1, for-profit organization; These organizations aim at making profits and pursue the maximization of economic benefits, such as industrial and commercial enterprises, tourism services, financial institutions and so on.

2. Non-profit (service) organizations; This kind of organization does not aim at profit, but aims at the interests of the clients, including schools, hospitals, charities, social utilities and so on.

3. Public organizations; Usually refers to organizations that serve the whole society and the general public, such as government, army, fire department, public security organs, etc. The goal of these organizations is to ensure social stability, free from internal unfavorable factors and external interference.

4. mutually beneficial organizations; This is an organization that aims at mutual benefit among its members. This kind of organization pursues mutual benefit among its members, such as political parties, trade unions and professional groups (societies, associations, research associations, etc.). ) and religious groups.

The subject of public relations refers to the undertaker of public relations work with public relations awareness and the initiator of public relations activities, including the entity life of social organizations that carry out public relations work, as well as the implementation subject of public relations specialized institutions and public relations staff.