University is one of the four books, and the other three are The Analects of Confucius, Mencius and The Doctrine of the Mean.
The author of The University is Ceng Zi.
Cultivate one's morality and cultivate one's character is to cultivate one's morality first, put one's family in order, and then rule the country and level the world.
The original text of Ceng Zi's passage is: Know what it is, know what it is and then know what it is, know what it is and then be sincere, be sincere and then correct, correct and then repair, repair and then live, stay and rule the country, and rule the country and then level the world.