According to different market research reports, the consumer groups in the earphone market are mainly concentrated in the vast number of high schools and universities.
You can choose several national key university towns for online and offline promotion, such as Guangzhou University Town, Shenzhen University Town, Fuzhou University Town and Wuhan University Town. ......
Let's take Guangzhou University Town as an example. At present, Guangzhou University Town covers more than a dozen universities, including Sun Yat-sen University, South China University of Technology, South China Normal University, Guangzhou University, Guangdong University of Foreign Studies, Guangzhou University of Chinese Medicine, Guangdong Pharmaceutical University, Guangdong University of Technology, Guangzhou Academy of Fine Arts and Xinghai Conservatory of Music. Through interviews and investigations in the past two days, in order to improve the popularity and brand appeal of earphone brands in the university town, the following are formulated.
1. Set up a temporary booth at the junction of China Normal University, Xinghai Conservatory of Music and Guangdong Institute of Foreign Studies to display boxed products, place Yi Labao, put trial products, put up posters at the school exit, and constantly promote products to past students. Temporary posters promote praise activities, praise headphones or company LOGO gifts.
Second, contact the student employment and entrepreneurship centers and student offices of major universities, enter universities in the form of recruiting offline salesmen, and publicize the company's products and related investment promotion policies in the form of job fairs. This way is more acceptable than simply promoting products to schools.
Third, contact the major high-speed student unions, youth league committees and societies to sponsor some activities for students, such as basketball games, music competitions, school New Year's Eve parties, Christmas parties and so on. , and provide our products for major events.
Fourth, build momentum in universities with the help of news media.
This is our earphone brand promotion plan for your reference.