This is a job advertisement for Xi Institute of Physical Education, which has caused widespread controversy these days. Thick hotels are blowing in the wind of small cards. Not only does screen design taste a bit like gambling sites, but the words used are also quite avant-garde, "the largest boyfriend training base in Asia". "
Because the style of the poster is too strange, many netizens pointed out that it is not like an advertisement for enrollment, but rather like the homepage of a pornographic website. The official micro-response of Xi 'an Institute of Physical Education: "The poster draws on the popular' advertising' propaganda method in the university circle."
This poster is well-behaved in screen design. After all, it is the recruitment poster of "Tsinghua University", and so on. I don't think so Wuhan University is 0/80km away from Tsinghua University/KLOC. Not if you take a closer look. It is a poster for Huazhong Agricultural University, which takes more than 0/0 hours by bus to cultivate the hobby of growing vegetables and stealing vegetables. This poster is made of a little porcelain.
If you don't look at the content, just look at the color matching, I thought it was an advertisement for some coconut milk. Red and green alternate, earthy to the extreme, but the recognition is extremely high, and the advertising content is straightforward and unadorned. The poster of "Central South University of Forestry and Technology" has a true story of coconut milk advertisement, and the language is simple and straightforward: focusing on science and education for 60 years, there is always one for you in science, engineering, agriculture, literature, economics, law and discipline.
How's it going? Seeing this recruitment poster of Fujian Normal University, is it a bit deja vu? Is this the way to advertise cowhide moss on telephone poles, public toilets and streets? Where there is a sense of design, print it out in the document. Maybe the artist asked for leave. But there is really no waste. An advertisement printed on the edge is not wasted at all. There are limerick, school motto and inspirational slogans. Of course, we should publicize the advantages: the campus network is really not stuck, the dining hall is really full of food, the seniors are beautiful but not cold, and the seniors are beautiful and sweet. Copywriting must add drumsticks, and artists can disband and go home.
This long-distance newspaper looks much more normal, which makes people burst into hormones at first sight. It's a poster for a police academy, and the picture is a bit like a domestic blockbuster. "You look like my comrade-in-arms" has made many graduates who are interested in public security work enter the exam without hesitation. The copy is also quite attractive: "Work hard for the college entrance examination in June, police brothers in September", which makes me feel a little excited.
In fact, most of the above enrollment posters were not made by the school, but were enthusiastically dedicated by the students to promote their alma mater, and some of them were a little spoof and self-deprecating. But in any case, it is a success to let others remember this school when they see the poster. This also shows from another side that good wine is afraid of the deep alley. If colleges and universities want to attract outstanding talents, they should also do a good job in self-marketing and actively publicize.
How to write the demand for designing enrollment posters when submitting graphic design requirements? "How to write out the design requirements so that designers can understand them?" This is a universal and realistic problem. Below, aiming at the problem of how to write design requirements, we have prepared a set of writing standards for poster design instructions, hoping to help you. 0 1| Narrative Logic of Design Requirements A qualified poster design description should include at least the following three information points. : Why did you do that? : what should I do? : What effect should it achieve? The above three points, in popular terms, are ① what is the background and demand of poster design; (2) The reference style and style of the poster, and the visual effect that the designer needs to complete; (3) The application and display scene after the poster design is completed, and the effect that needs to be achieved. We selected a set of poster design templates with different styles from Canva's online design platform. Users who need to find a reference style can click "Use this template" below to download Canva's paintable poster design materials for free. Use this template Use this template Use this template [Click "Use this template" to enter the one-stop poster design process of CANVA] 02| Supplementary description of design requirements After the background description of design requirements is completed, we need to add three branches of [timeliness], [priority] and [copyright requirements] to the poster design description. These three supplementary explanations must be clearly and directly listed in the design requirements, so as not to make designers have any ambiguity. 03| Common Errors in Design Requirements Vague descriptions such as "Design a red+black poster", "Design an animated poster" and "Design a beautiful poster" should not appear in the design requirements. In addition, "draw a picture casually", "design a poster casually" and "choose a beautiful color" have no practical guiding significance and should not appear in the design requirements, which will make our content presentation look amateur. Finally, in order to let everyone know more clearly how to write the design requirements, we selected a group of posters, leaflets and logo design materials from the online design platform of Canva. How to use ps as an enrollment poster 1 Create a new canvas.
File-new or shortcut Ctrl+N
● Poster settings are as follows:
● The leaflets are set as follows:
Press OK to enter the operation area.
Second, load the image.
It is very important to choose a map. Spray-painted posters are more qualified than hand-painted ones. So choose pictures as close as possible to the theme of the poster. Still fresh and simple. Can be attractive enough. Try not to be too complicated or too dark. It should be noted that no matter whether it is an inkjet poster or a hand-painted poster, the characters are the protagonists. Image is just a foil. 1, ① file placement
(2) File-Open. Drag the open diagram into the new operation area. Note: If you want to drag the opened picture to the newly created operation area, please note that the icon selected in the toolbar is
Note: Toolbar:
This is a new operating area.
