Business plan of 2020 college student dessert shop 1000 words 1. business objectives
Business objectives
The first professional dessert shop, Xintian dessert shop, was established in xx College of xx University, and its business scope is Chinese and western desserts. The varieties include ice cream cake, ice cream, ice cream biscuit, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, China traditional snacks, etc.
Commercial purpose
Sweet, healthy and fashionable.
Second, the market and competition analysis
Market introduction
Xx College of xx University is a very young school, which was established just over 2 years ago. At present, there is a lack of a dessert shop that can be managed systematically in the school. The planned sweet dessert shop just fills such a gap.
Market competition analysis
Xx College of xx University is a young school. School facilities are improving, resources are scarce, students' consumption environment is even more worrying, and the food problem needs to be solved urgently. Our service tenet can overcome the above difficulties, meet the needs of target consumers and cut into this market quickly, and our business philosophy can hold up our sky. After analysis, we can open this market. Xintian specializes in desserts and insists on brand differentiation and humanized management. Establish and expand the popularity and reputation by infiltrating things quietly, so that consumers can know me, love me and buy me.
target customer
Some people mistakenly think that girls like sweets more than boys, but it is actually wrong. In fact, there is no gender difference in taste preference, and many boys also like desserts. In order to stay slim or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more rational. So sweetheart's target customers are all students.
Third, the characteristics of products and services.
Professional raw materials, rest assured.
Xintian has established cooperative relations with regional suppliers of well-known brands of raw materials such as drinking water and dairy products, and marked the ordering area and various promotional materials in Xintian Store. From the perspective of reliable raw material suppliers, give customers a feeling that food safety can be guaranteed.
Rich varieties, more choices
It is hard to please all. Sweetheart, try to adapt the taste of dessert to customers of all tastes. Many styles of desserts are available for all kinds of customers to choose from.
Comprehensive nutrition, healthier.
In addition to ordinary ice desserts, Xintian's business varieties want to start a business and go to the Youth Entrepreneurship Network to find projects, as well as medicated diet nourishing stews, herbal tea and turtle paste popular in some parts of the south. The price list lists the nourishing ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good cosmetic effect is especially suitable for girls who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also nourish the skin through food.
Standardized service and higher satisfaction
Xintian employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Dress in uniform clothes, operate and serve respectively. Practitioners require professional skills, unified use of Putonghua in service, establishment of strict service management norms and complaint return visit mechanism, and strict supervision and management.
Fourth, site selection analysis
Xintiandian is located on the first floor of the canteen of xx College of xx University, which can make full use of the tables and chairs in the canteen and accommodate more customers.
Verb (abbreviation of verb) personnel and management
Personnel issues
Every employee of Xintian must be professional, and everyone, including ordering cashier and store cleaning staff, must undergo strict training to ensure the standard operation during normal work. Managers should be equipped with 2 personnel managers and 2 enterprise managers, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing and production personnel should be equipped with 2 formulators and 6 processing operators, with college degree or above, excellent professional quality and good practical operation ability; There are a number of cashiers and shop cleaners, who are on duty after strict training. All employees must apply for a health certificate.
Management thought
The premise of excellent scientific management is to determine and implement correct and advanced management ideas. We will adopt the people-oriented management concept and attach importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate with all functional departments to realize the overall development of the restaurant and realize1+1> The effect of 2.
Management philosophy
(1) Respect the independent personality of catering personnel.
(2) The management level is low: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
(4) Create a collective atmosphere: it is necessary to let subordinates feel the strict discipline of the dessert shop, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
(5) Fair treatment, equal treatment, from each according to his ability, give full play to his talents.
Management team
Investment is the business of management talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of this dessert shop to join this dessert shop.
management system
Establish strict service management norms and complaint return visit mechanism, and strictly supervise and manage. Improve the employee code, assessment system and reward and punishment system.
2020 undergraduate candy store business plan 1000. Plan summary
With the development of economy, fierce competition is inevitable, and "fidgety" and "depressed" have become common words; At the same time, today's children lack opportunities for practice; In addition, the psychology of "seeking differences" occupies an indispensable position among the public, especially young students. Making a unique cake, candy and other foods has an unusual hands-on process, which has great potential among petty bourgeoisie, children and students! Therefore, in order to alleviate the pressure of fierce competition, give children a self-help condition and give young people a unique enjoyment, our "diy food chain store" came into being. Considering the shortage of funds for our college students, we decided to build an industry from small to large, start with a simple "diy cake shop", launch our own brand, gradually expand our own industry and form a one-stop diy food chain. Create a city typhoon shelter!
