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Business and Strategic Adjustment of Shanghai Evergrande (Group) Co., Ltd.
Evergrande business adjustment

The long-rumored Vanke's acquisition of Shanghai Evergrande Group's real estate business has finally settled.

Vanke announced that the company will pay about 654.38+0.3 billion yuan to acquire five plots of land in Shanghai under the name of Evergrande Real Estate, with a planned construction area of over 400,000 square meters. Evergrande Group, which is seeking strategic transformation, also announced that it will transfer all its shares in Evergrande Real Estate to Vanke in the next two years.

This is the second Shanghai real estate enterprise to sell land to Vanke on a large scale after Zhong Fang. In addition to selling land to Vanke, Zhong Fang had previously transferred a piece of land to Gemdale Shanghai Company and sold the completed 1 10 villa to Carlyle Fund.

On the beach after the storm, some people are really happy and some people are very sad.

Strategic Adjustment Evergrande Real Estate likes to "marry" Vanke.

It is understood that from August 14, 2006, Vanke and Evergrande met for the first time to discuss cooperation matters, until June 15, when the two parties formally signed the contract, it was only four months before and after. In the words of Liu Aiming, vice president of Vanke Group and boss of East China, who presided over the whole process, it is: "Love at first sight, no third party involved, very smooth."

Insiders familiar with Evergrande said that their transfer of real estate business was "not due to lack of funds", but actually due to the consideration of internal strategic adjustment of the Group.

According to the data, Shanghai Evergrande (Group) Co., Ltd. is a diversified enterprise group with a history of 27 years, which is involved in five major fields, such as real estate, commercial market groups, foreign investment, landscaping and traditional industries. The annual sales of Evergrande Real Estate reached more than 654.38 billion yuan, ranking among the top 50 housing enterprises in Shanghai.

In addition, Evergrande Real Estate has long focused on the development of Linsan area in Shanghai. As a part of Expo 20 10 concept plate, land and property prices appreciate rapidly, and property sales are also very good, so it should not be a problem to withdraw funds.

After transferring five residential projects in Linsan area to Vanke this time, Evergrande Group will withdraw from the residential development business in this area and focus its main funds and energy on the commercial market group and seedling base.

According to industry insiders, Evergrande chose Vanke as the receiver of residential business for two reasons: First, Vanke's team management ability, which Evergrande values most; Secondly, in the future, the two sides can join hands to continue to take land. Evergrande has related resources in Linsan area, and Vanke has brand influence, even if it is a hard nut to crack.

There are also rumors that Zhou Huiming, the very low-key boss of Evergrande, may follow the example of Zhou Qingzhi in Du Nan and become a strategic shareholder of Vanke, buying 50 million shares in a large-scale issuance of Vanke at the end of last year and becoming the seventh largest shareholder. It is reported that Vanke will have a new distribution plan later.

In fact, Evergrande and Dunan have many similarities: they are both diversified private enterprises, and they all transferred their real estate business when the enterprises developed well, but they did not completely quit. Interestingly, the bosses are also surnamed Zhou. Lao Zhou of Du Nan killed a beautiful comeback, and Lao Zhou of Evergrande naturally saw it.