This paper systematically expounds the basic theories and methods needed by college students to start their own businesses, as well as the principles and skills of successful entrepreneurship, and strives to comprehensively and accurately implement and embody a series of laws, regulations, principles and policies on college graduates' entrepreneurship in China, and introduce the new contents and practices of college students' entrepreneurship guidance.
The book consists of seven chapters, including the selection of entrepreneurial projects, marketing and strategy, being a good manager, customer management and service, basic knowledge of financial management, basic literacy of entrepreneurs, process of enterprise establishment and matters needing attention.
Extended data:
"It is more appropriate for college students to do entrepreneurship education in schools and colleges, but the curriculum and teacher employment should be organized by the school and implemented by off-campus teachers, which requires relevant experience. Entrepreneurship education is not knowledge training, but relying on the training of teaching materials will inevitably have a good effect. " Wang Boqing said.
Entrepreneurship is much like learning to swim, and you need to learn from practice. Therefore, colleges and universities must open their doors to entrepreneurship education and develop a special team of off-campus teachers. You can invite experienced winners or losers to talk about the process of starting a business. Success is as important as failure, which can help college graduates who have not started their business to avoid and predict the potential "reefs" on the road to entrepreneurship.
Wang Boqing, who is the entrepreneurial tutor of the Expert Steering Committee for Returned Overseas Students, told reporters that the entrepreneurial tutors he contacted generally believed that schools must carry out entrepreneurship education, but we should not expect students to start businesses as soon as they graduate, nor should we artificially increase the proportion of starting businesses as soon as they graduate.
Industry experts suggest that the evaluation of the effect of entrepreneurship education should be changed, from focusing on the proportion of entrepreneurship after graduation to tracking the proportion of entrepreneurship after graduation.
Based on years of experience, Wang Boqing found that starting a business requires not only impulsiveness, but also suitable projects. Therefore, fresh graduates may be enthusiastic about starting a business, but if you don't meet a suitable project at that time, don't rush to start a business. You can find a suitable entrepreneurial project while working.
People's Network-Entrepreneurship education for college students must be open to running schools, not on paper.