Second, the enterprise introduction
1, project name: diy cake shop -DIY food chain store
2. Project objective: to build a city typhoon shelter and lead the young fashion!
3. Project declaration: My cake, my youth!
4. Store name:
I cake-DIY baking
Note: I-I, my cake-my cake is diy cake, made by myself, unique in the world!
I am homophonic with "love", that is, I like cakes and our cake shop! .
5. Store theme song:
Tiantian-Jay Chou
Main lyrics: I savor what you said about loving me.
It will be played in the store for a certain time every day.
6, propaganda slogan:
My cake, my baby!
Note: youth has two meanings. On the one hand, it is the embodiment of our positioning for young people. On the other hand, Young is homophonic with "sample", that is, diy makes its own cakes and has its own look!
Third, the business objectives
1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is gradual.
Now it has developed into a cake chain company with strong economic strength and a certain market share, and has made a breakthrough among many cake brands and become a well-known brand in the cake market.
2. Store address:
Choose a place near the school, near the young people's gathering area and with convenient transportation. Because the main target of this project is young people, everyone will follow the principle of simplicity first, and because its students are constantly updated, the school can ensure the durability of its students, so it chooses a lot near the school.
Fourth, market analysis.
1. source: our target customers are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors: According to the survey results, there are many brand cake shops in China, and there are many chain cake shops in Huai 'an alone, such as 85℃, Wanqian, Bread Newspeak and so on. So there is a lot of competition.
Verb (abbreviation for verb) business plan
1. Go to several cake shops around to "inquire about information" and find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.
2. After the increase in the opening price, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.
It is understood that there is a group of consumption rates that are found like this: "Customers never have the cheapest price." You can lower a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. "From this, I realized a certain competitive strategy in the product market:" Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract and retain customers. "
The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.
Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.
6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.
7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.
8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.
9. Put some publicity materials and magazines on the table, which are knowledge and stories about cakes and drinks. On the one hand, you can mention them.
Enhance taste, set off the atmosphere and increase consumers' goodwill towards the brand.
10. No matter from the storefront decoration, the image of the clerk, or the cake making, it is necessary to give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold.
1 1. The food industry has special job skills requirements: employees must hold "health certificates". 12, store layout:
Styles adopt diversified layouts, such as fairy tale version, European version, jungle version and warm version, which are independent of each other and have different themes and styles to meet different people's preferences. (itself is a diy shop, let it be "independent" to the end! Everyone has his own unique artistic conception. )
There are reference pictures for making cakes all around, which are very big and easy to see, so it is convenient for everyone to make cakes.
Foreground prediction of intransitive verbs
First of all, everyone's attitude towards diy is still very friendly. The data shows that more than 80% people choose to come, especially the younger generation, hoping to have their own unique things. Therefore, if we grasp people's psychology, there will be good results.
Secondly, girls like cakes more than boys. And most of those who can't choose are boys, but they will also choose to come with their girlfriends, so as long as we can satisfy girls, why worry about not having students?
Third, we are college students. Coming out of the campus, we know exactly what students want and what they don't want. Good spiritual communication with customers is the key to success. Therefore, this will inevitably become our good resource!
Fourthly, through our own budget and successful cases, the cost of opening a diy cake shop is less than 654.38+10,000 yuan, which is very feasible for us college students who have no financial resources and the risk is very low.
Fifth, we visited many diy businesses, and everyone generally used the word "unlimited prospects" to describe it, which is enough to see the development potential of this industry.
At the same time, many risks have been found, but solutions have also been found.
First of all, making your own cake is really a time-consuming and laborious thing. Many people will not patronize because they have no time for a long time. So we improved the technology, added an elegant and comfortable atmosphere, and temporarily calmed everyone's restless hearts.
Secondly, cake itself is synonymous with luxury, so many people choose to come only once. So we need constantly updated students, so we built the store near the school, and new students come every year, which means new customers come to our diy cake shop every year! Business has been going on!
To sum up, it is not difficult to see that the scene of diy cake shop is still very impressive. As long as we have ideas and information, we will be able to achieve it!
Business content:
1. When the customer tells the shop assistant that he wants to make cakes, biscuits, tiramisu or chocolate, the shop assistant will help him prepare the necessary raw materials, such as corn flour, low refined flour, sugar, salad oil, tartar powder and so on. , and measure the right amount of water. Customers only need to stir, bake and shape to get the cake they want.
