Efficient manager
Douban score: 8.7
Author: peter drucker
Press: Machinery Industry Press
Page number: 177
Introduction: Drucker is concerned about how a manager can achieve fruitful results. Enterprise management and personal management are interlinked. Drucker's thought not only teaches you how to "manage people", but also teaches you how to manage yourself.
Marketing principle
Douban score: 9.0
Marketing Principles Author: philip kotler
Press: Renmin University of China Press
Page count: 580
Introduction: Classic textbooks widely used by business schools all over the world, and every marketer must read the classics. This book explains the concept of marketing behavior and introduces the development of modern marketing practice with a large number of informative cases.
customer praxiology
Douban score: 8. 1
Author: Michael Solomon Consumer Behavior
Press: Renmin University of China Press
Page count: 578
Guide: From micro to macro, from individual to group, analyze consumer behavior layer by layer from five angles: market, individual, decision maker, subculture and culture. Let readers understand the laws and differences of consumer behavior from the perspective of globalization.
location
Douban score: 8.2
Author: AL Ries/Jack Trout
Publishing House: China Financial and Economic Publishing House
Page count: 268
Introduction: Both individuals and products need positioning. Positioning is not based on the advantages of solitude, but on the brains of prospective consumers. In the era of information explosion, positioning should be concise. Positioning is to occupy the minds of consumers!
Detonate the epidemic
Douban score: 7.9
Author: Malcolm Gladwell
Publishing House: CITIC Publishing House
Page count: 223
Introduction: This book analyzes several personality characteristics that are conducive to creating fashion trends, analyzes various infectious events, and clarifies the fuse behind them. Through a large number of interpretive approach, the principles and methods of starting the epidemic tide and keeping its momentum are revealed.
A mixed crew/crowd
Douban score: 8.2
Author: Le Pen
Publishing House: Central Compilation Publishing House
Page number: 183
Introduction: This book describes the collective mentality very delicately, which has a great influence on people's understanding of the role of collective behavior and their thinking on social psychology. To put it bluntly, everyone likes to "join in the fun" and "follow the crowd". After reading this book, you will also be wary of falling into this trap.
Article 22 Business rules
Douban score: 8.2
Author: trout/[Australian] Reese
Publishing House: Shanxi People's Publishing House
Page number: 177
Brief introduction: The essence of competition in commercial marketing is the competition of people's mental cognition. The marketing laws mentioned in this book do not change with the changes of the times and environment. Tactics may change all the time, but a good strategy will never change.
win
Douban score: 8.2
Author: Jack Welch Yan
Publishing House: CITIC Publishing House
Page count: 26 1
Brief introduction: Welch combines personal management practice and a large number of vivid cases, covering many aspects of business activities, including the essence of business life, the management wisdom of business leaders, the ways for ordinary employees to find jobs and get promoted, and even how to achieve the balance between work and life.