Skyworth was founded in 1988. After 21 years of struggle, Skyworth has become
China, an internationally renowned home appliance giant, ranks among the top ten color TV brands in the world, and becomes the16th outstanding enterprise in China's top 100 electronics companies. In fiscal year 2008, Skyworth Group flew against the trend under the financial crisis, with annual sales reaching HK$ 65.438+05.3 billion and export volume lasting for 654.38+065.438+0 years, ranking first in the country. As a big taxpayer in Shenzhen for eight consecutive years, by the end of 2008, it had paid nearly 5 billion yuan in taxes to the state, donated more than 654.38 billion yuan in social welfare funds, supported more than 500 enterprises and solved about 654.38 million jobs.
Skyworth Group is headquartered in Skyworth Building, Nanshan High-tech Park, Shenzhen, and its Industry-University-Research base and marketing headquarters are located in Baoan District, Shenzhen, with marketing branches all over the world and nearly 20,000 employees.
Around the core of digital display technology, Skyworth has established more than ten industrial companies, including Shenzhen Skyworth -RGB Electronics Co., Ltd., overseas development companies, mobile communication companies, digital technology companies and Qunxin Security companies. It has six scientific research institutions in the world, including Silicon Valley Research Office in the United States, Hong Kong R&D Center and Shenzhen Digital Research Center, and established holding production bases in Mexico and Russia, gradually forming a "forward-looking development in the United States, application development and production in Shenzhen, and global sales". The main products developed are: plasma, LCD TV, various flat-panel TVs, digital TV set-top boxes, mobile phones, automotive electronics, security products and products related to the digital TV industry chain. At the same time, following the 250,000-square-meter Gong Ming manufacturing base, Skyworth Flat Panel Display Technology Industrial Park with an area of over 650,000 square meters was built in Shiyan, Shenzhen, and a large TV production base with an area of 245 mu was built in Hohhot, Inner Mongolia, which is the most modern digital display industrial base in China. June 5438+October 2008 10, Skyworth Guangzhou Flat Panel Display Science and Technology Park was officially put into operation.
At the same time, Skyworth enhances the competitiveness of enterprises in terms of products, technology, marketing, resources and management. Skyworth's new full range of healthy HDTV, such as digital TV, HDTV, plasma TV, LCD TV, rear projection TV and large-screen flat-panel TV, has won the titles of "Three-year quality inspection-free product", "China well-known trademark" and "well-known trademark" successively. The digital tide, healthy wind, flat storm, progressive storm, high-definition storm and flat storm that swept across the land of China continued to write Skyworth's advantages in leading the trend of display technology. Skyworth took the lead in introducing six-color technology, screen changing technology and screen stabilizing technology products in the domestic market, and won many scientific and technological progress awards in Guangdong Province and Shenzhen City. A 12 and V 12 audio-visual dual-engine technology make the flat-panel color TV market in a leading position. The successful research and development of "China's first HDTV", "China's first machine-card integrated TV", "China's first recordable TV", "screen-changing TV" and "cool open TV, the world's first RM LCD TV" have established Skyworth's position worthy of attention in the industry. After more than two years of promotion and market cultivation, Skyworth cool open TV has achieved great success, and the cool open model has sprung up, which was written into the revitalization plan of the electronic industry by the Ministry of Industry and Information Technology.
In the process of development, Skyworth Group has constantly put forward marketing theories that are in line with the current reality. The presentation and practice of marketing theories such as "the third marketing mode", "service marketing", "value-added marketing" and "system marketing" have enhanced the market competitiveness of Skyworth products.
Skyworth Group pays attention to technical research and innovation, and has built an excellent R&D team. At present, the invention patent application ranks tenth among the top 100 electronic information enterprises. Especially in electronic application technology, it is far ahead in the industry.
Skyworth Group is constantly seeking more upstream and downstream cooperation in its development. In April 2008, Skyworth signed a strategic cooperation agreement with South Korea's LGD and officially entered the upstream module, laying the foundation for building the strongest industrial chain in the industry.
Skyworth Group pays attention to training and absorbing outstanding talents, establishes a perfect talent selection and training mechanism, and builds a world-class team with combat effectiveness. Skyworth Group has continuously improved its own management, has a rigorous governance structure, and completed the transformation from a family business to a modern enterprise.
Skyworth has a strong distribution network, with 40 branches in China, 176 offices and more than 10000 dealers. Excellent talent team, international management team, excellent resource integration ability, institutionalized management construction, hard work, continuous innovation and pursuit of Excellence have created Skyworth's outstanding core competitiveness and achieved Skyworth's leading position in the industry!
With high-quality products, Skyworth successfully became a partner of China's space industry in 2007. Skyworth TV, Skyworth mobile phone and Skyworth security monitor have become special products for China's space industry, witnessing the historical feat of "Shenzhou 7" flying. At the same time, Skyworth Group fully sponsored the China Shooting Team and hit the first gold medal of the Beijing Olympic Games. In 2008, the southern snowstorm and Wenchuan earthquake, Skyworth Group gave a helping hand for the first time. At present, a total of 1 1 ten thousand yuan has been donated to the earthquake-stricken areas. Through the development of public welfare activities, the brand value of Skyworth has grown rapidly, reaching 65.438+02.304 billion yuan in 2008, with a net increase of 654.38+046% in three years.
In 2009, Skyworth Group became the main sponsor of Shenzhen Universiade 20 1 1.
At present, the country is carrying out "home appliances to the countryside" and "trade-in" activities. Skyworth Group responded positively and quickly promoted it in rural and urban areas, making great contributions to expanding domestic demand and popularizing LCD TVs in China.
Skyworth is working hard to realize her beautiful vision: let Skyworth audio-visual products enter hundreds of millions of families and let people of different nationalities enjoy the beauty and fun of digital audio-visual life in different countries. Skyworth Guangzhou Flat Panel Display Base covers a total area of about 6.5438+0.2 million square meters, with a planned total investment of 65.438+0.85 billion US dollars and a planned production capacity of 2 million flat panel TVs per year. The project construction is carried out in two stages. /kloc-from March 0/8 to October 28, 2008128, Skyworth completed the first phase of the project construction with an area of about 60,000 square meters, including a comprehensive workshop, a plane workshop and an equipment room. In terms of equipment, Skyworth is equipped with 4 fast production lines for flat-panel TV assembly (2 have been built), 4 movement lines, 3 power supply assembly lines and 6 SMT assembly lines, in addition to complete R&D and production testing instruments and equipment. After the first phase of the project is put into production, it is estimated that the annual output of flat-panel TVs will be about 1 10,000 units, with an annual output value of 5 billion yuan.
The second phase of the project will focus on expanding the flat assembly plant and building new injection molding and hardware supporting plants. In the second phase, it is planned to add 1 flat panel factory, 1 injection factory, 4 flat panel TV production lines, 4 motion lines, 2 power lines, 6 SMT production lines, 12 large injection molding machine, 6 spraying lines and 20 large hardware stamping equipment. By then, the annual production capacity of Skyworth Guangzhou plant will reach 2 million units, with an output value of about 654.38 billion RMB and a total of 2,000 employees.