This major is a national specialty, a Jiangsu specialty and a key specialty construction major in Jiangsu Province, which was adjusted from the original national specialty construction point-art design. Under the background of globalization of Internet, new information media and experience economy, we pay attention to the multi-dimensional connection and integration of technology and art, tradition and modernity, information and interaction, and emphasize the cross-border integration characteristics for multi-disciplinary fields. This major focuses on brand system design, visual culture innovation design, information design and multi-dimensional visual design, constantly expanding new professional fields, and paying attention to the latest trend of design frontier and design talent demand.

Training objective: To cultivate advanced compound visual communication design talents with international vision and innovative consciousness, solid professional theoretical foundation and practical ability, high humanistic quality and advanced design concept, and strong design practice, design planning, design management and design research ability, who can engage in visual communication design, brand image promotion, packaging design, advertising planning and design, information design and digital media design, research and management in enterprises, institutions and universities.

Main courses: visual design foundation, graphic design, research and design of traditional household appliances, folk craft inheritance and innovative design, brand image design, packaging system design, book design, information design and environmental visual design.

Graduation destination: mainly for famous design companies, design firms at home and abroad, design departments and management departments of large domestic enterprises or well-known brand enterprises, publishing houses, newspapers, radio stations, news organizations, film and television communication, online media, etc. , engaged in the work of designer, design director and design supervisor; Some students are engaged in design education in colleges and universities, or enter famous universities and developed countries to study for master's and doctoral degrees.

Outstanding Alumni Representative: Lin Jiayang, Professor and Doctoral Supervisor of Tongji University School of Design and Creativity (1class 983); Cao Xue (198 1), Dean of the School of Visual Arts and Design of Guangzhou Academy of Fine Arts, Guangzhou city image designer, and invited senior visiting scholar of the Cultural Exchange Center of the German Foreign Ministry (DAAD); Ye Ping (1987), Dean and Professor of School of Visual Art and Design; Jiang Hua (1996), Ph.D., a famous curator, a member of AGI International Graphic Design Association, and a member of the School of Design of Central Academy of Fine Arts.