The "rich second generation" training is known as a luxury school, and it is these "rich second generation" who signed up for the advanced seminar on the inheritance and governance of private enterprises in Tsinghua University. One year, three days of classes every two months, the price is 19800 yuan. According to Wang Xinhong, who is in charge of enrollment, this class has enrolled four or five students. "Each student is controlled within 50 people, usually around 30 people." It is understood that this training course is sponsored by Tsinghua University Yangtze River Delta Research Institute. In the past, almost all the students came from family businesses in the southeast coast.

Liang (pseudonym) comes from Zhengzhou, Henan Province, and is the owner of a real estate enterprise. Two years ago, he attended the president's study class held in Tsinghua University, and now he sends several employees of the company here to study.

In fact, many entrepreneurs like Liang like taking classes, which is one of the reasons why this kind of training is so popular. "China people like learning (attending classes) very much, but they don't like thinking." Professor Wu Changqi from Guanghua School of Management, Peking University said.

Lily li, general manager of Zhilian Kaiyuan, said, 2, "But like the' rich second generation' training, the teaching objectives are not clear, and the students do not pay much attention to the results. They want circles and opportunities. There is no standard for this luxury training. "

Similar to this kind of "rich second generation" training, many often charge sky-high fees, ranging from 20,000 yuan to 30,000 yuan. There is an extra charge for organizing overseas study tours, and you have no money to enter. The person in charge of enrollment often depends on whether the parents have the strength and the scale of the enterprise.

In the courses offered by these training institutions, the traditional culture of China is one of the key points without exception. But experts are skeptical about such courses. "How to combine the management culture of China with the actual situation of enterprises is now being studied by some scholars, and the effect is not obvious. If it is only for the self-cultivation of entrepreneurs, it is understandable, but it is a bit far-fetched to cultivate enterprise management talents. " Bi Bo said.

Another focus of the training is the high-end personal life of entrepreneurs, such as wine tasting, golf, cigar smoking, etc., but there is very little real content related to enterprise management and operation.

"Many mba presidential classes are more meaningful than the courses themselves, but such courses often have standard curriculum design outlines, discussions and exercises. 7. Students will also benefit. This kind of training is highly reproducible when transplanted to the' rich second generation' training, but the lack of standards in the course content itself is a common drawback at present. " Bi Bo said.