Project director Qing Xu.
At the seminar, Huang Hongyan, director of Hunan Satellite TV Program Production Center, and Qing Xu, general director of the program, gave a detailed explanation on the theme, production experience and the meaning output behind the program. Experts and teachers such as Leng Song, Li Song, Shi Longqi and Zhou Kui also expounded their views on this. Everyone agrees that the second season of Come to the Scene is innovative again. As an original program, it boosted the development of TV industry, and made China's literary market glow with more vitality and be established.
"Sound to" won high reputation and high ratings. Director Qing Xu: Innovation and upgrading to ensure the quality of the program.
Since the first season of 20 18, the sound is coming has continuously caused vibration in the industry. Since the second season, it has been broadcast in prime time every Friday night, with a total of eleven programs. Since the launch of the second season, the program has gained high reputation and ratings, and high-end media such as People's Daily and Guangming Daily have praised it and output effective opinions for the program. The program ratings ranked first for eleven consecutive issues, winning the recognition and love of countless viewers. In the second season of Sound, the code was upgraded. Zhang Guoli, Wang Gang, Zhang Tie-Lin and other powerful actors from the "Iron Triangle" were invited to serve as the "Voice Guidance Group", and CCTV hosts Zhao Zhongxiang, Ni Ping and Dong Qing were invited to join us, as well as the new generation of actors Shawn Dou, Qin Hao and Wan Qian to challenge themselves and show their voice charm. In addition, naked-eye 3D technology was added to the program and invited. The diversity of guests makes the program more interesting, and the richness of content also makes the program more in depth.
neighbouring sounds
From the "clean flow" to the "tidal surge" in the sound field, the sound around it is an intensive cultivation.
If the first season of "Sound Come" is a "clean stream" in variety shows, then the second season is already a "trend". 20 18, "coming to the sound" knocked on the door of sound art in the hearts of the public. 20 19, the program went deep into the vertical field of ethnic minorities, actively explored the diversity of sounds, made sound art widely known, and made the sound industry develop healthily. Huang Hongyan, director of Hunan Satellite TV Program Production Center, believes that it is important for original variety shows to have their own souls. At the Cannes Spring TV Festival held in early April, Hunan Satellite TV successfully signed an authorization cooperation with the famous American production company Vainglorious for the original mode of "Voice Into People's Heart". In addition, since last year, Hunan Satellite TV has successively reached the international cooperation of "Coming to the Sound" and "Shake, Smile, Bridge and Bridge", and Hunan Satellite TV took the lead in embarking on the "trilogy" of the original mode of "going out". The original variety show, represented by Hunan Satellite TV's Come to the Scene, has transformed the variety industry in China from a "buyer" to a "seller". The program digs deep into the "oasis" of minority areas, moves from "clean stream" to "trend", and completes the seamless connection between "China model" and "international aesthetics".
Sound art itself is an art with a certain threshold. For the general public, it may always be an "unattainable" topic, and the broadcast of "Sound in the Environment" broke the doubts of the audience and made the dubbing of film and television works a very enjoyable and interesting thing. During the broadcast of the program, many netizens chose their own film and television works and dubbed them. Weibo, the official of the program, also flipped the cards and interacted, which led netizens to start a "music show" together. It can be seen that dubbing is no longer the patent of professionals, but also won the love of the general public. As Shi Longqi, former director of the Performance Department of Beijing Film Academy, said, "The moment you saw the creative process, that was the most attractive place." "Voice" presents the freshest and brightest things to the audience, puts the niche industry in front of the stage, and enhances the public's aesthetic cognition in the field of dubbing.
Of course, the high reputation and ratings of the program are not only because it has achieved the popularity of minority industries, but more importantly, it has achieved high standards and strict requirements for the art of "sound". The seriousness of the program in the vertical field of dubbing is obvious to all. There are extremely professional dubbing actors, excellent actors with strong strength and newcomers who dare to challenge. They speak with their works and conquer the audience with their voices. As the famous voice actor Ji Guanlin said, the phenomenon of "Miss Digital" is rare in the industry. After the program "Come to the Scene" was broadcast, it effectively changed the impetuous atmosphere in the entertainment circle and promoted the high standards and requirements for the profession in the circle. Zhou Kui, an associate professor at China Communication University, also analyzed the reasons why "Sound Come" became an original boutique variety from two dimensions: sound and variety. "The sound art that has been neglected for a long time but can awaken emotional memory is combined with a brand-new variety form. This perfect combination, coupled with the intensive cultivation in the field of sound and the application of new scientific and technological means, makes the program present a brand-new spiritual landscape for the audience and arouse the emotional memory of the public. "
neighbouring sounds
The cultural output of original programs and the "going out" of "sound around" realize cultural self-confidence.
Whether it is the high-quality innovation of the program itself or the efforts in the vertical field, as an original variety show, Sound Around has a deeper mission and original intention of production. Leng Song, Secretary-General of the World Media Research Center of the Institute of Journalism and Communication of China Academy of Social Sciences, used four "faults" to interpret "sound is close to its surroundings"-resources break the power, people break the circle, innovation breaks the wall, and communication breaks the wall. In the constant "breaking", the program was "established" and China went out originally. Previously, Story Lab purchased international distribution rights and launched sales in the international market of content development and distribution in Cannes. This means that "Come to the Scene" has truly realized the cultural output, let China's local variety show go abroad, and realized cultural self-confidence. All along, the domestic variety forms are mainly based on talent display and ability competition in song and dance. And "Sound in Its Realm" introduces foreign variety forms well, and expands the competition of professional ability to dubbing and voice expression. At the same time, a brand-new original boutique variety show was born in our own cultural background. As Zhou Kui said, the surrounding sounds are ostensibly the display of sound landscape, but actually express people's feelings in different times. This is the perfect combination of China's unique traditional cultural core and variety innovation.
From the first season to the second season, Voice in the Environment has always insisted on innovation and independent research and development capabilities. After the program was broadcast, it was well received by many parties, and the program mode made a good start for China's original power to go abroad. The People's Daily commented on "Here comes the sound": "The upgrading of cultural supply will not happen overnight, and it needs continuous efforts. The progress made is gratifying, but we can't stop. " There is still a lot of room for "Sound to Come" in the future, which requires the TV Xiang Army to constantly break through and explore on the road of original minority products, adhere to the "original" position to upgrade the quality, further enhance cultural self-confidence and sustained cultural output, and let the influence of China's original variety shows go global.