2. We also provide finished cakes and chocolate cakes for breakfast and dinner.
3. We implement the membership card system, that is, every consumer can get a beautiful membership card by spending three times in our store or recommending a good friend to our store in one year, and can enjoy a 10% discount on the whole audience with this membership card.
4. All members of our store who come to our store for shopping on the birthday will get a special birthday gift to surprise your birthday! Non-member customers can get a birthday card and a gift when they come to our store on their birthday.
5. We provide free photo service, and take photos for customers who make cakes for free, leaving unforgettable moments. If customers need it, we can send them electronic photos.
6. There is a message board in the shop. Anything you want to say to your friends and family, or your comments on us, can be written on it. We provide exquisite cardboard for free to warm you, me and him!
Seven. Financial estimation
Start-up assets: about 95,000 yuan.
Equipment investment:
1. The rent is 5000 yuan.
2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes).
3. About 65,438+0, 500 yuan put into shelves and sold watches.
Within 4.500 yuan, employees (2 people) should wear the same clothes.
5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.
Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.
Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.
Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan.
Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.
Eight. risk management
In the market survey, we found many risks, but we also found solutions.
First of all, making your own cake is really a time-consuming and laborious thing. Many people will not patronize because they have no time for a long time. So we improved the technology, added an elegant and comfortable atmosphere, and temporarily calmed everyone's restless hearts.
Secondly, cake itself is synonymous with luxury, so many people choose to come only once. So we need constantly updated students, so we built the store near the school, and new students come every year, which means new customers come to our diy cake shop every year! Business has been going on!
Moreover, there are our competitors in the market. We must always update our products, always start businesses and always advertise.
Business plan of 2020 college student dessert shop 1000 words. Business objectives
Business objective: to establish the first professional dessert shop-xx dessert shop in xx College of XX Normal University, and its business scope is Chinese and Western desserts. The varieties include ice cream cake, ice cream, ice cream biscuit, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, China traditional snacks, etc.
Business tenet: sweet, healthy and fashionable.
Second, the market and competition analysis
Market introduction: xx College of xx Normal University is a very young school, which was established just over 2 years ago. At present, there is a lack of a dessert shop that can be managed systematically in the school. The xx dessert shop proposed in this scheme just fills such a gap.
Market competition analysis: xx College of xx Normal University is a young school. School facilities are improving, resources are scarce, students' consumption environment is even more worrying, and the food problem needs to be solved urgently. Our service tenet can overcome the above difficulties, meet the needs of target consumers and cut into this market quickly, and our business philosophy can hold up our sky. After analysis, we can open this market. Xx specializes in desserts and insists on brand differentiation and humanized management. Establish and expand the popularity and reputation by infiltrating things quietly, so that consumers can know me, love me and buy me.
Target customers: Some people mistakenly think that girls like sweets more than boys, but it is actually wrong. In fact, there is no gender difference in taste preference, and many boys also like desserts. In order to stay slim or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more rational. So the target customers of xx are all students.
Third, the characteristics of products and services.
Professional raw materials, don't worry: xx has established cooperative relations with regional suppliers of well-known brands of raw materials such as drinking water and dairy products, and marked the ordering area and various promotional materials in xx store. From the perspective of reliable raw material suppliers, give customers a feeling that food safety can be guaranteed.
Variety and choice: it is difficult to adjust. Xx should try to adapt the taste of dessert to customers of all tastes. Many styles of desserts are available for all kinds of customers to choose from.
Comprehensive nutrition, healthier: xx business varieties, in addition to ordinary ice desserts, want to start a business and go to the college students' entrepreneurship network to find projects, as well as medicated diet nourishing stews, herbal tea and turtle ling cream, which are more popular in some parts of the south. The price list lists the nourishing ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good cosmetic effect is especially suitable for girls who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also nourish the skin through food.
Standardized service and higher satisfaction: xx employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Dress in uniform clothes, operate and serve respectively. Practitioners require professional skills, unified use of Putonghua in service, establishment of strict service management norms and complaint return visit mechanism, and strict supervision and management.
Fourth, site selection analysis
Shop xx is located on the east side of the first floor of the canteen of xx College of xx Normal University, which can make full use of the tables and chairs in the canteen and accommodate more customers.
