Yale University Singapore College. Xiao Si is the common name of English CIS (abbreviation of enterprise identification system). It was introduced to China as a set of "brand management system" in 1980s, and it is the basic theory of enterprise management of internal and external culture and image. Yale-University College of Singapore, a research institution of the Commonwealth of Independent States and a comprehensive research institution, is a liberal arts college in Singapore. It was jointly founded by Yale University and the National University of Singapore on 20 1 1, and its campus is located in the University Town of the National University of Singapore.