"Let's go and meet happiness."

On April 18, the business department of Ningde, a convenience store in Fu Jian, held a grand opening ceremony in Jinlong Commercial Plaza with the theme of "Let's start at once and meet happiness". Fu Jian convenience store settled in Ningde this time, which completely broke the situation that the number of chain convenience stores in Ningde area is zero, and will bring a new period of change to the convenience store industry in Ningde area.

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Better provide Ningde citizens with a convenient, fashionable and comfortable consumption experience.

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Walking into Fu convenience store, the storefront is very bright, the decoration is relatively high-grade, and the product classification is relatively clear, giving people a refreshing experience. At present, Fu Convenience Store has opened three stores in Ningde. The goal of Fu Convenience Store is to open 200 stores in Ningde within three years, covering the whole city of Ningde, so as to better provide convenient, fashionable and comfortable consumption experience for Ningde citizens.

With the improvement of urban living standards, safety, convenience, fashion and fun have become more and more important demands of consumers. Citizens are concerned about the changes in the world, and they hope to get in touch with hot and new things at the first time. Compared with developed coastal areas, the development level of convenience stores in Ningde is relatively backward. There are no chain convenience stores, and most convenience stores are mainly run by husband and wife, which is not much different from grocery stores. As a combination of alley culture, mass consumption and network nodes, Fu Convenience Store provides customers and consumers with safe, fast, fashionable and interesting convenient life service operators. It is a manufacturing smart retail service platform based on store network, with Internet as the core, Internet as the soul, telephone network as the auxiliary, standardization as the premise, customer demand as the guidance, and supply-side R&D as the innovation. It is essentially different from the traditional grocery store in business scope and business philosophy.

In addition to being open 24 hours a day, Fu Convenience Store also sells prepackaged food, daily necessities, lunches and cooked food. There is also a dining area, a free WiFi rest area, and even various facilities such as toilets and train ticket vending machines to provide a comfortable and convenient consumption environment for citizens and friends.

Know consumers better than consumers.

Zhang Li, chairman of Dafu convenience store, said that convenience stores can only be truly convenient if traditional retail is transformed into smart retail. Now everyone is talking about new retail or smart retail. In his view, the essence of business has not changed, and who can create more value for customers is the core point. Zhang Li believes that the next core point of retail is to use Internet technology, such as the application of face recognition, to understand customers with Internet thinking, including the number of visitors, customer satisfaction, customer shopping habits and so on. This is what he calls "smart retail"-knowing consumers better than consumers.

As early as two years ago, Fook Convenience Store opened the store WiFi. Last year, it started the gradual opening of convenience store toilets. Before the end of this year, Fu Convenience Store will open 65,438+000 toilets in Xiamen to provide more services to customers.

The Microsoft system to be introduced soon will also become another weapon for Fu convenience store to understand consumers. As long as customers have spent in Fu convenience store and go to any other store next time, the clerk can identify customers through this system, analyze the consumption behavior of products and commodities that customers once paid attention to, and form fine big data, thus providing personalized services to customers.

Xu Sihong, head of Ningde Business Department of Fook Convenience Store, said that the presence of Fook Convenience Store has had a certain impact on most traditional grocery stores in Ningde market, but it can realize the survival of the fittest, improve the service level of convenience stores, promote the upgrading and transformation of convenience stores, and help the healthy development of Ningde convenience store market to a greater extent.

Wisdom Fofo Agbo convenience store was established in 2006. Among the major chain convenience store enterprises in 20 15 released by China Chain Store & Franchise Association, Fook convenience store ranked 22nd. Among the top ten brands of convenience stores in Fujian Province in 20 15 jointly released by Fujian Chain Store & Franchise Association, Fujian Southeast Business Management Research Institute and Fujian Trade Promotion Center, see the ranking of convenience stores in Fujian Province 1. By the end of 20 16, the total number of stores has reached nearly 1,000; More than 5,000 employees; Xiamen, Longyan, Quanzhou, Putian, Fuzhou, Zhangzhou, Sanming, Ningde and other eight regions have set up business offices, and the regions are open to join. In the next three years, Fook Convenience Store will help 200 happy entrepreneurs (franchisees) in Ningde area and open a new chapter in Ningde convenience store market.