1956' s market segmentation means that enterprises divide customers in the market according to certain standards.
Divided into several customer groups, each customer group constitutes a sub-market, and different sub-markets need to
There are obvious differences in seeking. Enterprises only have suitable products, services, prices, promotion and distribution.
The "combination" of sales systems can meet the needs of customers in market segments.
For example, fans who like papi sauce are different from those who like plum chai.
Some fans who like papi sauce like its skill, humor and wit. Like plums
What Chai's fans like is her leisurely and do-it-yourself attitude. These two markets
They are different, the only thing in common is that they are all online celebrities.
In the operation of Tik Tok, you need to subdivide users into multiple attributes, such as white-collar workers, students and high school students.
Layers and so on, of course, can also be divided according to region, gender and so on. Find a group that suits you.
Market, your positioning is accurate, then your operation is successful.
■ Understand the types of Tik Tok market segments.
The first category is the mass market.
This kind of market is easy to understand. The market demanded by the masses usually refers to daily consumption. For Tik Tok operation, the mass market refers to fans who have no special needs and hobbies. They only
From Tik Tok to kill the debris time.
The second category is niche market.
In Tik Tok, a niche market means that you need to know a certain type of fan base. This part
Fans pursue unique things, like some niche things, and don't like conformity, so you are shaking.
Audio operation can be aimed at this part of the market.
The third category is market segmentation.
At this point, if the market has a strong brand to "control" the audience, then you must talk to the market.
Big brother forms a division of labor and establishes different target markets and selling points. So is operation Tik Tok,
You can't be a "wild vegetable brother", but you can be a "wild vegetable brother".
Fourth, diversified markets.
A commodity faces several markets at the same time, which together is a diversified market. Of course, these markets
These two target markets have something in common. In the Tik Tok operation, it refers to the part that can be photographed.
The video is uploaded to Tik Tok, and it can also be uploaded to Weibo and WeChat friends circle, so diversified uploading and
Publishing can bring you more diverse fans.
We should be clear about the purpose of Tik Tok market segmentation. Don't get bigger.
Fans disappeared after that, but for the long-term development in the future, such as realizing cash and promoting brands.
Hiroshi Therefore, we should make different strategic combinations according to our short, medium and long stages.
Play.
When locating Tik Tok, we must know where we are.
The goal of market segmentation in the short term is to break through the battle, and we must quickly establish our own shadow.
Sound power.
In the medium term, escalating the war needs to be combined with those who succeed in Tik Tok.
The influential Tik Tok will face each other head-on. If you beat your opponent, you will be faster.
superior
Long-term plan, protracted war. At this time, your Tik Tok operation must be consistent with the values that have been formed. Only the value concept is the indestructible cornerstone of Tik Tok brand. this
When this process is completed, it has established its own market position.
■ Steps to subdivide the Tik Tok market.
The first step is to jump out of the competition and find the market.
As a Tik Tok operator, it's easy if you blindly follow big Tik Tok's ass.
Caught in the trap of the opponent, it was eventually homogenized and became an accessory of the other side.
Therefore, we should try our best to avoid confrontation with our opponents and take the initiative to jump out of competition to find the market and build.
Build your own front and take the initiative to attack. For example, if you are doing Tik Tok for PPT training, you don't need it.
Release the PPT as usual as those big ones, but release the PPT of the scene.
Works, such as meeting PPT design, courseware, etc.
The second step is to solve the demand.
The operation of Tik Tok needs a practical foothold, which must be the needs of users.
Point. For example, a lot of Tik Tok who do decoration, their foothold is how to divide the powder in the video.
The way to decorate the house.
The third step is to establish the brand culture concept of Tik Tok.
But all big brands have their own brand ideas, and brands without ideas cannot grow.
Very developed. So is Tik Tok. Although it is only a short video, it must be made clear.
Planning, with a clear and positive concept, will win the long-term support of users and give fans a kind of
Sense of belonging and honor.