Ali's corporate culture summarizes the company into six aspects:
Respect others and maintain Alibaba's image anytime and anywhere.
Laugh at complaints and grievances, and actively solve problems for customers at work.
In the process of communicating with customers, even if it is not your own responsibility, don't force it through.
Think from the customer's standpoint, and on the basis of adhering to the principle, finally achieve customer and company satisfaction.
We should have a sense of advanced service and prevent problems before they happen.
Actively integrate into the team, willing to accept the help of colleagues and cooperate with the team to complete the work.
Actively express constructive opinions before making decisions and fully participate in team discussions; After the decision is made, no matter whether the individual has any objection or not, there must be sufficient words and deeds to support it.
Actively share business knowledge and experience and give necessary help to colleagues; Be good at using team strength to solve problems and difficulties.
Be good at cooperating with different types of colleagues, do not bring personal preferences into work, and fully embody the principle of "material-oriented, not people-oriented".
Have a sense of ownership, actively influence the team, improve team morale and atmosphere.
Adapt to the daily changes of the company without complaint.
Face the change, treat it rationally, communicate fully and cooperate sincerely.
Self-adjust the difficulties and setbacks brought about by changes, and actively influence and drive colleagues.
We should have a forward-looking consciousness in our work and establish new methods and concepts.
Create changes and achieve breakthroughs in performance improvement.
Looks honest and upright.
Express your views accurately through the correct channels and processes; Express criticism and put forward corresponding suggestions at the same time, and be outspoken.
Do not spread unconfirmed news, do not talk irresponsibly about people and things behind their backs, and can guide them correctly. If you have any comments or feedback, "correct it, if not, encourage it"
Dare to admit mistakes, dare to take responsibility and correct them in time.
Correctly and effectively stop dishonest behavior that harms the interests of the company.
I like my job and agree with Alibaba's corporate culture.
Love Alibaba, take care of the overall situation, regardless of personal gains and losses.
Face daily work with a positive and optimistic attitude, never give up when encountering difficulties and setbacks, constantly motivate yourself and strive to improve your performance.
Always influence and promote colleagues and teams with optimism and winning belief.
Constantly set higher goals, the best performance today is the minimum requirement for tomorrow.
Don't put off today's work until tomorrow, just do work-related things during office hours.
Follow the necessary workflow, and there are no repeated mistakes caused by dereliction of duty.
Keep learning, self-improvement, and fully reflect the result-oriented work.
Can correctly arrange work priorities and do the right things according to priorities.
Follow but not stick to the workflow, simplify the complex and achieve greater results with less investment.
At first glance, these six aspects seem nothing special, but when Yu Yong told us his personal feelings in combination with his personal experience in Ali 14, I gradually found that the core of Ali's corporate culture is actually injected with many military souls. I summarize it in the following ten aspects.
The party's absolute leadership over the army is the eternal soul of our army. Every officer and soldier must be absolutely loyal to the party, and the interests of the party and the country will always be supreme.
Ali put forward the concept of customer first, thinking that users are the parents of food and clothing, and should always think from the standpoint of customers, and finally achieve the satisfaction of customers and companies on the basis of adhering to principles.
Yu Yong said that once the company wanted to upgrade a product, but before upgrading, it took the initiative to inform customers who had already purchased the product in advance and allowed customers to return it. The customer did return at that time. Although this practice makes the company lose profits, in the long run, it makes customers know Ali and gain the trust of customers.
Soldiers must always have the belief of winning, and every battle has clear operational guidance and action attempts. All participating troops must arrange their forces around the overall situation of the campaign and sacrifice local interests for overall victory.
In Alibaba, there is a mysterious force called "Iron Army", which is the China supplier team of Alibaba. For more than ten years, the brave "China Iron Army" has made great achievements in opening up territory for Ali.
According to Yu Yong, there is a saying in Zhong Gong that "gathering is a fire, scattering is a starry sky", so many people are scattered outside, and everyone's common wish is "to make the world have no difficult business". It is this dream and goal that is the soul of the whole "China contribution" and the source of motivation that inspires Ali to keep on iterating forward.
The important function of military ideological and political work is to ensure service. The dual-officer system in the army ensures that the army can be placed under the absolute leadership of the party at any time. Since the founding of our army, no army has defected and surrendered. The key lies in the party organization system with branches built on the company and in-depth and solid ideological work.
