In terms of space allocation, the design of merchants is based on the principle of increasing passenger flow as much as possible, separating the two areas that can attract customers as much as possible, and arranging other areas between the two areas, such as putting traditional bread products between fresh food areas and fast-moving foods such as milk.

Why do supermarkets like to adjust their shelves?

If you haven't been to the supermarket for a while, you will find that the position of the shelves in the store has changed when you go again. From the customer's point of view, the placement of goods is relatively fixed, which can reduce the time to find goods when visiting the supermarket again. However, from the point of view of shopping malls, fixing supermarket shelves for a long time will easily make customers lose their attention to other items and produce an old and boring feeling. Therefore, after the goods have been placed for a period of time, the shelves should be adjusted, so that customers can be attracted by other items when they look for what they need again, and at the same time have a refreshing feeling about the changes in the shopping mall. However, if the racks are changed too frequently, it will arouse customers' antipathy, thinking that the shopping mall lacks scientific management and is out of order, which will lead to irritability. So some supermarkets change once every three to five months, and some change once a year.

Why do series of goods always have to be arranged vertically?

The goods in the supermarket are generally retail. Supermarket shelves should display at least 3 varieties per grid (best-selling goods can display less than 3 varieties), and the display volume per square meter should reach 1 1 to 12 varieties.

At present, the commonly used display is 165-250 cm high and 90-200 cm long. The best display section of this supermarket shelf is the section between the upper section and the middle section, which is called the display gold line. Take a supermarket shelf with a height of 165 cm as an example. The height of the gold display line is generally between 85- 120 cm. It's the second or third floor, which is easy for the eyes to see and the hands to get the display position of the goods. This position is generally used to display high-profit goods, private brand goods, exclusive agents or distributors.

In another two-stage exhibition, the top layer usually shows the goods that need to be recommended, and the bottom layer is usually the goods whose sales cycle has entered a recession.

Series products are usually displayed vertically. Because the angle of human eyes moving up and down is 25. Customers can clearly see the goods displayed on the shelves on floors 1 to 5 at a distance of 30 cm to 50 cm. When people's eyes move horizontally, the angle is 50. When customers choose goods at a distance of 30 cm to 50 cm from the shelves, they can only see the displayed goods with a horizontal distance of 1 m. The sales effects brought by the two displays are different, and the vertical display can make customers see at a glance. .