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Enlightenment from Duan Yongping
In the 1990s, Duan Yongping was very popular in China business circles, and created two brands, Little Overlord and BBK. I was born in1980s, but I have no special memory of Duan Yongping at that time. I first knew him on June 30th, 2006. He had lunch with Warren Buffett at a sky-high price of $62.05438+00,000. The entrepreneur who once "faded out" of public view returned to public view as an investor. The charity auction with Buffett began in 2000, and Duan Yongping moved to the United States on 200 1. At that time, he said that he had wanted to do this for two or three years and had been considering improving his language ability in order to achieve better communication.

On July 18, 2006, Mr. Qin interviewed Duan Yongping in the "Meeting Financial Circle" column of the First Financial Channel, which he made an appointment when he returned to China. In an exclusive interview, Duan Yongping said that he had a deeper understanding of investment, but he still wanted to hear about Buffett's mental journey, because his mentality was still uncertain in some aspects, such as having cash in hand and not having a good investment target. Duan Yongping believes that there is no essential difference between industry and investment, and both should do the right thing. His Internet ID is "too fast is slow", which makes him no longer mysterious and recognized by many people. Buffett was particularly angry in 2006 because he donated $37 billion, which also led to Duan Yongping's "high-profile return". In fact, Duan Yongping's opportunity to have lunch with Buffett through auction was purely accidental. Today, the text of this video is still circulating from the media, but the time is not indicated.

20 16 On March 20th, Bloomberg published Interview with Duan Yongping: Mysterious Rich Reveals How to Beat Apple in China, which is said to be the first interview with Duan Yongping in ten years. In the interview, Duan Yongping talked for the first time about how the two brands he founded, OPPO and vivo, beat Apple in the smart phone market in China. Their strategy is to produce cheap equipment with high-end functions, which has been proved to be effective by the market. Duan Yongping lives in Palo Alto, USA. He prefers to stay away from the spotlight and enjoy life in California with his wife and children. On the basis of Bloomberg, the Chinese edition of Businessweek published an article entitled "Mysterious Rich Duan Yongping:" Apple can't beat us in China "in the 6th issue of 20 17. Duan Yongping said, "Apple is an outstanding company and an example for us to learn. At present, we have not surpassed the concept of any company and have been focusing on improving ourselves. ".In fact, when Jobs was alive, Duan Yongping bought Apple shares. In his latest speech on September 30th, he said that "good companies don't need to be sold". The media always likes to focus on publicity, but Duan Yongping is just expressing his observation and understanding of the market. He has always been calm, without high emotions and pride.

Duan Yongping rarely gives interviews to the media, but he will give lectures in universities. At his alma mater, Zhejiang University and China Renmin University. During the period of 1999, Asia Weekly selected 20 future business leaders in Asia, among whom Duan Yongping was regarded as "clear-sighted, innovative and conservative" and "his conservatism was very good for him". That year, in his speech at China Renmin University, he talked about "duty", "normal mind", "being the first in the world", "refocusing" and "being a business is a way of life". In fact, there are still many unchanging ideas in his latest speech, and these core ideas are not out of date at all. On June 2009165438+1October 10, Duan Yongping returned to school to talk with teachers and students of China Renmin university about the topic of charity life. 20 10 On February 28th, Duan Yongping donated USD 30 million to Renmin University of China and went to Beijing to attend the donation ceremony.

In 2006, when Zhejiang University celebrated its centenary, Duan Yongping donated $30 million. June 30, 2009 10 Duan Yongping emphasized two concepts: "honesty" and "being the first in the world". 20 1 1 Speech at the graduation ceremony of Zhejiang University students. He emphasized three points: first, to be a person without "big" ambition, and "big" here is big ambition. The so-called lack of "big" ambition refers to a down-to-earth attitude. Second, be a person who does something. The so-called doing the right thing means never doing what you know is wrong, and changing it as soon as you know it is wrong. Maintain integrity, common mind and stick to your duty. Duty means doing something. Third, being an upright person can at least make people calm all their lives.

As can be seen from the above example, it is not mysterious that he has been taking part in public activities and doing what he wants to do and thinks is right. Many activities, only the school newspaper publicity, are really low-key.

In fact, for so many years, Duan Yongping has always been "going his own way", and he has carried out the same idea for twenty or thirty years, and he has also said it seriously for so many years. Sometimes I think the media often like new ideas, so they have to stir up a paragraph every few years. These words are the unchangeable things that people with evergreen foundation pursue all their lives. Duan Yongping is not mysterious, but has returned to daily life and essence.

During this holiday, the author read Yan Shu's "Jie Er Jian" in the Northern Song Dynasty-China Edition "The Weakness of Human Nature". The "Prime Minister Taiping" in the Northern Song Dynasty was a great poet, and his official position and talent reached a considerable height, almost reaching the peak of his time. After he became an official, he was promoted all the way, and finally became a minister and worshipped the prime minister. Yan Shu's career is so smooth and he can achieve such impressive achievements, not because of God's blessing, but because he knows how to get rid of Eritrea. "Control emotions first, then control life", and one's life cannot be smooth sailing. The most important thing is to get rid of adversity, turn disadvantages into advantages and turn disasters into good luck.

Life is only hard, how can it be true? But there are ways. He wrote eight volumes-first, hidden front, second, abstinence, fourth, reality, sixth, caution, seventh and eighth. These eight words are for everyone in 20 18, especially the entrepreneurs. Hidden front and hidden wisdom are in the first and second place, which shows how important it is to keep a low profile, but one can't be mysterious. Every time Duan Yongping speaks, his expression to the media is honest and positive, and his content remains unchanged.

People always refer to Duan Yongping as the winner of the business world-"Duan Yongping, born in 1980s, has been haunting them all his life, from game consoles to learning machines, from DVDs to smart phones"; It is a successful case of his investment in Netease and Maotai, but what Duan Yongping really deserves attention is his determination and perseverance.