Report Name: Investigation and Analysis Report on Milk Tea Market
Delivery method: EMS express mail or e-mail electronic version.
Expression: text analysis, data comparison, statistical chart browsing.
Production cycle: agreement
Report price: This report is charged according to the number of enterprises that produce this product after investigation, and each enterprise charges ￥ 25,000.
Keywords: market research, market analysis, market research, market research analysis report
Producer: China Market Research Center.
Report catalogue
The first part is the general situation and research methods of milk tea industry.
The first chapter introduces the investigation and analysis model of milk tea industry.
1, research methods and means
2. Statistical category of market size
3. Market forecasting model
Chapter II Overview of Milk Tea Industry
1, industry-related definitions and classifications
2. Analysis of the current market situation
3. Market size forecast
The second part is the in-depth investigation and analysis of leading enterprises of milk tea.
The third chapter is the investigation and analysis of milk tea products and production capacity
(Mainly analyze the production capacity of the top five leading enterprises in the industry)
1, enterprise productivity survey
Production capacity of enterprise name
Enterprise 1
Enterprise 2
………
2, product series and model survey
(investigate the product series and models of five leading enterprises respectively, list the specific models and products under each series respectively, and make a general analysis of the mainstream product market in the industry)
Enterprise 1
(series 1) (series 2) (...)
Model 1 model 2 … model 1 model 2 …
Product 1 product 1 … product 1 product 1 …
Product 2, product 2 … product 2, product 2 …
Enterprise 2
(series 1) (series 2) (...)
Model 1 model 2 … model 1 model 2 …
Product 1 product 1 … product 1 product 1 …
Product 2, product 2 … product 2, product 2 …
………………
3, enterprise product market positioning survey
(List the product positioning and best-selling products of each enterprise respectively)
Product classification list
Enterprise 1
Market positioning of best-selling product models
Product 1
Product 2
………
Enterprise 2
Market positioning of best-selling product models
Product 1
Product 2
………
………………
4, the enterprise mainstream model product output survey
(Investigate the output of mainstream model products or mainstream specifications of enterprises in each month this year)
Unit: output 1 February and March.
Enterprise 1 (product)
Enterprise 2 (product)
……
5. Investigation and analysis of enterprise R&D capability
(1) Overview of R&D Enterprise Center
(Introduction of enterprise R&D center, including the names of R&D related departments and staffing of departments, etc. )
Brief introduction of department name and staffing situation
Enterprise 1
Enterprise 2
……
(2) the new product development cycle of each enterprise.
Average product development cycle
Enterprise 1
Enterprise 2
……
(3) The leading technologies and advantages of brand products of various enterprises in the industry market.
Advantages of brand products
Enterprise 1 product 1
Product 2
……
Enterprise 2 products 1
Product 2
……
……
6. Comprehensive analysis and evaluation
The fourth chapter investigates and analyzes the cost of milk tea.
1, enterprise material cost survey
Enterprise 1
Product (product 1) (product 2) (product 3) ...
The cost of raw materials is Yuan Yuan. ...
Enterprise 2
Product (product 1) (product 2) (product 3) ...
The cost of raw materials is Yuan Yuan. ...
2. Other costs and expenses
Production (processing) cost, personnel cost management expenses ... gross profit margin level.
Enterprise 1 Yuan Yuan ...%
Enterprise 2
……
3. Comprehensive analysis and evaluation: (management and control analysis of similar products enterprises)
Chapter V Investigation and Analysis of Milk Tea Production Equipment
1. Investigation on production lines and equipment of various enterprises
(1) Investigation on the number of production lines and workshop area of enterprises
The number of production lines (strips) describes the area of production workshop.
Enterprise 1
Enterprise 2
……
(2) Investigation of production equipment used in production line
Enterprise 1
Equipment 1 equipment 2 equipment 3 ...
Production line 1
Production line 2
……
Enterprise 2
Equipment 1 equipment 2 equipment 3 ...
Production line 1
Production line 2
……
……
2, the production capacity survey
(1) Total amount of products (capacity) produced each year under full load conditions.
Total output of products
Enterprise 1
Enterprise 2
……
(2) Current actual production capacity/year (output)
Actual production capacity/year
Enterprise 1
Enterprise 2
……
Chapter VI Typical Downstream Customer Supply Survey
1, price survey
(Investigate the supply prices of 3 ~ 5 typical downstream customers)
Enterprise 1
User 1
Product (product 1) (product 2) (product 3) ...
The ex-factory price is RMB. ...
User 2
Product (product 1) (product 2) (product 3) ...
The ex-factory price is RMB. ...
User 3
Product (product 1) (product 2) (product 3) ...
The ex-factory price is RMB. ...
Enterprise 2
User 1
Product (product 1) (product 2) (product 3) ...
