Author: Xue Hanyu
Analyst, CCID Consulting Software and Information Service Industry Research Center
A new generation of electronic information technology represented by artificial intelligence, Internet of Things, cloud computing, big data and industrial Internet is profoundly affecting people's traditional work and lifestyle. New technologies have spawned new business models and new economic forms, promoted the optimization and upgrading of new management models, and promoted digital transformation on a global scale. As an important part of enterprise management, human resource management is also undergoing profound changes brought by digitalization. At the same time, HRM software, as an important tool of human resource management, plays an important role in realizing the digital transformation of enterprises. At present, human resource management software is different from traditional human resource management software in function, concept and technology, and human resource management software has entered the digital experience era of "people-oriented".
First, from "efficiency first" to "people-oriented"
In addition to the change of HRM software requirements, the concept of human resource management has also changed. Early human resource management mainly dealt with repetitive work in operation and administration. With the change of technology and the progress of the times, human capital management came into being on the basis of traditional human resource management. Human capital management is based on human resource management, and human resources are managed as a kind of capital. According to the requirements of enterprise development strategy, it optimizes the allocation of human capital in a planned way, stimulates the enthusiasm and creativity of employees, improves productivity and economic benefits, obtains long-term value returns, and finally promotes enterprise development. Under the current wave of digital transformation of enterprises, new management concepts came into being. Enterprises pay more attention to people-oriented employee experience, not only through humanized management to improve the efficiency of a series of work such as employee recruitment, performance appraisal, salary management, employee motivation, personnel training, but also through digital means, let enterprise managers perceive employees' voices in real time, seize every opportunity to effectively motivate employees, and create a real real real-time dynamic, full-participation, employee-centered experience.
Second, AI technology drives the transformation of HRM software.
AI helps companies improve their employee experience. Most enterprises take the promotion of "customer experience" as the core, take the customer's needs as the core, constantly improve the functions of products, and realize the profitable development of enterprises. However, "employee experience" is also very important to the sustainable development ability and competitiveness of enterprises. With the increasing demand for digital transformation of enterprises, "employee experience", as an important aspect of enterprise management, has been paid attention to by more and more enterprises. The application of emerging technologies will greatly help enterprises improve their employee experience. For example, AI applications based on voice interaction and intelligent robots are changing traditional communication methods; AI resume screening and AI interview improve service efficiency and optimize interview process; The intelligent analysis method based on AI algorithm helps enterprises to better understand the needs of employees, further attract, use and retain talents, enhance employees' sense of belonging to the enterprise, and provide employees with a more temperature, personalized and intelligent experience. AI further magnifies the power of data and makes HRM software more intelligent.
AI assists enterprises to make intelligent decisions. Because people's thoughts and emotions are dynamic and unpredictable, human capital management is a real-time dynamic process. Although the traditional human capital management technology has provided real-time available data for business, many enterprises still rely on manual methods, which can easily cause problems such as untimely data update and wrong insight information. Due to the delay of data, human resource managers make decisions on the basis of outdated information, which leads to the lag of reward and punishment measures and the inability to respond promptly and quickly. Therefore, fast and real-time data generation and circulation means that today's business decisions should be made through scientific data analysis. Because of the huge amount of information needed for decision-making, enterprises can use AI technology to analyze data, and provide decision support for all application scenarios such as recruitment, performance management, education and training, incentive feedback through technical means such as text analysis, emotion analysis, graphic database, NLP natural language processing and ONA organizational network analysis. At the same time, AI can help HR team extract insight information from data in time and provide real-time advice. Decision-making supported by AI can achieve agility, high efficiency and quick response, which is beneficial for enterprises to break down organizational barriers, activate talent energy and stimulate organizational vitality from a brand-new perspective.
Thirdly, Qi Xin, a major manufacturer, works together to help HRM software enter the era of digital experience.
CCID Consulting believes that under the background of digital transformation, the paths and ways of enterprise transformation may be different, but what remains unchanged is to make full use of emerging technologies, put people first, establish a more friendly relationship with enterprise employees, and finally maximize employee efficiency and promote the change of work mode with technology.