1. Learning the theory of public relations can enhance the ideas of reform, openness, complementarity, adaptation and coordination that college students need in modern social life under the conditions of market economy. When expounding the relationship between social organizations and the public, public relations opposes the concept of opposition, abandons the zero-sum game, and emphasizes the concepts of complementarity, win-win and win-win.

2. Public relations education is conducive to improving one's own quality. In a sense, it is a lifelong education, which is of great significance to improving one's own quality. Our college days are the foundation, practice and experience. Make people know the complexity of things and form a healthy psychology of tolerance, tolerance and calmly dealing with complex situations; And improve the spiritual temperament and image quality, win the favor of others, infect and influence others.