Successful entrepreneurial case: Do post-80s college students surf the Internet? Charter? Annual sales of 300 million pounds.
A newly graduated college student has created the first shopping and money-saving website integrating discount, rebate and sharing in China. After opening for one and a half years, the total sales brought to the merchants reached 300 million. He is Huang Chengsong, a 20 1 1 graduate of Huazhong University of Science and Technology. For ordinary people, this may be a miracle, but for the founder of curly skin, it is the inevitable result of hard accumulation. 20 1 1 graduated from Huazhong university of science and technology, and established Wuhan chimi network technology co., ltd during the university. He created nine post, roll paper and other well-known domestic websites, forming a unique e-commerce model.
Make a living by programming
Huang Chengsong, born in 1980, was born in Qiannan, Guizhou. When he was young, Huang Chengsong liked to throw electrical appliances. After he came into contact with computers in high school, he became fascinated with computers. ? There are no classes on weekends. I often go to the internet cafe with my classmates for one night, which costs 6 yuan a night. They played games, so I took a copy of Three Musketeers on the Internet and played along. ? Huang Chengsong recalled that at that time, almost all meals were spent in Internet cafes, and only one loaf of bread could be eaten at ordinary times. In his senior year, he was sent to Huazhong University of Science and Technology with the fourth place in Guizhou Computer Olympics.
In the third semester of senior high school, Huang Chengsong will have half a year's free time after determining the qualification for walking. He is often active in? Pig eight quit? Waiting for crowdsourcing websites, when? Witkey? Someone who gets paid by solving problems online and contracting tasks. His first business was the registration system of a hospital in Taiwan Province Province. It took him 24 days to finish it while studying, and the first prize he got was 4000 yuan. Since then, Huang Chengsong has never asked his family for money. Usually in class, on weekends, after school? House? Working in the dormitory can earn three or four thousand yuan a month.
In the second semester of the second grade, in order to collect the tuition and accommodation fees for the next academic year 1.2 million yuan, he officially? Going to sea? This is also the most direct motivation for his entrepreneurship. So he registered a company and decided to run his own website instead of acting as an agent for others? Work? .
The first failed entrepreneurial attempt
August 20 10, Huang Chengsong made his first project. In the end, this project was not successful, but it accumulated valuable experience for the next venture. He rented a house near the school, recruited a few people and started. Shopping rebate? Website. This kind of website is like a shopping guide catalogue, attracting users to click in various ways. According to the number of clicks, users buy products from other large e-commerce businesses through their platform channels and accumulate points, and then Huang Chengsong gets corresponding rebates according to the points accumulated by buyers.
Speaking of the experience of this failure, Huang Chengsong made an analysis for himself. He thinks there are two main reasons for failure.
First, the phenomenon of homogenization is serious. At that time, there were dozens of e-commerce shopping guide websites in China. Without the support of financial advantages and corresponding resources, it is difficult for us to become bigger and stronger.
Second, the project itself has little room for development. In fact, large e-commerce platforms don't like such shopping guide websites, and they don't want their profits to be squeezed by such websites.
? Nine emails? become
In order to change the present situation of the company's operation, Huang Chengsong began to seek changes. Finally, many years of online shopping have ignited Huang Chengsong's entrepreneurial inspiration. ? People who often visit Taobao should know. 9.9 yuan postage? Very attractive stunt, many buyers will stay in front of the computer to grab it? Spike. . But I found it was not perfect. ? Huang Chengsong began to try to improve the user experience. ? First, most of these activities are snapped up within a limited time, with fewer commodities and fewer opportunities for snapping up; Second, the discounted goods whose prices are below 10 yuan are submerged in a huge amount of commodity information, so it is difficult to find them. Why not build a platform to gather all the goods below 10 yuan?
Soon, Huang Chengsong found the right entrepreneurial direction. At the beginning, the main job of the website was to collect goods below 10 yuan on major e-commerce platforms, and then put the link address on its own platform. At the beginning of the venture, the popularity and popularity of the website are still in the process of accumulation. Therefore, Huang Chengsong did not charge any fees to the merchants of this 10 yuan commodity. ? There is nothing we can do about it. Our platform only provides information, not responsible for sales, logistics, after-sales and other links. Therefore, we must find ways to let more people know about this website. ?
Huang Chengsong's move? Release water to raise fish? Sure enough, it has received good results. Every time a new product is put on the shelves, the buyer sweeps the goods like in 10 yuan store. Before long, the popularity of Huang Chengsong's website soared, and the daily average UV (independent visitors) reached 200,000.
