Personal reasons. Some college students have a good face, show off their uniqueness, and follow suit. (1) College students are the spokesmen of avant-garde fashion. They want to show themselves to others in a rich state of life, and don't want to look like losing to anyone outside, so as to improve their position in the collective. (2) Conformity psychology means that individuals are influenced by the behavior of outsiders, and their perception, judgment and understanding are in line with public opinion or the behavior of most people. It is the wrong consumption taken by college students in order to better integrate into others or collective life. Conformity consumption is a typical example of blind consumption.