ALT brand is the abbreviation of "initiative, freedom and taste". "Initiative" means positive, positive and modern; "Freedom" means independence and freedom; "Taste" means elegance and beauty. "Active", "free" and "tasteful" accurately explain ALT brand's proposition and pursuit of modern fashion life. Designers outline the unique and exquisite fashion style of "ALT" with their casual and simple design style, smooth tailoring and free and unrestrained design concept. ALT brand has always been favored by consumers by emphasizing the duality of work and life of fashion people and the diversified mix and match styles worn on different occasions. ALT brand is positioned as "new exquisite fashion men's wear", with the theme of leisure, art, business and style, which is the most avant-garde brand benchmark in fashion. ALT fashionable men's wear takes new exquisiteness as the cultural thread, fashion elements as the design thread, advocates the consumption concept of fashion, exquisiteness and vitality, and pursues the development route of new exquisiteness with the theme of "brand connotation based on fashion culture, product appeal with fashion leisure as the core, and new shopping culture grafted with fashion tension". The target customers of ALT brand are young white-collar workers, urban office workers, college students and professional fashion men with psychological age between 25 and 35. Its brand attracts modern fashion groups who advocate independence and freedom, dare to challenge and be determined to innovate. Their lives are colorful. After work, clubbing and surfing the Internet are the themes of their lives. They are sometimes strong, sometimes cowardly, sometimes fanatical, sometimes worried, sometimes tolerant, sometimes sensitive, and their dual personalities are vividly reflected in them; They pay attention to international trends but don't chase them blindly. They are equipped with their own unique understanding, fashionable but not ostentatious, smart but not sharp. ALT, a new and exquisite brand that permeates China men's fashion blueprint, is promoted by a pair of giants, namely, Hou Yong, chairman of Xingyun Clothing Co., Ltd. and Hou Sheng, general manager, a pair of entrepreneurial brothers with leading ideas. With the firm and heroic belief of Hou Yong, the chairman of the board of directors, and the brand operation experience of Hou Sheng, the general manager, who is good at grasping the frontier trend of the market and advocating design innovation, the ALT brand has achieved good natural sales and more than 80% store profits, which has also made the industry appreciate its invincible brand business fighting ability, and also made agents and franchisees see this. ALT outlines the classic fashion blueprint of the brand with the unique personality charm of the two leaders and the brand concept of fashion pioneers, and also achieves the classics of men's wear brands with ALT's exclusive fashion blueprint.