199 1- 1994 worked in the public relations department of Beijing Sida Group and Sida Advertising Company, and participated in planning and organizing many large-scale activities, including the first China College Students' Practical Science and Technology Invention Grand Prix (in cooperation with the Central Committee of the Communist Youth League and the National Federation of Students), China International Science and Peace Week, China Women's Football Classic (now women are ahead) and the first Arctic expedition.
1994- 1996, as the general manager of Lucun Consulting.
1996 founded Blue Cursor, and served as the general manager of Blue Cursor during 1996- 1999, providing marketing and public relations services for national leading IT enterprises such as Lenovo, Founder, Great Wall and Shida, and internationally renowned IT manufacturers such as IBM, Intel, Cisco, HP, Compaq and APC.
1999-200 1 served as CEO and chief operating officer of Yabao Auction Network. China Internet business application strategic alliance planning organization, including dozens of well-known Internet companies and institutions such as Sina, Netease and Sohu. Leading Yabao to gain national brand awareness in a relatively short period of time and become the most famous professional auction website in China at that time.
In 2002, Zhao Wenquan returned to Blue Cursor as Chairman and CEO. In 20 10, Zhao Wenquan and the management team * * * led Blue Cursor to be listed on China Growth Enterprise Market, becoming the first local professional public relations service company.
On April 25th, 20 13, under the leadership of Zhao Wenquan, the founder and CEO, Blue Cursor, the first public relations company in China, staged the drama of "snake swallowing elephant": it announced that it would acquire 9.8% of the shares of global public relations giant Huntsworth/kloc-0 and become its largest shareholder for about RMB 350 million. 199 1, graduated from Peking University, Zhao Wenquan, majoring in political science. How did studying politics enter the public relations industry? Zhao Wenquan said, "it is accidental."
After graduation, Zhao Wenquan was assigned to Wangfujing Department Store. After entering, I will train at the grassroots level for one month. "After selling shoes for 4 months, I don't have to think about anything, I have no pressure, I am very happy, and I have never thought about leaving." However, after graduation, there was no place to live for the time being, so Zhao Wenquan lived in a small bungalow with his classmate Sun Taoran at school.
"Tao Ran works in Star Advertising Company and comes back to chat with me every night. He is busy, tired and short of people. He invited me to go. " It was difficult to invite friends, so I went to talk to Starr's advertising director 10 minutes. "The next day, I went to the department store to ask for a transfer. The leader said no, I said I resigned. Then I won't go to work. " Zhao Wenquan said with a smile: "When I left, I really didn't have any concerns. It was called going to sea at that time. I didn't think so much. It doesn't matter. I just left, and I didn't think about accounts and files. " I have worked in Star Advertising for more than two years, and worked as a secretary to the general manager and a department head. 1994, something unexpected happened again. One day, Zhao Wenquan met He Wen, the head of Xintiandi, a famous software company in Zhongguancun at that time, and He Wen was his brother. The two men soon chatted together. Later, he was sent to an advertising company in Xintiandi to impress him. Impression advertising was a subway advertising agency at that time, which was once very prosperous. Unexpectedly, after Zhao Wenquan passed, He Wen was separated from his partner, and impression advertising did not belong to Xintiandi.
He Wen said to Zhao Wenquan, "I also have a company called Lucun. Go ahead. " Lucun is one of the earliest public relations companies in China. At that time, the general manager was Huang Yong, who wanted to leave to start the West Bank. In fact, Huang Yong was the only one in Lu Cun at that time, and his only customer was also given to Huang Yong. Then the reality is that Lu Cun has nothing but a business license. He Wen gave Zhao Wenquan a start-up capital of 50,000 yuan, and he worked alone in Lucun. Zhao Wenquan worked as general manager in Lucun for two years, leading the company from nothing to hundreds of thousands of net profits every year, and also had big customers like Apple Computer. Lu Cun became the pioneer of local public relations companies in China, and Zhao Wenquan really entered the public relations industry from Lu Cun. By the middle of 1996, at the call of Sun Taoran, the above five people got together and "conspired" to start a business. In August, the blue cursor was established. "At that time, everyone had their own careers. Because I have some public relations experience, they entrusted me to manage the company in the front line. " In this way, Zhao Wenquan started the career of Blue Cursor.
By July 1999, Zhao Wenquan had led the company to achieve the three-year goal agreed by the shareholders when it was founded. Not only that, in the past three years, he has also brought out a number of well-known figures in the industry, such as Liu, executive deputy director of the working Committee of public relations company and general manager of time and space viewpoint, who was elected as TOP Company for several years in a row, and the first customer director of Blue Label; Today, Zhao Yun and Li Lindou, vice presidents of Blue Label, entered the Blue Label at that time. 1In July, 999, Zhao Wenquan left Blue Label and became the chief operating officer of Yabao.
This trick is difficult for anyone to understand. First of all, the company's performance has grown rapidly-eliminating the ability problem; Secondly, among the five shareholders, he is the only one in the company-excluding "political" issues. So, why did he leave the company he founded with good development momentum?
"This industry is really hard. I feel a little tired after five years of public relations. Moreover, the company has a good momentum and is relatively stable, so I am relieved. " Zhao Wenquan said, "Actually, I mentioned it to the board of directors at the end of 1998. So I started looking for someone. Fortunately, we soon found Gao Peng. "
At that time, I was interested in the Internet and education industries, and later I went to work on the Internet. From 1999 to 10, he became the chief operating officer of Yabao, responsible for the overall company operation of Yabao. Four months after going to Yabao, Wu Tie came out of the federal software and went to Yabao to be the CEO, and they began to cooperate to be Yabao again. On the last day of 2000, Zhao Wenquan left Yabao. However, after leaving Yabao, he did not reply to the blue cursor, nor did he use this time to plan anything important, but chose to rest. "In 200 1 and 2002, I basically rested, read books, played ball games, chatted, learned foreign languages, made friends and walked around." Zhao Wenquan thought for a moment and said, "It's really no big deal. I occasionally do some consulting work for my friends. "
In the golden age of life, playing for two years is another puzzling thing.
"Actually nothing, related to my personality. Many things can't be separated from me. I don't have to do anything. I have no ambition. " Speaking of this, Zhao Wenquan smiled shyly: "In fact, those two years were very happy, carefree and unrestrained. It's really great. I miss it very much. " An accident made Zhao Wenquan enter the blue cursor again. In the second half of 2002, there were some problems in the cooperation with a big customer. At the request of the board of directors, he returned to Blue Label to take charge of this matter. "At that time, I was an account manager and led the team to take charge of this project." Zhao Wenquan said that the cooperative relationship between Lanbiao and this big customer has been slowly sorted out and has returned to stability. There is no turning back, and the board of directors will not let Zhao Wenquan remain idle. "Everyone thinks that the public relations industry is developing rapidly and there are many opportunities. The blue cursor should seize this opportunity, and front-line management needs stronger strength. " Zhao Wenquan said, "I know, it's no fun to be idle again."