College students are a group of energetic young people, who are in the flower season of their lives. We absorb the fragrance of knowledge in the beautiful university campus and arm ourselves to a new battlefield with knowledge. We have all experienced embarrassment in communication, such as improper dress, rude behavior and inability to speak. Although things are small, they will often dampen our self-confidence, affect our image, or make us miss our jobs in the competition for job. If college students master public relations etiquette and image building, they will have a key to success in life ... so we should re-examine ourselves, change ourselves from every detail every day, shape our good public relations image, and master the modern life skills of public relations etiquette.

Take myself as an example, I belong to the slow-heating type. As long as I meet the opposite person, I will be a talkative person and willing to share with others. However, I feel that I am still not confident enough in social activities, cautious in words and deeds, and lack a sense of naturalness. Sometimes we rack our brains to find common topics, but we still lack skills in expression and communication. I often say what I think, sometimes it hurts my friends around me. Although it was unintentional, it also brought unnecessary trouble. In the course of social etiquette, through the teacher's explanation, I have mastered many indispensable etiquette habits in daily life, which will bring great convenience to my future life and work. On the university campus, you can improve your public relations quality through some ability exercises. For example, you have certain organizational management ability, learn to coordinate all kinds of public relations, collect information, formulate public relations plans and programs, organize and implement all kinds of public relations activities and large-scale special events, and communicate effectively. You should also respond flexibly and calmly according to the actual situation and solve problems effectively, which is the requirement of adaptability. Moreover, you can establish good relations with the public through communication, write and speak, and use the language well. I will consciously cultivate in peacetime, seek appropriate opportunities to exercise myself, and strive to improve these abilities. In the future social work, I will deal with all kinds of people and often have to face all kinds of problems, contradictions and difficulties. Therefore, good psychological quality is essential. Good psychological endurance, strong will, mature way of thinking, open personality, extensive hobbies and good temperament are the basic contents of good public relations psychology, and they are all items that we need to strengthen and exercise. In a word, as contemporary college students, to create a good public relations image, we should not only cultivate good public relations quality, but also really study more and have less leisure and entertainment in actual study and life. Think more and talk less; Communicate more and complain less. Learning and knowledge will bring people wisdom, make people have a distinctive temperament, and at the same time help to improve personal taste and lay a good foundation for future development.

In daily life and work, etiquette can regulate interpersonal relationship, and etiquette is the regulator of harmonious development of interpersonal relationship. People act according to etiquette norms in communication, which helps to strengthen mutual respect, establish friendly and cooperative relations, and alleviate and avoid unnecessary contradictions and conflicts. Only when people are respected, polite, recognized and helped will they be attracted and form friendly relations. On the contrary, they will have hostility, resistance, disgust and even disgust.

Combining with myself, I think that as a college student, in daily study and life, we should consciously cultivate and shape our image through the following ways, and also serve as an important competitive weight in our future employment and job search.

Strengthen the cultivation and exercise of inner image. First of all, we should cultivate social responsibility and social morality, which is the basis for college students to shape a good image. Secondly, we should pay attention to the accumulation of knowledge. In addition to learning professional courses well, college students should also dabble in many other subjects, so as to have both knowledge and expertise, master foreign languages and computers, and make themselves a generalist. Thirdly, we should have a good psychological quality and a confident, open-minded, enthusiastic and open mind.

Pay due attention to the external image. First of all, we should pay attention to the cultivation of grace and charm. Grace and charm are not born, but mainly acquired. As long as college students are good at starting from ordinary life, behave naturally and generously, be steady and generous, talk naturally and appropriately, be elegant and interesting, be sincere and enthusiastic, be tolerant and generous, be calm and confident when things go wrong, and be supplemented with appropriate decoration, then their manners and charm will naturally be fully displayed in college friends. Secondly, college students should also pay attention to moderate modification. College students are limited by their own economic strength, so it is impossible and unnecessary to pursue fashion and advanced dress. There is a general principle in college students' dress, that is, neatness, generosity, propriety and showing their true colors.