Many migrant workers in traditional industries are beginning to accept the reality that the Internet is infiltrating into various industries, and it is undoubtedly complacent to confine themselves to traditional industries. Faced with a career that can be seen at a glance, practitioners in traditional industries will have a strong sense of crisis in anxiety. Therefore, changing careers has become an inevitable trend. However, changing careers does not mean turning around, especially from traditional industries to the Internet. Many people hesitate at this intersection precisely because of the concern behind this choice: Have you considered the matching between your current industry or professional level and Internet work? Have you considered the age limit for new industries? Have you considered the requirements of the new company for the interviewer's experience and ability?
Indeed, these are all difficult problems that have to be faced on the road to career change. But you have to believe that there is always a road to success. After all, there are so many precedents to open the way for us. Everyone's situation is different, but in the end we can all go our own way. Perhaps the case that Zhiqun wants to share this time can provide you with a feasible reference path. This is a classmate, Yi, who is nearly thirty years old. I learned architecture for five years, majoring in smart city with a master's degree. /kloc-graduated in 0/9,/kloc-officially entered the workplace in 0/9, with a little more than two years of work experience. He had two work experiences before he found the job. My first job was in a traditional software company that was about to transform the internet, and I stayed for about a year and a half. The second job is to be a product manager in a fashionable cross-border e-commerce platform; The third job is now the top e-commerce operating company in the industry, e-commerce Party B.. First, looking for value at work Q: Why did you choose the product manager as your foothold? 1. My undergraduate major+first job can't find the value of life, and it doesn't exactly match my skill tree+interest. 2. Participated in the work of C-sense product manager, and found a career suitable for my personality, skills and interests. I studied architecture as an undergraduate. As a second degree, I learned a little more business administration knowledge and skills than other majors. My master's degree is smart city and urban analysis. Mainly studied the theory and practice of smart city from the global perspective, and the quantitative analysis method of each feature on the city scale. But until I really stepped into the workplace, I didn't even know what I could do or what I wanted to do. When I was in college, I also tried internships in various industries, such as urban planning, new media, business consulting, venue design, NGO and so on. But there is no career plan as a whole, and I feel that I can do something, but I don't want to do anything.
I entered the workplace in 19. Obviously, I have done all kinds of things, such as writing schemes, writing ppt, and studying technical principles and commercial applications. But to be honest, I didn't feel my value, and even seriously, I lost my good impression of consulting this industry. I really figured it out in 20 years. I was seconded by one of our subsidiaries and temporarily worked as a product manager for half a year, responsible for the launch of a new function from 0 to 1 in an upcoming App. In fact, the product manager is a person who needs to know all the links in the pipeline, but also has considerable business awareness and user awareness. In the process of product design, development, acceptance and launch, I feel my own value, and I slowly reflect on whether I am suitable to develop in the direction of product manager. Second, find problems and solve problems Q: What bottlenecks did you encounter in the process of trying to change careers as a product manager? 1. There is no systematic training for product managers.
When I was studying, I didn't accumulate the internship experience of relevant product managers online.
3. I want to be a C-side e-commerce, but the background has almost no matching. A: After I came back from my subsidiary, I began to submit my resume and continue my original technical consulting work. But because I am too superficial about what a product manager is and how to look at the problem with product thinking, all my knowledge comes from my own fragmentary online browsing and accumulation. When interviewing, I don't know what is the key and what is the forbidden area. Therefore, this job search is basically over on one side, and there is no chance for both sides at all. At the end of the 20th century, I finally met a job opportunity as a product manager. I used to be a cross-border fashion e-commerce platform and switched to the real Internet. At that time, there were only 50 people in the company, two product managers and 20 technicians. I will naturally realize the limitations of the small platform and the problems brought by the surrounding working environment: first, my working style as a product manager may need to be improved, and I need to systematically learn the methodology of product managers; Second, the technical team's execution ability is too weak, not because people's ability is not strong, but because the team's configuration is too weak. The result is too much to do and too little to do.
