On July 24th, 2009, when the college entrance examination was held, "As long as the score of the college entrance examination was in the top of Zhejiang Province 100, the first choice was to apply for our school, and the reward was 200,000 yuan. There are 150 liberal arts students, 200 science students, and an award of150,000 yuan ... There are 1000 liberal arts students and 2,000 science students in other provinces and cities in Zhejiang Province, and tuition fees are awarded during the undergraduate period ... "The news of enrollment released by Zhejiang Normal University has stirred up thousands of waves, experts and parents. Some supporters insist that we should give some applause to the "grand prize enrollment" of Zhejiang Normal University, thinking that this is a rectification of excessive concentration of educational resources; Some opponents insist that the money to reward high-scoring freshmen is not used in the "cutting edge", saying that attracting high-scoring candidates with high scholarships is actually an "unfair competition".

More than half of the enrollment process, let's take a look at the effect of Zhejiang Normal University. On July 17, the reporter contacted James Zhu, director of the Admissions Office and student director of Zhejiang Normal University, and learned that as of that day, although there were many candidates and parents calling for consultation, in the end, none of the top candidates in Zhejiang Province 100 applied for Zhejiang Normal University, but the enrollment situation outside the province was that only two candidates who were exempted from four-year tuition fees and five candidates who were exempted from one-year tuition fees applied for this school.

What's wrong with such a move and such a result? Looking ahead, is this move by Zhejiang Normal University a helpless move or is it suspected of speculation? Is the way to attract students by rewarding students a reasonable competition between universities or a harmful educational disease? How should many colleges and universities that are not dominant in enrollment attract outstanding students?

The reason behind the award registration-

Is it helpless or hype?

Zhu Jian told reporters that in recent years, due to factors such as school type and geographical location, the quality of students in Zhejiang Normal University is not satisfactory compared with the school's running strength. In addition, under the background of parallel volunteer's reporting, the admission scores are flat, and there are relatively fewer candidates with high scores than in previous years.

The reporter learned that the unsatisfactory source of students is indeed a problem that has plagued some domestic universities, especially provincial normal universities, in recent years. Take the enrollment situation in Shandong this year as an example. Qufu Normal University enrolled 545 students in liberal arts, but only 133 students were actually admitted, while 620 students in science enrolled only 70 students. South China Normal University's science enrollment plan is 9 people, but only 5 people have been released. There are also some vacancies in the science enrollment plan of Shandong Normal University. A few years ago, the head of the Academic Affairs Office of Capital Normal University called for two misunderstandings about Normal University. One is that normal universities only train teachers, and the other is that the teaching level of normal universities is not high. These misunderstandings are very unfavorable to the enrollment of normal universities, especially to Zhejiang Normal University, Fujian Normal University, Nanjing Normal University, Jilin Normal University, Yunnan Normal University and some normal universities in remote provinces.

The uneven hot and cold situation not only appears in normal universities. The reporter learned that the admission situation in Anhui this year is also hot and cold. "Tianjing (Tianjin), Nanjing (Shanghai) and Beijing (Beijing)" and coastal developed areas are still the first choice for high-scoring candidates because of their rich quality education resources and many employment opportunities. Some universities in southwest and northwest areas such as Ningxia, Guizhou, Gansu, Xinjiang and Shaanxi are "cold", and even Ningxia University, Qinghai University and Shihezi University in liberal arts have no students, and Ningxia University in science has no qualified students to apply for the exam.

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Excessive concentration of excellent students is not only unfavorable to fair competition and healthy development among universities, but also unfavorable to the cultivation of talents. To break this inherent pattern, on the one hand, we must rely on the guidance of educational policies and the balance of investment in educational resources, on the other hand, we must rely on the efforts of ordinary colleges and universities to continuously carry out reforms in combination with existing conditions.

(Wu Media Commentator)

The competitive situation among universities shows more and more that the administrators of universities should focus on finding the characteristics and advantages different from other schools. Candidates with high scores go to Tsinghua, and Peking University is not terrible. What's terrible is that in order to compete for students to go to Tsinghua Peking University, the school neglected to find students who really fit in with its own school.

(Beihang teacher Wang Xiaohui)

Is it reasonable to reward students with rewards?

Is it reasonable competition or educational ills?

"It can attract more high-quality students-this is the original intention and basic point of our policy." Zhu Jian introduced that considering that the quality of students determines the starting point of college teaching and affects the quality of education, teaching and personnel training, the school issued this policy, hoping to change the location environment of the school and the adverse impact of parallel volunteer on attracting high-quality students through the incentive policy. At the same time, this move is also the result of drawing lessons from the scholarship system of universities in Hong Kong and abroad and summarizing the implementation of the free freshman scholarship policy in previous years.

High scholarships have always been the "killer weapon" for foreign universities and universities in Hong Kong and Macao. Some universities in Hong Kong even reward more than 400,000 mainland candidates with high scores. Macao Polytechnic's special scholarship for outstanding freshmen in mainland China is MOP 230,320; TMC College of Singapore offers an award of S $4,000 to all students who have completed their undergraduate studies in university of greenwich and obtained a first-class honorary degree.

