Gome's pioneering period coincided with the period of national reform and opening up. Gome seized the wave of reform and opening up and started from selling imported electrical appliances. 1992, zhushikou 100 square meter "Gome Electrical Appliances Store" has already developed into a large electrical appliance mall. Huang Guangyu initially operated a chain store in Beijing, and named several stores he owned as "Gome", thus forming the embryonic form of the chain business model.

By 1993, it has developed to five or six Gome chain stores. After the wealth of the Huang brothers increased, the Huang brothers separated because of different business ideas, and Huang Guangyu got the Gome brand and several hundred thousand yuan in cash. After that, Gome, which was run by Huang Guangyu alone, began to develop rapidly.

1995, Gome Mall changed from one to ten; From 65438 to 0999, Gome went from Beijing to the whole country, and then quickly grew to open 330 stores in 88 cities across the country. By the end of 2004, Gome had more than 30 branches in Chinese mainland, Hongkong and major cities in Southeast Asia. Under the leadership of Huang Guangyu, Gome's leap-forward development has successfully created a chain model of China's operation.

Extended data:

Gome's reform in the new era

Gome is aware of the importance of transformation and wants to seize the opportunity of transformation when the new retail wave comes, establish a trinity platform of Gome APP, stores and stores, and activate its business.

In addition, Gome has further cooperated with Pinduoduo. It is understood that Gome will connect "home and life" supply chain, large and medium-sized logistics network, service solutions and other "retail infrastructure" to Pinduoduo, and all products will be put on the shelves in Pinduoduo.

With the rise of the Internet, offline platforms embrace online, and Suning, Gome's old rival, is also constantly investing on the road of channel integration and development, which is obvious. Although Gome has also proposed online and offline integration measures and launched Gome Online, it seems that the progress is not rapid. From the bottom line of 20 19 financial report, it should not be difficult to see that this is still the main source of income.

The transformation of home appliances to new retail has little effect. Gome is aware of the importance of transformation, and wants to seize the opportunity of transformation when the new retail wave comes, and establish a three-terminal platform of Gome APP, stores and stores, hoping to activate its business, but at present, the transformation effect is not obvious.