I, a product manager who hasn't made a recommendation, can only say what business scenario I want, and I can't help identify technical bottlenecks, and I can't really understand whether the solutions given by technology really meet my needs. Third, I have only been employed for two months, and I left with CTO. In this way, I became a real loner. In my actual work as a product manager, there was no professional instructor around to guide me. I think, I just entered the business and just passed the cognitive stage that product managers are not drawing prototypes. Did I go astray? I began to find my direction. I started to do two things. One is to read books and learn online, and learn the standard actions and necessary skills of product managers piecemeal; The other is to submit a resume. I need to go to a big factory, a bigger platform and work with better people. I am still young, and the sooner the better. Q: How long did it take you to change careers? A: I started to know Zhiqun in May, and I joined the top class of product managers in June, 18. In August, that is, the second phase of the knowledge group product class, during the actual combat class, I got my satisfactory offer and switched to my current job. Q: What advice do you have for people who are about to change careers? How to choose the track/company to put in? A: I am looking for a job this time, and I am directly targeting the e-commerce product managers of toC in large factories and platforms, because I know very well that I will go along this vertical direction, and it is meaningless to look at other tracks for career accumulation. Product managers have a wide range of abilities, not only to learn the knowledge courses of Zhihu Group, but also to accumulate and precipitate many industries at ordinary times. I want to share with you some skills that I think may be useful to you.
Interviewers in big factories interview many candidates every day and are usually very busy. "Qualified" alone can't impress the interviewer. Their candidate pool must be in excess of supply, unless they are eager to recruit and are short of people. If you add your active thinking in the process of answering questions, you may be more impressed by the interviewer. Q: How to choose a discount? A: My real work experience is only two years, and I am still immature. At that time, a company doing cross-border e-commerce extended an olive branch to me, but I finally chose this company, which is Party B in the e-commerce industry. At that time, the main concern was the large platform and the large scale of the company. As a leading e-commerce partner in the industry, the brands undertaken by the company span many industries and regions, and many well-known brands at home and abroad will choose Baozun. For me, being able to reach the top brand customers in the industry will naturally reach the top e-commerce solutions in the industry.
On the other hand, I am sure that I can stay in this company for a long time, settle down for a few years, and grow into a senior product manager or industry solution expert in the e-commerce industry on the road I adhere to. Q: Why did you choose to study in Zhiqun? 1. I want to check the basic methodology of product manager and master it comprehensively and deeply. 2. Zhiqun marked the senior requirements and high-level requirements of the product manager. A: I met Zhiqun in Zhihu, listened to the recommendation of teacher Mary, and joined the product design training camp of teacher Mary in May this year. After five nights, I am eager for class. I have watched many advertisements for product manager courses on the Internet, and there are also many knowledgeable dry goods. But I can already feel that the product manager is not comparing whose prototype is well drawn and whose interaction is more humanized. However, many courses in the market are mainly about imparting skills. Knowledge groups tell us that the most difficult and important thing for product managers is "Tao". This breakthrough point won my heart, and immediately straightened the core of the profession from the goal level, directly aiming at the upper limit of the product manager as the starting point, rather than the lower limit as the starting point. There are many misunderstandings about product managers, and they think that product managers are easy. As we all know, "everyone is a product manager" is a marketing tool, just like "everyone can talk on a five-minute talk show". In short, at that time, I urgently needed a systematic course to solve my career confusion and correct my career track; At the same time, knowing about this group makes me feel that I offer the most reliable and professional courses of its kind.
This is also the reason why I choose to know this group. Q: What did Zhiqun bring you? A: I think the most important thing is that knowing the group has given me "road confidence". My previous work experience was crossing the river by feeling the stones. When I disagree with my colleagues, I don't quite believe that my insistence is tenable. But when I know the product manager's standard actions and core values, I know where the bottom line of the discussion is and what the discussion principles are based on. I am confident that everything I say is tenable, and the starting point I insist on is really important. Product managers often need to convince others and compromise in their work. After taking root, in practice again and again, I will know more and more when to enter and when to leave. For example, after putting forward a hypothesis or idea, insist on using data to speak, instead of making decisions only by intuition and rejecting all self-centered ideas. On the other hand, knowing the group also makes me more humble and able to evaluate myself objectively and neutrally. I have seen what top product managers look like, the specific shape of the ceiling, and learned about my current immaturity, lack of product skills, what mistakes I have made in my work, and what problems I have not handled well. I will make a brief summary every day, constantly adjust my working mode and state, and make things more efficient and customers more satisfied under comfortable working conditions. Finally, joining Zhiqun gave me a circle, a circle of product managers.