In the face of global competition, many domestic universities began to adopt the method of absorbing students with heavy money several years ago. In 2006, South China University of Technology awarded 30,000 yuan, 20,000 yuan and 6,543.8+0.2 million yuan respectively to the fresh high school graduates who won the first, second and third prizes in the National Olympic Competition for Middle School Students and were admitted with the qualification of walking students. When Xi Jiaotong University enrolled students in 2008, it was also said that candidates who scored in the top three in the province would be awarded 80,000 to 1.2 million yuan. This year, the momentum of rewarding enrollment is likely to start a prairie fire. In Guangdong Province alone, five universities have set up the "Top Scholar Award", and the top candidates from all provinces (autonomous regions and municipalities directly under the Central Government) apply for Guangdong University of Foreign Studies with a prize of 65,438+10,000 yuan.

The competition for students has also spread from universities to high schools. A person in charge of Leizhou No.1 Middle School in Zhanjiang City, Guangdong Province said, "The school has just had a holiday, and it is both sad and heartbroken to be involved in the competition for students. If this problem is not solved, it will be the sorrow of the education sector! " The person in charge explained that the government's investment in education is limited and schools need to operate at normal fees. In order to retain its high-quality students, the school has no choice but to give high school students free for three years. In the helpless "competition for students", in order to make up for the loss of high-quality students, schools also "grab" high-quality students from other schools at any cost, which invisibly caused the school to lose both sides.

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"What is the most important thing for students to choose a school? One is the quality of education and the other is educational services. " Scholarship policy is an educational service. In developed countries such as the United States, many universities spend about 1/3 of their total income on scholarships. At present, colleges and universities in China are far from this level. For most students, besides grades and interests, family economic status is also a factor that must be considered when choosing a school. The emergence of high scholarships actually provides candidates with more freedom of choice. We should allow and encourage this kind of educational competition.

(Vice President of Xiong Bingqi 2 1 Century Education Research Institute)

Year after year, bonuses have increased year by year, and colleges and universities have followed suit and offered higher prices. This vicious competition will have a great negative impact. The possible negative effect of rewarding enrollment is to encourage candidates to get high marks, that is, to encourage them to stand out in exam-oriented education, thus intensifying exam-oriented education.

(Wang Media Commentator)

Future trends of incentive admission-

Stick to it or find another way?

Zhu Jian said that Zhejiang Normal University has been attracting outstanding freshmen with scholarships for many years. Last year, it attracted 22 high-scoring candidates from Zhejiang, Jiangxi, Guizhou and other places. They got excellent grades and high comprehensive quality after entering school, which set an example for the students around them. This is the effect of "money is hard to buy". This policy will continue to be implemented in the next few years.

A local website in Zhejiang conducted a public survey on the enrollment practices of Zhejiang Normal University. The results show that 46. 1 1% will be attracted by this policy. 53.88% people will still apply for their favorite colleges and universities without being impressed by the return. A local science candidate with a score of 649 said that even if he was admitted to the top 100 of the provincial college entrance examination, he would not report the bonus to the school. Learning in his mind is the examinee's dream. Student Chen Yuanhai commented that the college entrance examination volunteer is a two-way choice, and the final decision lies with the candidates. It is understandable that the high rewards of universities provide more choices for some poor students.

The "reward policy" is mistaken for a way for Zhejiang Normal University to attract high-quality students. Zhu Jian emphasized that the incentive policy is only one of a series of measures taken by Zhejiang Normal University to attract high-quality students. Other measures include giving priority to the selection of high-scoring candidates who are professional and excellent in single subject. Through these measures, the school hopes to realize the benign interaction between the quality of students, personnel training and professional construction.

In order to attract outstanding students, many universities in China also try and explore in many aspects. In 2009, Tsinghua University made great adjustments to the examination contents and assessment methods of students who walked and enrolled independently, striving to give consideration to both "generalists" and "partial talents"; In 2009, China Renmin University added three majors, such as applied psychology, increased the number of foreign language enrollment in Beijing ahead of schedule, and added a fiscal and taxation experimental class. Sun Yat-sen University added five Sino-foreign cooperative education majors this year; South China University of Technology added four majors, including transportation, this year to promote the through training of undergraduates and postgraduates.

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In the fierce competition for students, foreign universities and Hong Kong universities have repeatedly attracted high-scoring candidates not only because of the high scholarships, but also because of their international background and educational management model. From this perspective, the challenges of foreign universities and Hong Kong universities also remind the mainland to pay attention to the connotation construction of teaching quality.

(Xu Bin media commentator)

Only by realizing real independent enrollment can the competition of college students change from the competition of admission time and preferential policies to the competition of educational service and quality. Whoever provides excellent educational services and high-quality education will win the favor of candidates. Such competition can promote colleges and universities to pay attention to personnel training and improve the quality of running schools.