So many people patronize the internet? 10 yuan store? How many people really spend money on things? Huang Chengsong revealed that at the end of 20 12, the website was promoted and the operation was on the right track, with a monthly transaction volume of more than 20 million yuan. However, Huang Chengsong doesn't care about this achievement. E-commerce is a general trend, and this figure is far from saturation. You know, 20 1 1 year? Double 1 1? Tmall sold 654.38+03.2 billion yuan a day. ?
Win the favor of brand merchants
With the promotion of popularity, more and more merchants began to take the initiative to come to Huang Chengsong's website to sell their own products 10 yuan, and the profit channels of the website became diversified.
At the beginning, the website was charged in the form of sharing with merchants and extracting commissions from each transaction. However, when the transaction volume surged, Huang Chengsong began to play at the initiative of the merchants? Charter? . ? Transaction records show that tens of thousands of goods are sold a day, and the merchants pay us thousands of commissions. So, many businesses come to talk to us? Rent a booth? Business, saving money in the form of monthly subscription. For us, the income from renting booths is stable and there is no risk. Moreover, merchants are also responsible for their own profits and losses, and the income of the website will not be affected. ?
Huang Chengsong said that the current profit model of the website is basically in line with his previous business vision, but to his surprise, even brand merchants come to the door automatically and incorporate it into their own marketing channels. From this website, we can see that many brand merchants have also moved their promotional activities to Huang Chengsong's website. For example, pillows of a well-known household brand are only sold in 9.9 yuan, including postage. In this regard, Huang Chengsong believes that the reason why merchants can price their goods so low? 10 yuan store? Selling on the website mainly depends on the traffic of the website to promote the product.
His entrepreneurial experience
Huang Chengsong said he was? Wild road? , not? Academic? . His technical ability and business vision all come from the Internet. Nine stamps are equivalent to helping Taobao guide shopping. In fact, Taobao itself is a big shopping guide platform, but they have made a more subdivided shopping guide for Taobao. He believes that the most important thing about the website is simplicity. Don't let users think. ? 10 yuan store? Its characteristic is simplicity, which directly hits people's inner needs. ?
He said that in the long run, the most important thing in life is experience, and he hopes to experience everything. When I was a child, my family was poor and I lived a poor life. Later, the family gradually became rich, and after starting a business, the wealth also increased. He said humorously? Listen, I'm dressed, okay? Suspension spring? But I also want to experience the life of rich people. ?
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E-commerce has brought a new battlefield for online entrepreneurs. Huang Chengsong's experience tells us that under the monopoly of Alibaba and other business giants, there are still many blank markets worth trying. Are key projects innovative and can they capture the needs of consumers?
Case of entrepreneurial failure: a rural entrepreneurial failure experience after 1980s.
I was born in 1980s, and I always had a dream of starting a business. I want to start my own business, let my parents enjoy a few days of retirement, make the enterprise bigger, become an internationally renowned enterprise, and win glory for the great motherland. But my road to entrepreneurship is not as simple as I thought.
As a rural child, I grew up in the countryside and am familiar with the rural environment. Grass is everywhere in the countryside, which is very quiet. Aquaculture should be very good. This is what I read in the book, and it is necessary to successfully integrate all the resources around me. ) What kind of farming can be done, which is the most economical? After investigation, I chose to raise rabbits and started with it. Bought breeding facilities, rabbit cages, food troughs, sinks, and books on rabbit breeding techniques.
Thinking that I didn't have farming experience at first, didn't understand the market situation and didn't have a large scale of farming, I started the road to entrepreneurship.
But gradually problems appeared, and I began to feel too tired. I clean, feed, disinfect, vaccinate and mix materials during the day, which is nothing. I am in charge. The rabbit still died. Although the death toll is small, it still makes me nervous all day and feel mentally exhausted. And it will take three months to see the benefits, even if I see the benefits, because the scale of farming is too small, there will not be much profit. So the interest in raising rabbits began to fade, and we began to look for projects with faster results, more profits, less output and easier development.
In this way, my first venture failed, and then I made some entrepreneurial attempts, which were not ideal.
At this time, that is, the second year after I gave up meat rabbit breeding, the price of meat rabbits began to soar, more than twice the price at that time.
I began to examine myself, my entrepreneurial thoughts and my mentality. I found many problems. These problems are also common problems of first-time entrepreneurs. That is;
1 Lack of hard-working spirit,
I'm too ambitious, and I'm going forward step by step.
This is also the most important one, as Ma Yun said: Today is cruel, tomorrow is cruel, and the day after tomorrow is beautiful, but most people often die tomorrow. ? Like me, I lack persistence and perseverance. If I persist and work hard, I may have accumulated some funds.