2. The loaded image can be resized. ① Edit-Transform-Zoom ② Press CTRL+T.
Note: Keep the image shape unchanged. You can hold down the Shift key and resize the image.
3. If the loaded image is a bitmap (bitmap: the file suffix is jpg.bmp.gif.tif, etc. ), the pixels should be high. At least a few hundred. Because the poster is big. If the pixels are not high after magnification, they will be blurred and the original effect you want will not be achieved.
Zoom in to the actual pixel, blurred, not as clear as before. )
If the loaded image is a vector graph (vector graph: the file suffix is ai.eps, etc. You don't need to pay attention to pixels.
No matter how magnified, the vector diagram will not be distorted and blurred.
The newly loaded image is an adjusted image.
Note: You can view the image after zooming in to the actual pixel through the toolbar.
17.8% represents the actual pixel size of the image displayed on the screen.
Third, add words
The words on the poster are the most important part of conveying information. So the main information such as the title should be eye-catching.
Used for toolbars.
1. Click the right mouse button on the icon.
You can add horizontal text and vertical text. (Masking tools can be learned later)
2. After entering the text, double-click the layer you edited in the lower right corner of the screen.
You can finish editing.
Or click on the tool options bar.
Note: ① Tool Options Bar. You can choose any tool in the toolbox. The toolbar under the menu bar will change accordingly.
This is the tool options bar of the text tool.
There are too few original fonts on the computer. Fonts can be downloaded online. You can also ask me for it.
The same is true of brushes. You can download all kinds of brushes online. Such as clouds and patterns.
There are many resources that can be downloaded directly through the network to avoid complicated workflow, and those who are interested can study further in the future.
Select a font and change the font size and color.
(2) Adjust the parking window plate.
3, add effect to the text
Double-click word layer
Palette (refers to the intermediate workspace)
You can edit the selected text as needed.
Note that when you want to edit a text layer, you must first select it. Even if the text layer is selected.
Blue is selected. Just click the word layer you want to select to select it.
Note: The eyes on the left represent visibility. If you don't need a layer for the time being and want to hide it, just click your eyes.
When you have finished editing the desired layer style, press OK.
I hope you can do it yourself. I won't explain it here. If you have any questions, you can Baidu or ask me.
For example, "fish every year" has been adjusted like this:
Differences in text effects:
4. Transform the text (still on the premise that the layer is selected)
(1) toolbar line selection
Pay attention to the horizontal and vertical directions. Use it according to whether you add a horizontal or vertical typesetting layer.
(2) Edit-Transform-Deformation
Button to change the horizontal or vertical deformation. Press after deformation.
It's done.
5. To move each layer and text layer, please select it first.
Then move the layer and the text layer.
Note: The style and deformation of the text layer also apply to the layer.
Fourth, storage
File-stored as _Shift+Ctrl+S
Select the saved directory, change the text name, and most importantly, the storage format.
There are three commonly used:
① stored in PSD format.
Just press OK. All the layers of the file saved in this way are reserved, and you can edit and modify it on the original basis after opening it with PS. However, files in this format will take up a lot of space. If there are no images to edit, you don't need to save them as PSD to save space. ② Store in JPG format.
Just click OK again, you don't need to change any options. Images saved in this way are very common in JPG format. Small occupied space. General inkjet posters can be saved in JPG format. However, some colors in JPG format will be distorted. After saving and viewing, you will find that some colors are not satisfactory in the previous operation, which is the difference between JPG and the third TIF. In contrast, files in JPG format occupy less space than files in TIF format. ③ stored in TIF format.
The option has been changed, as shown in the figure. It is recommended to store the painted posters in TIF format when spraying in the store. Although it occupies more space than JPG, the color is not distorted.
Note: After painting the poster, it is recommended to save the image in two formats, one is PSD and the other is TIF. The former is to prevent the need to edit changes.
An inkjet poster, the simplest process is probably like this.
Others, such as the functions of various tools in the toolbar and the functions of various options in the menu bar, I hope you can try it yourself during the production process, or ask others if Baidu doesn't understand. Because PS is strong, we are small. I don't know what to say, so I concentrate on practical exercises. Besides, things like tutorials, though seemingly tedious, are really useful. You can draw according to the steps of the tutorial, so you can remember it faster.
Next, let's briefly talk about the functions of several tools.
A, rectangular box selection tool
Select a part of the image to edit. Such as copying, cutting, etc. , and you can also change its color.
Note: color change: image-adjustment-hue/saturation.
Second, lasso tools
Similar to the rectangular marquee tool. The difference is that the lasso tool can choose irregular patterns.
Third, the tool.
Note: If you want to cancel the previous operation.
① Edit-Restore Status Change/Forward/Backward ② Window-History to call up the history window.
If you don't need to cut this step, just click on the deformed text above to restore the state before cutting. You can also click Move to directly restore the state before the deformed text.
Fourth, paint bucket tools
Used to fill the background.
Verb (abbreviation for verb) brush tool
Six, eraser tools
Both can be as the name suggests.
Note: Any tool with a small black triangle in the lower right corner can pop up more tool options by clicking the right mouse button.
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