The history of Marketing Department of Northwest University can be traced back to 1903. 100 For many years, the marketing department of Northwestern University has been recognized as the first in the United States, and it has also stood out in the professional rankings of American news for many years. Known as the "father of modern marketing", Professor philip kotler is the founder of modern marketing theory in the United States. He has made revolutionary changes in many fields of marketing. In addition, Professor Robert Blattberg and Dipak Jain, the current dean of business school, are world-renowned teaching and research experts in this field. The Marketing Department of Northwest University currently offers MBA and PhD courses. Although there is no separate undergraduate education, the college provides undergraduate students with a certificate study plan of four courses to encourage undergraduates in other fields to understand the operation law of business society.
To apply for a master's degree in Marketing Department of Northwest University, you need to submit the following materials: GMAT scores, business school application forms, application documents, undergraduate transcripts, diplomas, degree certificates, two letters of recommendation and resumes. In addition, international students need to submit TOEFL scores, and doctoral applicants need to submit GRE or GMAT scores. The MBA is applied in three rounds. The final deadline is February 2009 19, and the application fee is $250. The deadline for doctoral application is 65438+February 3 1, and the application fee is $75.
2. University of Pennsylvania
The Department of Marketing of the University of Pennsylvania was founded in 1935. Two professors, Reavis Cox and Ralph Frederick Breyer, gradually established their position in American academic circles through their research on professional fields such as channels, distribution and installment purchase. After more than 70 years' development, the Marketing Department of the University of Pennsylvania has nearly 30 full-time professors and established a complete system of undergraduate, MBA and doctoral degrees, which enjoys a high reputation in the field of marketing in the United States and even the world.
The Master of Marketing at the University of Pennsylvania needs to submit the following materials: GMAT scores, business school application forms, application documents, undergraduate transcripts, graduation certificates, degree certificates, two letters of recommendation and resumes. In addition, international students need to submit TOEFL scores, and doctoral applicants need to submit GRE or GMAT scores. The MBA is applied in three rounds. The final deadline is March 9 and the application fee is $225. The deadline for doctoral application is 65438+February 65438+May, and the application fee is $70.
3. Stanford University
At present, there are 15 full-time professors in the Marketing Department of Stanford University, whose main research direction focuses on consumer psychology and consumer behavior decision science, and studies modern marketing with the help of economics and industrial organization theory, statistics and management theory. Therefore, the marketing department is in a leading position in the world in the research fields of consumer behavior, enterprise behavior and marketing resource allocation model. The Marketing Department of Stanford University currently offers MBA, Si Long program and doctoral program. The master's program in Si Long lasts for 10 months, which provides opportunities for middle managers and managers to cultivate and explore their potential leadership skills.
To apply for a master's degree in Marketing Department of Stanford University, you need to submit the following materials: GMAT or GRE scores, business school application forms, application documents, undergraduate transcripts, diplomas, degree certificates, two letters of recommendation and resumes. In addition, international students need to submit TOEFL or IELTS scores, and doctoral applicants need to submit GRE or GMAT scores. The MBA is applied in three rounds. The final deadline is April 7, and the application fee is $265. The deadline for doctoral application is 65438+February 1, and the application fee is 125 USD.
4. Harvard University Harvard University
At present, there are 22 full-time professors in the Marketing Department of Harvard University. Their research fields are very extensive, including the way consumers obtain information and make decisions, and the influence of consumer behavior on enterprise strategy. Under the global financial crisis, the marketing department has begun to study the changes of consumer behavior patterns and their impact on the advertising industry, and put forward the reconstruction of enterprise organizational framework to adapt to the reality that the consumption structure is gradually tilting towards low-end consumers. Through the traditional case teaching analysis method of Harvard Business School, the marketing department is gradually planning and advocating the enterprise behavior mode under the financial crisis, leading the future business trend. The Marketing Department of Harvard University currently offers MBA and PhD programs.
The Master of Marketing at Harvard University needs to submit the following materials: GMAT or GRE scores, business school application forms, application documents, undergraduate transcripts, graduation certificates, degree certificates, three letters of recommendation and resumes. In addition, international students need to submit TOEFL or IELTS scores, and doctoral applicants need to submit GRE or GMAT scores. The MBA is applied in three rounds. The final deadline is April 8, and the application fee is $250. The deadline for doctoral application is 65438+February 1, and the application fee is $90.
5. Duke University
The Marketing Department of Duke University was founded 22 years ago, with a short history, but the rapid improvement of its scientific research and teaching level is amazing. With the strong support of Duke University's Fuka Business School, the Marketing Department has always been in the forefront of American journalism, and has hired Jim Bett Mann, an expert in consumer behavior research, and Rick starling, an expert in market forecasting modeling, from Carnegie Mellon University and UCLA, making the quantitative analysis and research of the Marketing Department leap to the top level in the world. There are full-time professors 19, part-time professors and honorary professors 10, and MBA and doctoral degrees are offered.
