand first. Low price strategy is sometimes a more practical way to play with goods.
4, to create personal design, the ultimate goal of our products, we have to have personal design, that is, our labels, such as our specialty in beauty cosmetics, shoes, bags, fruits, snacks, specialties and so on. Just let your fans know what you did. The more subdivided the label, the more people will remember you. Don't sell fruit across fields. In a few days, you will sell cosmetics. Such a large span of goods will make your fans inaccurate, and later it will really become a grocery store. Therefore, accurate staffing is very important.