1. Multimedia category: including campus BBS forum, campus LED screen video advertisement, elevator electronic photo frame, campus broadcast, etc. Among them, the effect of interactive publishing information between campus BBS forum and contemporary college students is the simplest, and the best effect is usually to publish information advertisements in the form of banners or tops.
2. Campus framework category: including poster publicity column, sports venue publicity framework, canteen wall framework, dormitory road framework publicity, etc. Usually, poster bulletin board is the most commonly used campus publicity media, which has the characteristics of wide information release and centralized information. The publicity framework of sports venues generally carries information about some fast-moving products, such as sports drinks and other products, which is one of the campus media that businesses like to choose.
3. Leaflets: Campus media similar to leaflets are often called DM forms or leaflet pages. This kind of campus media must be used with caution, because improper use will bring negative effects such as environmental pollution and audience boredom. We usually recommend complimentary promotion methods, or make leaflets into special-shaped articles with certain aesthetic or practical value for publicity. Due to the low cost, public welfare publicity has been widely used in recent years, and there are usually leaflets on safety precautions, knowledge popularization and fire prevention and theft prevention.
4. Posting campus media: This category includes campus posters, floor stickers and desk stickers. Campus posters have strong visual impact and are basically suitable for the promotion of all products; Stickers usually appear in an activity and are usually used for guidance, navigation, publicity and so on. The most common place where stickers appear is the dining table in the school cafeteria, and the information is often publicized for a long time.
5. Lightbox advertising: Because of its strong commercial nature, this kind of advertising rarely appears on campus, and usually appears in cafes, canteens, restaurants and other places on campus. The risk of being controlled by the campus is quite high.
6. Environmental protection facilities: usually sponsored by a company, in the form of classified trash cans, recycling bins, artificial bird's nests, etc. Pay attention to environmental protection and print corporate LOGO on products, subconsciously publicize corporate ideas, low-carbon environmental protection, animal protection and other forms of public welfare sponsorship, and at the same time establish a good reputation among students.