First, the score line, the number of students admitted, the number of students exempted from taking the test, and the number of applicants.

20 12,373,6,4, 156

20 13,360,5,3, 124

20 14, 380,5,3, 89

20 15,365,3,3,63

20 16,375,6,3,58

20 17,380,5,5,87

Second, reference books

Marketing management fifteenth edition

Public relations lives in Yan 'an.

William arens, Contemporary Advertising Research.

Bartz, advertising management

Communication Theory, Origin, Methods and Applications

Introduction to Journalism Li Liangrong

Third, the initial test and retest

1 exam subjects

marketing

Advertising and public relations practice

60%

2 retest subjects

Professional oral examination 25-30%

Oral English test 10- 15%

Fourth, 2065438+2008 real questions review

Specialized courses 1 marketing

1, Database and Database Marketing

Second, the main theories and contributions of Li and Burns to the history of public relations.

3. In the new era, the impact, influence and change of new media on the role and function of the public.

4. There are disadvantages in native advertisements.

5. How to develop social responsibility marketing and green marketing?

Specialized Course 2 Advertising and Public Relations Practice

1 the influence of new media environment on government public relations

2 What is organizational cross-border and its role in organizational public relations?

3 market segmentation, common market segmentation methods, how?

4, native advertising, development bottleneck

5 Alibaba fake crisis case analysis

All knowledge points of public relations crisis