Nowadays, college students should wear Dior 999 for lipstick, SK2 Fairy Water for cosmetics, the latest apples for mobile phones, and limited AJ for shoes as long as the value has nothing to do with the price.
The wallets of contemporary college students are like fish in the eyes of merchants. In the eyes of college students, the second is that half price equals no money, and spending more than 500 equals 300, which is equivalent to losing money and buying and selling. Although the class is never on time, the countdown to the Double Eleven is not bad for one second. Looking at the goods in the shopping cart, your eyes are shining, even more enthusiastic than the most devout believers when they see the miracle.
Contemporary college students regard the amount of flowers as the balance of bank cards, ride bicycles, go to nightclubs for disco dancing, take milk tea as their staple food and make-up as their work.
One? Analysis of contemporary college students' consumption behavior: boys and girls have different consumption centers, but they are both good at eating.
Girls like to dress up. More than 865,438+0.3% of female students use skin care and cleansing products every day, and more than half of female college students make up at least once a week. Boys spend more time on interpersonal relationships and personal hobbies, and like games and parties. Food and drink are equally important to boys and girls.
Digital 3C is the main large-scale consumption, followed by tourism and training research.
In the era of network competition, how can you blame it without good equipment? On average, college students change a mobile phone every 14 months, and the average mobile phone price is 2836.3 yuan. Boys pay more attention to the performance of mobile phones, while girls pay more attention to the pixels and appearance of mobile phones.
Brand concept: from brand white to expert; Brand selection is independent, and grass growers in social circles.
Freshmen explore brands, sophomores and juniors are more willing to try new products, and seniors have a stronger concept of independent brands. The brands used by college students are iterated once every two years on average.
Do not cling to a particular brand, rely most on the personal experience of friends or netizens, or know the product parameters themselves, and the influence of online opinion leaders is low; Willing to recommend useful products, 45.3% of college students will recommend useful brands to relatives and friends; Internet and social networking are the main sources of product information.
Junior students pay attention to basic skills training, and senior students who are about to find a job are more inclined to textual research training.
70.3% of college students have participated in various trainings, among which English training (30. 1%), professional knowledge training (29.2%) and textual research training (28.3%) are the most popular.
Three? Characteristics of college students' consumption behavior
Based on the above, to sum up, college students as a consumer group have the following characteristics:
First, impulsive consumption, unplanned
College students are hot-blooded and impulsive. This feature is not only reflected in their pursuit of truth, but also in their pursuit of consumption. Many times, college students buy things not because they need them, but because they like them. But after buying it back, they often find that this item has not played the expected role. This is a typical student's impulsive consumption. This unplanned consumption causes students to make ends meet, which is also a manifestation of modern college students' lack of awareness of saving.
Second, pursue famous brands and live within our means.
Some male students are willing to scrimp and save for a pair of brand-name sports shoes, while some female students are willing to sacrifice their other necessary expenses for a brand-name dress. In the eyes of some male students, it is very shameful not to have a pair of brand-name sports shoes. Some female students even eat instant noodles for a month for a brand-name dress or a brand-name cosmetic. This shows that college students pursue famous brands excessively.
Third, ambivalence.
Some people are full of misunderstandings about college students, thinking that spending their parents' money is not painful and they never know how to sympathize with their parents' hard work. In fact, many students are full of contradictions and struggles when they consume. On the one hand, I am possessive of what I desire; On the other hand, I feel sorry for my parents, because I am reluctant to spend money considering my actual spending power and family situation. Only when buying goods, possessiveness is overwhelming, but this does not mean that contemporary college students are completely selfish.
How to consume rationally? 0 1 Plan your expenses correctly.
Many college students have been in charge of their daily lives by their parents before they go to college, and seldom plan their own expenses. After going to college, parents usually give a certain amount of living expenses, some at home every month, and some for one semester at a time. At this time, suddenly getting so much money, many college students have no sense of consumption, and are prone to consumption impulses, buying many items that they like but may not use. Therefore, it is necessary to plan your own expenses correctly and distinguish between what is needed and what is not needed.
Don't blindly follow the trend and control consumption reasonably.
The mass media in modern society tries to use the characteristics of consumers' susceptibility to psychological suggestion to guide mass consumption. Contemporary college students are a very sensitive group to fashion. The media transmit a lot of external information about fashion and consumption trends to the campus through online advertisements, banners, posters and leaflets, which makes college students easily lose their due judgment in consumption. College students should learn to judge their own needs, don't blindly follow the trend, and control consumption reasonably.
03 refuse to compare consumption
Comparing with each other and comparing consumption is an important feature of college students' consumption at present. Some college students excessively pursue fashion, unilaterally advocate advanced consumption, and don't know how to live within their means, which brings economic burdens to their families and themselves. Some people even choose extreme ways to repay, and often wallow in the abyss. Therefore, college students should establish correct values, do not show off, do not compare, and be brave to be themselves.
04 Establish correct values
The shaping of college students' rational consumption psychology requires their personal efforts, establishing a correct outlook on life, world outlook and values, and developing scientific and reasonable consumption habits. At the same time, it also needs the joint participation of family, school and society to create a good and harmonious consumption environment for college students' mental health, and the participation of college students' consumer groups is also increasing and developing in a healthy and harmonious direction.
Cultivate an independent outlook on life
As adults, college students must face the reality bravely and learn to be independent step by step, so as not to become "giant babies" who rely too much on their parents and drag down society. There is no conflict between proper part-time job and study. College students should not only stay in ivory towers, but also get in touch with society and accumulate experience. An independent outlook on life cannot be easily measured by money.
Conclusion Most college students have more autonomy in consumption choice. With more freedom of consumption, there are naturally some problems. Whether it can be handled well is related to the whole university life. The arrangement of consumption directly affects the quality of life. After all, students' financial resources mainly come from their parents, which is basically limited. Unreasonable consumption will disturb personal life order and affect study life.
The consumption behavior of college students directly reflects their personal values and has an important impact on their study, life and future work and success. Therefore, it is very important to analyze the consumption psychology of college students and give them positive guidance. Call on everyone from now on, read more books, shop less, control themselves, spend rationally, calm down and cultivate themselves frugally.