Guangdong Open University is a new type of institution of higher learning sponsored by Guangdong Provincial People's Government and directly under the Provincial Education Department. Supported by modern information technology, it provides distance and open education for all members of society and has the right to award bachelor's degrees. The school serves the construction of a learning society in Guangdong, insists on providing diversified and multi-level academic education and non-academic education for learners, promotes collaborative education between higher education and undergraduate education, integrates higher vocational colleges and open education, establishes a joint training base for graduate students with ordinary universities, sets up a doctoral workstation in Guangdong Province, and builds an upgrade channel for undergraduate education. Guangdong Open University enrolls students all year round for the whole country, with diverse majors and simple graduation. The following teacher will briefly popularize the registration process and introduction of one of the hottest majors this year, hoping to help you. For more professional details, please contact Miss Li.

Brief introduction of marketing major in Guangdong Open University; Guangdong Open University Admissions Office

I. Training objectives

This major trains students to adapt to the needs of socialist construction, develop morally, intellectually, physically and aesthetically, systematically master the basic methods and knowledge of marketing and enterprise management, focus on internet marketing, and pay attention to cultivating students' innovative and entrepreneurial ability: cultivate and practice basic skills such as market research, marketing planning, product sales, customer management and online marketing, and face the front-line needs of marketing management, with innovative ability.

Second, the enrollment object Guangdong Open University Admissions Office

Those who have the education of ordinary high school, vocational high school, technical school or secondary specialized school can choose to register with college professional education;

Three. Work: Guangdong Open University Admissions Office

Market research, marketing planning, product sales, customer management, online marketing, online store management and other marketing management related positions.

Fourth, the main courses

Marketing, management foundation, economics foundation, basic accounting, market research and forecast, marketing planning, online shop operation and management, case analysis of students' entrepreneurship in open education, electronic payment and security, search engine optimization and marketing, etc.

Verb (abbreviation of verb) professional characteristics Guangdong Open University Admissions Office

In running a school, we should adhere to the "four opening" school-running philosophy, that is, the opening of objects, places, methods and concepts, explore the construction mode of marketing specialty in conjunction with universities, enterprises and industry associations, create excellent courses that meet the needs of Guangdong's economic development, and realize the docking of academic education with non-academic education system and vocational education with other education systems with the school-running idea of "combining work with study, creating characteristics and building brands". Carry out the teaching reform of innovation and entrepreneurship in embedded specialty, and actively provide professional learning services at any time, anywhere and at will for anyone who wants to engage in marketing and enterprise management or needs to understand the theory and practice of marketing and enterprise management.

Sixth, professional team.

Marketing major has a group of systematic backbone teachers with solid professional knowledge, excellent business, rich practical experience, strong sense of responsibility and strong scientific research and development ability to form a full-time teaching team, and has hired a group of industry and enterprise backbones with rich practical experience as part-time teachers of this major. The course construction relies on the cooperation of Sun Yat-sen University, South China University of Technology, South China Normal University, Jinan University, Guangdong University of Finance and Economics and other related disciplines and well-known professors.

Seven, the teaching mode of Guangdong Open University Admissions Office

Make full use of the advantages of network information technology, and apply it through online learning, mobile learning and micro-class combined with classroom teaching.

Eight. Learning support service

Full-process online multimedia teaching based on large-scale open network course platform, online course learning tools based on computers, and learning communities established for learners, teachers and teaching assistants, and online learning tracking system is used to provide support services for students and online Q&A counseling system for teachers.

Nine, learning and graduation

The minimum study period of this major is 2.5 years, and the student status is valid for life. The total graduation credit is 80 credits. After completing the required credits and passing the graduation examination, you can get the graduation certificate issued by Guangdong Open University.

Registration entrance: Admissions Office

Offline registration: If you are uneasy or unclear, you can register directly at the self-study center. Students can bring the original ID card+electronic photo with blue background and register with Teacher Li in the office. Registration and payment can be completed on site, and class groups can be added, and counselors can arrange study.

The latest professional registration of Guangdong Open University in 2022 is in progress. For more information about the registration process and major selection, please consult.

Guangdong Open University Admissions Office

If you have questions about the self-taught/adult-taught exams, and don't know how to summarize the contents of the test sites for self-taught/adult-taught exams, and don't know the local policies for registering for self-taught/adult-taught exams, click on the bottom to consult official website and get the review materials for free: /xl/