I. Opportunities \r\n (1) At present, with the rapid development of China's reform and opening up and market economy, especially after China's accession to the WTO, the employment of college graduates is facing unprecedented opportunities. In the final analysis, the competition of comprehensive national strength in the future is the competition of talents. According to analysis, in the next few years, if we want to catch up with developed countries in science and technology and economic development, we must have a large number of senior talents in economy, management and foreign languages. Especially after China's entry into WTO, the demand for talents is more urgent. In order to act in accordance with WTO rules and protect its legitimate rights and interests in international economic and trade activities, China needs a large number of people who know WTO rules to guide and assist the government and enterprises. According to statistics, China's accession to the WTO will increase120,000 jobs. Therefore, with the rapid development of science and technology and economy in China and the deepening of political, economic and cultural ties with other countries in the world, the employment of college graduates is facing unprecedented opportunities. In addition, the state implements the employment system of college students' self-employment and two-way choice, and various policies formulated by various localities to attract talents also provide good conditions for college students to find suitable jobs. First of all, we should update our concepts and establish our own entrepreneurial ideas. For college students who are unemployed as soon as they graduate, if they want to change their fate and make a difference, we must update our outdated employment concept. This is the first premise of starting a business, and the way of thinking determines the way out. Secondly, we must find the right position, not blindly start a business, and we must not go with the flow. Some industries, you can't work hard. This is not a matter of luck, but the whole macro situation and industrial structure. Therefore, college students must choose the appropriate starting point according to their own conditions. \r\n (2) In the field of high-tech, college students who are at the forefront of high-tech have the advantage of being close to the water, and the success of college students' entrepreneurial enterprises such as Netease and Tencent is due to the technological advantages of entrepreneurs. However, not all college students are suitable for starting businesses in high-tech fields. Generally speaking, only college students with profound technical skills and outstanding academic achievements have the hope of success. College students who are interested in starting a business in this field can actively participate in various entrepreneurial competitions and get opportunities to stand out in order to attract venture capital. \r\n (3) In the field of intellectual services, the cost of starting a business in the field of intellectual services is relatively low. You can start a business with a desk and a phone, such as tutoring, tutoring agency, design studio, translation office, etc. But intelligence and creativity are essential capital. \r\n (4) In the same business field, the success rate of individual entrepreneurship is less than 20%, while the success rate of joining a chain store is as high as 80%. For college students with limited entrepreneurial resources, with the help of the brand, technology, marketing and equipment advantages of franchise chains, they can start businesses with less investment and lower threshold. \r\nII。 Challenge \ r \ n (1) Lack of funds is still the main bottleneck restricting college students' entrepreneurship. Although the state has introduced a number of support policies for college students' entrepreneurship, such as tax reduction and exemption, micro-loans and free training, it is not perfect on the whole. College students who want to start a business often can't find relevant policies, or it is difficult to meet preferential conditions. The investment of governments at all levels is limited, so it is difficult to meet the needs of college students' entrepreneurship in a short time. \r\n (2) Lack of entrepreneurial knowledge and experience has also become a big threshold for college students to start their own businesses. Most college students often join the entrepreneurial army with empty enthusiasm, self-orientation, lack of market judgment and processing ability, and low vision, which make them quit the entrepreneurial team in the fierce market competition and have not had time to realize their beautiful dreams in the early stage of entrepreneurship. \r\n (3)。 On the one hand, the policies, principles and measures promulgated by the state are very beneficial and helpful to self-employment and employment, on the other hand, they are facing a severe employment situation, the economic trend is not optimistic and the development is not stable enough.