The ex-factory price is RMB. ...
User 2
Product (product 1) (product 2) (product 3) ...
The ex-factory price is RMB. ...
User 3
Product (product 1) (product 2) (product 3) ...
The ex-factory price is RMB. ...
2. Sales research
(1) User supply: the supply of products (specifications) in the previous year.
Enterprise 1
User 1
Product (product 1) (product 2) (product 3) ...
Quantity (unit) (unit) (unit) ...
User 2
Product (product 1) (product 2) (product 3) ...
Quantity (unit) (unit) (unit) ...
User 3
Product (product 1) (product 2) (product 3) ...
Quantity (unit) (unit) (unit) ...
Enterprise 2
User 1
Product (product 1) (product 2) (product 3) ...
Quantity (unit) (unit) (unit) ...
User 2
Product (product 1) (product 2) (product 3) ...
Quantity (unit) (unit) (unit) ...
User 3
Product (product 1) (product 2) (product 3) ...
Quantity (unit) (unit) (unit) ...
3. Survey of settlement methods (settlement cycle and payment method)
Enterprise 1
Settlement cycle settlement method
User 1
User 2
………
Enterprise 2
Settlement cycle settlement method
User 1
User 2
………
Chapter VII Organizational Structure of Enterprises
1, organization chart (organizational structure and departmental responsibilities of production enterprises)
Enterprise 1
Enterprise 2
……
2. Details of regional offices
Enterprise 1
Area name address contact name contact information
XX north China office
…… ……
Huazhong XX office
…… ……
Northeast XX office
…… ……
South China XX office
…… ……
Northwest XX office
…… ……
Southwest XX office
……
…… …… …… …… ……
Enterprise 2
Area name address contact name contact information
XX north China office
…… ……
Huazhong XX office
…… ……
Northeast XX office
…… ……
South China XX office
…… ……
Northwest XX office
…… ……
Southwest XX office
……
…… …… …… …… ……
Chapter VIII Enterprise Sales Survey
1, monthly sales of products this year.
Month, January, February and March ...
Enterprise 1 sales volume
Sales (yuan) (yuan) (yuan) ...
Enterprise 2 sales
Sales (yuan) (yuan) (yuan) ...
Enterprise 3 sales
Sales (yuan) (yuan) (yuan) ...
2. Sales target this year: monthly sales volume/sales volume, sales volume/sales volume of all sales departments.
Chapter 9: Investigation of High-end Products
1, features and advantages of high-end products
Product 1 product 2 product 3
Characteristic advantage, characteristic advantage, characteristic advantage
Enterprise 1
Enterprise 2
……
2. Product sales in each month of this year
Enterprise 1
Month, January, February and March ...
(product 1) (unit) (unit) (unit) (unit)
(Product 2) (Unit) (Unit) (Unit) (Unit)
…… …… …… …… ……
Enterprise 2
Month, January, February and March ...
(product 1) (unit) (unit) (unit) (unit)
(Product 2) (Unit) (Unit) (Unit) (Unit)
…… …… …… …… ……
Chapter X Investigation of Agents
Enterprise 1
Name and address of the region Total sales this quarter.
North China A Company (unit)
..... (unit)
Huazhong b company (unit)
..... (unit)
Northeast C Company (unit)
..... (unit)
South China D Company (unit)
..... (unit)
Northwest e company (unit)
..... (unit)
Southwest F Company (unit)
..... (unit)
…… …… …… ……
Enterprise 2
Name and address of the region Total sales this quarter.
North China A Company (unit)
..... (unit)
Huazhong b company (unit)
..... (unit)
Northeast C Company (unit)
..... (unit)
South China D Company (unit)
..... (unit)
Northwest e company (unit)
..... (unit)
Southwest F Company (unit)
..... (unit)
…… …… …… ……
The third part analyzes and forecasts the development of milk tea industry.
Chapter 11: Analysis of Future Raw Material Price Trend
1, price trend analysis
(Investigate the monthly price data of this year, and analyze the trend of international raw materials by months and stages-express the price value and price fluctuation percentage in the form of data)
2. Analysis of the impact of raw material trends on enterprises
(Investigate and analyze the short-term and long-term impact of international and domestic raw material prices on industrial production enterprises in China, and analyze the rising range of production enterprises' costs in the form of digital charts; Investigate the current sales price of raw material enterprises, analyze whether there is a price increase trend, and predict the increase)
3. Analysis of the impact of raw materials on product cost
(1) Percentage increase of raw material procurement cost (unit)
(2) Monthly comparison between last year and this year (chart)
4. Countermeasures for rising raw material prices.
Chapter XII National Policies and the Impact of Natural Disasters
First, the impact of national policies and natural disasters on industries and regions;
Second, the impact on product users, whether the production plan is adjusted;
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