This major mainly cultivates strategic thinking ability in marketing, communication, advertising, public relations, media and other aspects, strengthens content creativity skills, accepts basic training in market research, advertising creativity, copywriting, design performance and advertising production, and grasps basic knowledge and skills in advertising management and management, and planning and operation of new media products.

Length of schooling: four years, Bachelor of Arts degree.

Main disciplines: journalism and communication, marketing and design.

Main courses: communication, marketing, introduction to advertising, introduction to sociology, market survey and statistics, consumer psychology, strategic brand management, advertising creativity, advertising copy, advertising photography, advertising planning, new media advertising, new media product planning and operation, advertising effect research, advertising media research, film and television advertising, etc.

Employment destination: comprehensive and compound talents who can engage in market research and analysis, strategic planning, brand marketing communication, creative content production and operation, media operation and management in news media institutions, government departments, enterprises and institutions, cultural and creative industries and other units after graduation.