Master of Marketing Department of Duke University needs to submit the following materials: GMAT scores, business school application forms, application documents, undergraduate transcripts, graduation certificates, degree certificates, two letters of recommendation and resumes. In addition, international students need to submit TOEFL or IELTS scores, and doctoral applicants need to submit GRE or GMAT scores. The MBA is applied in four rounds. The final deadline is March 9, and the application fee is $200. The deadline for doctoral application is 65438+February 65438+May, and the application fee is $75.
6. University of Michigan at ann arbor.
At present, the University of Michigan at ann arbor has 265,438+0 full-time professors, whose research fields include: advertising, trademarks, consumer behavior, consumer satisfaction and loyalty research, sales strategy, marketing modeling, new product development and promotion pricing, wholesale and retail management, etc. The Marketing Department of the University of Michigan at ann arbor currently offers MBA and PhD programs.
The Master of Marketing at the University of Michigan, ann arbor needs to submit the following materials: GMAT or GRE scores (GMAT scores are preferred in admission), business school application forms, application documents, undergraduate transcripts, graduation certificates, degree certificates, two letters of recommendation and resumes. In addition, foreign students need to submit TOEFL or IELTS scores, and doctoral applicants need to submit GRE or GMAT scores (GMAT scores are given priority in admission). The MBA is applied in three rounds. The final deadline is March 1, and the application fee is $200. The deadline for doctoral application is 65438+February 3 1, and the application fee is $75.
7. Columbia University Columbia University
At present, there are 17 full-time professors in the Marketing Department of Columbia University, whose research fields mainly include: consumer behavior, marketing strategy, retail marketing management, marketing management, quantitative modeling and analysis, etc. Using its geographical position in new york, the Marketing Department keeps recruiting outstanding talents and paying close attention to the changes of marketing models of various enterprises, thus maintaining the world-leading teaching and scientific research level. The Marketing Department of Columbia University currently offers MBA and PhD programs.
Master of Marketing at Columbia University needs to submit the following materials: GMAT scores, business school application forms, application documents, undergraduate transcripts, graduation certificates, degree certificates, two letters of recommendation and resumes. In addition, international students need to submit TOEFL scores, and doctoral applicants need to submit GRE or GMAT scores. The MBA is applied in three rounds. The final deadline is 65438+10.6, and the application fee is $250. The deadline for doctoral application is 65438+1 October1,and the application fee is $75.
8. University of Chicago
At present, there are nearly 30 full-time professors in the Marketing Department of the University of Chicago. Their research fields mainly focus on two branches: consumer behavior and economic quantitative analysis, including consumer preferences, consumer needs and decisions, pricing, promotion, product design/positioning and sales channel management. The Marketing Department of the University of Chicago currently offers MBA and PhD programs.
Master of Marketing Department of University of Chicago needs to submit the following materials: GMAT scores, business school application forms, application documents, undergraduate transcripts, graduation certificates, degree certificates, two letters of recommendation and resumes. In addition, international students need to submit TOEFL or IELTS scores, and doctoral applicants need to submit GRE or GMAT scores. The MBA is applied in three rounds. The final deadline is March 10 and the application fee is $200. The deadline for doctoral application is 65438+1 October1,and the application fee is $65.
9. new york University new york University
New york University, located in the center of new york, has many advantages: superior geographical location, extensive and in-depth special research and study, comprehensive basic education such as finance, event management, strategic planning, database management and modeling, digital marketing and leadership, etc., so that learning can better meet the market demand for this major and prepare for employment.
The core courses are mainly brand marketing and analysis courses. There are three branches of elective courses to choose from. The difficulty of admission as a whole is not particularly difficult. Students' TOEFL scores are more important. It is recommended to apply for TOEFL 100+, but you can enter the school if the TOEFL is lower than 100, provided that you need to take a language class in the past. There is no requirement for GMAT, and applicants can choose not to submit it, but it is recommended that international students submit a score of 650+.
10, University of California, Berkeley.
At present, there are ten full-time professors in the Marketing Department of the University of California, Berkeley. Their research fields mainly include: pricing, market access, sales channels, e-commerce, consumer choice, leadership decision-making, etc. With the help of the university's strong scientific research strength, the marketing department has established a close cooperative relationship with the economics department and psychology department of Berkeley, and has greatly expanded the depth and breadth of marketing research by using the analytical tools of economics and modern psychology. The Marketing Department of the University of California, Berkeley currently offers undergraduate, MBA and doctoral programs.
The Master of Marketing at the University of California, Berkeley needs to submit the following materials: GMAT scores, business school application forms, application documents, undergraduate transcripts, diplomas, degree certificates, two letters of recommendation and resumes. In addition, international students need to submit TOEFL or IELTS scores, and doctoral applicants need to submit GRE or GMAT scores. The MBA is applied in four rounds. The final deadline is March 10 and the application fee is $200. The deadline for doctoral application is 65438+February 10, and the application fee is $90.