Ali also introduced the political commissar system of the army and attached great importance to people's ideological stability. In addition to the manager and supervisor in charge of business, each department is also equipped with an ideological work assistant. The army emphasizes leading troops with affection, while the company pays attention to leading people with affection. Everyone in the company has a nickname, or nickname. The company is called Yu Yong's cousin, and the company is called Ma Yun's teacher Ma. Sing military songs every morning.
Although many CEOs of Internet companies who have gone out from Ali to start businesses in recent years are Chinese members, such as Didi, Meituan, Yi Dao, Hungry, Public Comment, etc., they are absolutely loyal to the company before going out, and leaving will not affect the development of the company.
There is a movie called Bright Sword, which is a household name in China. This is a kind of spiritual strength, a kind of spirit that dares to shine a sword. No matter how powerful your opponent is, even if he is the best swordsman in the world and knows that he has been defeated, he should show his sword. Even if you fall under your opponent's sword, you will become a mountain and a ridge! Although defeat is glorious, this is firm but gentle. This is how awe-inspiring, how firm, how happy, how verve!
Ali also often uses "firm but gentle" to motivate employees' morale, especially when enterprises encounter difficulties, so he will tell everyone about firm but gentle. I think with this spirit, even if we are outnumbered, even if we are trapped in a tight encirclement, the company can go forward and create new achievements.
The army requires subordinates to obey their superiors absolutely, and the first level obeys the first level. As long as it is a given task, we only talk about resolutely completing it, not talking about difficulties and conditions.
Yu Yong said that according to the annual work index, the department exceeded the task, but according to the market situation, my cousin re-established a higher goal and asked everyone to implement it immediately. At that time, everyone thought that this seemed an unlikely goal, so some people suggested whether to adjust the task. At that time, Yu Yong asked: Is this my boss or your boss? As a result, everyone continued to fight without saying anything.
This army has a strict organizational structure. Over the years, a multi-level command hierarchy of army, division, regiment and battalion has been formed, which requires command step by step, and one level is responsible for another. But too many levels will also affect the command efficiency. Therefore, the army is now undergoing structural adjustment and reform, minimizing the command level and implementing sensitive, efficient and accurate command.
Ali is now gradually abolishing bureaucracy, adjusting organizational structure, reducing intermediate links, reducing command levels, and driving the operation of personnel through big data and systems.
"Comrades, comrades-in-arms, as close as brothers!" The army is the collective that pays the most attention to unity and cooperation. The troops organized the company to assess the five-kilometer cross-country race, not to see who ran fastest, but to take the time when the company finished the last race as the company's collective score. This requires the whole company to unite and cooperate, help each other and improve together, instead of engaging in individual heroism.
Ali studies the establishment of ecological organizations and emphasizes the close cooperation between teams. Even if a temporary research group was set up, it was emphasized that "come as soon as you call, fight when you come, win when you fight, and disperse when you win." Temporary teams are also collective.
The most impressive thing in the TV series Soldier Assault is Xu Sanduo's sentence: Don't abandon, don't give up! The spirit of "don't abandon, don't give up" of Gang Qilian is deeply rooted in the hearts of every soldier. This is the capital that everyone in this team is proud of, and every soldier will sacrifice everything to maintain this spirit. It is the unremitting efforts of each individual that makes this spirit passed down from generation to generation and carried forward, making the team itself more vital.
Ali stressed that we should face our daily work with a positive and optimistic attitude, never give up when encountering difficulties and setbacks, constantly motivate ourselves and strive to improve our performance.
There is a famous saying in the army: the most comfortable day is always yesterday. Always instill the spirit of revolutionary optimism, take pleasure in suffering, and constantly set higher goals and stricter requirements for yourself.
Ali also has his own famous saying: the best performance today is the minimum requirement for tomorrow!
This is similar to the army.
As the saying goes, "the army has no constant potential, and the water is impermanent." There has never been a fixed method of warfare, and commanders and soldiers need to adjust their operational deployment in time according to the changes in the battlefield situation. The mindset of "carving a boat for a sword" is bound to lose.
Ali particularly emphasized "embracing change, welcoming change and being brave in innovation". What Yu Yong often talks about is: change people without changing the brain. "China Supply" needs a sense of crisis, and Ali also needs a sense of crisis. Ali never dared to call himself an Internet company, but a data company, because Internet companies change too fast, and he was afraid that the speed of his innovation could not keep up with the speed of change.
Every enterprise has its own corporate culture, but from the perspective of management, its core essence can be found in military management.