Verb (abbreviation of verb) personnel and management
Personnel: every employee of xx must be professional, and everyone, including the cashier for ordering food and the store cleaning staff, must undergo strict training to ensure the standard operation during normal work. Managers should be equipped with 2 personnel managers and 2 enterprise managers, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing and production personnel should be equipped with 2 formulators and 6 processing operators, with college degree or above, excellent professional quality and good practical operation ability; There are a number of cashiers and shop cleaners, who are on duty after strict training. All employees must apply for a health certificate.
Management thought: The premise of excellent scientific management is to determine and implement correct and advanced management thought. We will adopt the people-oriented management concept and attach importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate with all functional departments to realize the overall development of the restaurant and realize1+1> The effect of 2.
Management philosophy
(1) Respect the independent personality of catering personnel.
(2) The management level is low: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
(4) Create a collective atmosphere: it is necessary to let subordinates feel the strict discipline of the dessert shop, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
(5) Fair treatment, equal treatment, from each according to his ability, give full play to his talents.
Management Team: Investment is the business of management talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of this dessert shop to join this dessert shop.
Management system: establish strict service management norms and complaint return visit mechanism, and strictly supervise and manage. Improve the employee code, assessment system and reward and punishment system.
Intransitive Verb Corporate Image
Media advertising: TV advertising or print media is considered as the most feasible publicity channel. Investigation shows that high-quality desserts can establish a good brand image through exquisite TV advertisements or print media. In addition, when new students start school, they will distribute leaflets, set up publicity and receive consultation.
Image endorsement: make a lovely xx mascot, take cartoon shape as image endorsement, and reflect the sweet, healthy and fashionable corporate purpose from cartoon shape.
Store layout: xx store should be clean and bright with bright windows. Infiltrate a sweet, healthy and fashionable corporate culture. According to different dessert varieties, use various special dishes. The dishes are elegant and exquisite, which makes customers feel comfortable looking at the tableware.
Seven, promotion decision
Gourmet manual: make a healthy and fashionable food manual for xx. This paper introduces the famous snacks, the latest gourmet desserts and the latest medicated diet formula for health care and beauty in China. This manual is revised once a year and put in the shop for customers to read.
Festive activities: Organize outdoor theme activities on campus or outside the store on New Year's Day, Dragon Boat Festival, Mid-Autumn Festival, Christmas, Valentine's Day and other festivals in the west, aiming at enhancing consumers' impression of xx products. Participants will be rewarded by distributing loose-leaf advertisements for express delivery, answering questions about product knowledge and organizing small-scale performances. Prizes include small gifts printed with xx cartoon patterns, coupons and coupons for the latest products, and each activity costs about 1000 ~ 2000 yuan.
Wishing tree: there are two wishing trees in the store, and you can get a wishing card for consumption. You can hang a written wish card on the wishing tree. On the first Sunday of every month, the clerk will collect wish cards, and pick out the wishes that can't cost 300 yuan in the process of realization through lottery to help customers realize them.
There are always various small gifts in the store, such as xx cartoon balloons, cards and so on. Customers who spend all of 60 yuan at one time can get a cartoon card, and when they have three, they can get a 6-inch ice cream cake. Customers can also purchase discount cards. For each 9 yuan, the cardholder can permanently enjoy buying any goods in the store except new products and special prices. 20% discount The quality and flexible promotion methods of Shangcheng have won a stable customer base.
Eight. Financial demand and application
Opening cost
Tables and chairs, bowls and spoons, kitchen utensils, disinfection cabinets and other equipment.
Prepaid store rent and decoration
raw material
The above projects will be submitted to professionals for budget evaluation.
Nine. The development of xx
Based on the strength of the enterprise and the market of xx College of xx Normal University, xx looked at the markets of five universities in xx. , and gradually develop to chain stores. Specifically divided into the following three steps:
1. Based on the market of xx College of xx Normal University, it occupies a certain share.
Fill the gap in the market of xx College of xx Normal University, and make the enterprise professional, standardized and develop steadily.
2. Occupy the market of xx College of xx Normal University and establish a chain mechanism.
When the corporate image is accepted and loved, we will open chain stores in five universities in xx according to the demand. Learn management experience in practical operation.
3. Go to xx market and join the action.
In the xx market, it can be well controlled and run normally. It has certain working capital and regional popularity, and has certain market operation system theory and operation experience. After applying for independent intellectual property rights of products, we will expand the chain stores in xx and open franchise operations.
Yili normal university changed its name to yili normal university.
20 18 12. With the approval of the Ministry of Educati