The ultimate goal of entrepreneurs to obtain entrepreneurial resources is to organize these resources to pursue and realize entrepreneurial opportunities, improve entrepreneurial performance and achieve entrepreneurial success. Whether it is factor resources or environmental resources, whether they directly participate in the production of enterprises or not, their existence will have a positive impact on entrepreneurial performance.
Entrepreneurship resource management
Entrepreneurial resources of enterprises mainly include funds, time, talents and markets, and their management includes the acquisition, distribution and organization of these resources:
1, fund management
This is because business start-up occurs internally, and new business is generally supported by the income of old business, so the source of funds seems to be guaranteed. Under this method of obtaining funds, because the new business itself has no income, it must invest a lot of money, resulting in "new business losses." Therefore, it may dampen the enthusiasm of employees in old enterprises, which is not conducive to the development of enterprises, especially when enterprises change from specialization to diversification.
The ways to solve this problem are: using seed support funds for new projects, using internal venture capital, or using funds for compensation.
2. Talent distribution
Another problem of enterprise entrepreneurship is talent support. The project is in the seed stage, mainly operated and managed by a few people. Once entering the incubation stage, there must be effective planning and management talents. Therefore, there is also the problem that new and old projects compete for talents.
In order to prevent the development of new and old projects from being affected by the talent problem, enterprises must pay attention to cultivating new talents in the development process, dilute the talent density of various departments and put pressure on talents.
3. Allocation of working hours
Compared with starting a business for the first time, one of the major problems of starting a business is that it is difficult to guarantee the working hours and energy of entrepreneurs. Generally speaking, entrepreneurs in enterprises should not only complete their current work, but also carry out development work. Therefore, the distribution of working hours often pays attention to one thing and one thing.
In order to ensure that employees have enough time to incubate innovative ideas, organizations should provide them with institutional guarantee and adjust their workload to avoid putting too much pressure on employees in all aspects and let them solve innovative problems for a long time. For example, Kodak entrepreneurs can spend 20% of their working time on improving business ideas; If the idea is feasible, entrepreneurs can leave their original posts.
4. The marketing resource management of enterprise entrepreneurship mainly refers to the distribution of marketing resources and the development of new markets.
Enterprise entrepreneurship is a market-oriented activity, and the market acceptance of new products is directly related to the success or failure of entrepreneurship. However, in the initial stage, new products are almost unknown in the market, so enterprises must concentrate on selling resources and devote themselves to the market development of new products. There is also the competition of marketing resources for new and old projects. In order to solve this problem, enterprises must increase marketing investment.