Not only in the practice of learning knowledge or product design, I can communicate with people in the same industry. Although my study experience is only three months, the workplace friendship I have established can last for a long time. When you encounter professional problems or professional confusion, ask in a large group, or find a small partner to talk, so that your career path is not so lonely. In addition to the above three points, I also gained something after studying: 1. The interview has been significantly improved, and I have a thinking framework that can be applied; 2. I am more and more clear about my career development path, and I will deepen my ability and experience along the vertical field; Fourth, the evaluation of Zhiqun Q: I want to ask you, if you use three keywords to describe Zhiqun, what can you think of in your mind? I think Zhiqun is an "Internet knowledge sharing community" with "Do not forget your initiative mind" and "pursuit of Excellence". The first sentence: Don't forget your innovative spirit. The purpose of Zhihu Group, in a word, is to help students enter big Internet companies. Specifically, it is aimed at the ability needs of large companies and gives students corresponding ability training and career planning consultation. Around this goal, we also provide interview guidance and opportunities for internal promotion. Zhiqun provides a complete set of solutions. Besides lecturers, Q&A classes, classes and teaching assistants are urging you to improve your study in an all-round way. I can feel that Zhiqun is not like other institutions, just selling classes. The second word: the pursuit of Excellence. Students who join Zhiqun are definitely more active and motivated than other product managers.
In Zhiqun, teachers spare no effort to share their accumulated experience with their classmates, who are also asking questions about knowledge points to avoid a little knowledge. Zhiqun also docked the best resources of China Internet. In such an environment, I naturally want to make progress and break through my comfort zone. The third word: "Internet knowledge sharing community". Zhiqun is a vertical community product that shares Internet knowledge, skills training and job search information. With Internet knowledge as the core, the platform has gathered many excellent pgc and ugc essence contents, and will also hold job-seeking sharing activities and knowledge answering regularly. There are various means of knowledge transfer and experience sharing, and a powerful and effective supervision mechanism and positive feedback incentive mechanism are designed, and even a mechanism for students to be promoted to teaching assistants and class growth. Generally speaking, this knowledge-based product, after learning a course and downloading files, I will basically not log in again. But as a user of Zhiqun, even after the course is over, I still have some stickiness to the platform, and I will see if there are any new activities or new knowledge from time to time. Finally, I hope that Zhiqun, an active and high-quality community, will always be full of vitality, grow stronger and higher in quality, and help more Internet practitioners to reach the peak of their careers. At the end, as a practitioner of vocational education, Zhiqun has been interviewing friends of different depths during the course iteration. This is not only the basis of obtaining course feedback and iterating courses, but also the process of sharing experiences. We hope to help you find a job and change careers from the perspective of "multi-faceted three-dimensional" and from the participants themselves through different people and stories. At present, interviews have been arranged with some friends, who have shared many majors, lives or experiences. Here, Zhiqun thanks everyone for their support. In order to help you better, we recently organized some free product manager learning communities, which will bring out some professional knowledge in the Internet field and some good cases.
On the one hand, I hope to know more friends, on the other hand, I hope to help more friends in the internet circle to grow together. For those friends who are lost in the workplace, I hope what we are doing can help you. Students who are interested in the Internet can come and listen to my weekly live broadcast. I am the first netizen of mobile internet, and I have been making products for more than ten years. At present, he is working as a platform for vocational education, and he is also the brother team of Zhihu. Now, our influence is very great. Experts and executives from major companies share with you on the platform of Zhiqun, including Liang Ning, a well-known product manager. Nowadays, all kinds of fake and unreliable training, education by our regular army is good for the industry. Every Wednesday night, I will make a live broadcast in Zhiqun, mainly talking about the later development of the Internet. I will use different cases to disassemble and explain: Internet product thinking, design thinking and operation thinking. Try to help students who want to enter the industry and improve, and establish a more complete and systematic cognition and method. Live broadcast is free, you can make an appointment with teachers who know the group: