0 1 training concept and content
1. Training concept Induction training for new employees is very important. It is an effective way for new employees to quickly integrate into the enterprise, and it is also a centralized way for enterprises to convey core knowledge such as corporate culture, ideas and development direction to new employees. Both sides can fully understand each other in a limited time, and can also enhance their feelings and lay a good foundation for the smooth work in the future. Induction training for new employees is a part of the whole training system of enterprises, and Ali is no exception. So, in Ali? What is the concept of training? First of all, Ali attaches great importance to the induction training of new employees and invests huge sums of money. This can be proved by one thing. Peng Lei, former chief human resources officer of Alibaba, once said: In the "cold winter" of 200 1, Alibaba's goal is just to "live". Under this premise, Ali still invests millions of yuan in the training of new employees, which shows that Ali attaches great importance to the induction training of new employees.
Secondly, Ali believes that the induction training for new employees should go through three stages: forgetting, dispelling doubts and integrating. Forgetting is to help new employees forget the previous company's workflow, working methods and working habits, and not to let new employees accept new content, so they must forget and return to zero; The solution is that newcomers will be confused about the new environment after working in their posts for a month or two, thus shaking their choices. Ali helps new employees solve the confusion and confusion encountered in the process of understanding and adapting to the new company, thus establishing a good impression on the new company; Integration is to help new employees master the process, working methods and culture of the new company and integrate into the new team. It can be seen that the concept and goal of Alibaba's new employee induction training are very clear and solid. 2. Training content. The first content: corporate culture introduction: it is to understand Alibaba's mission, vision, six core values, development process, organizational structure, main business and basic rules and regulations. Corporate culture is the core point that can distinguish you from all other enterprises, including peers. In the recruitment system, you must find employees who are consistent with your corporate culture through various tools and methods. At this stage, when we introduce the corporate culture, we deeply understand the employees' thoughts and wishes, so as to better screen out employees who are close to your corporate culture. The second content: general training: enterprises should not let employees, especially new employees, think that when you recruit him, they will regard him as a tool for your family to make money. But in the whole induction training system, you should provide some general training, such as the use of office software, negotiation skills, time management, interpersonal relationship management and so on. No matter which company these skilled new employees work in, they can help improve their abilities, giving people the impression that they are always thinking of him, not just helping them. This is the third content of Ali's unique new training concept: professional skills training: making good use of "16". Rule 1: I say you listen-as the core person in charge or manager and post director. First of all, you should cultivate this new employee. This is what I said. Listen. The second one: you said I listened-then I'll look at the absorption of new employees. The next day or afternoon, you tell me what the training content is in the morning in turn to see if you have absorbed it. Is that you said I listened; The third type: you watch me do it-that is, I will do it for you after training, and then you watch me do it and ask me questions; Fourth: you do it-you operate it again, and then if there is a problem, the director or the person in charge will make adjustments on the spot. Alibaba believes that the induction training for new employees is a prerequisite for the long-term development of enterprises and a project to cultivate "seeds" for healthy growth. It is an excellent seed recruited by the whole enterprise, which can take root and sprout in the soil of its own enterprise and has the seeds of your family's genes.
02 specific implementation path of training
The three stages and three aspects of the induction training for new employees are a relatively complete new training system gradually established by Alibaba in practice, aiming at integrating new employees into the company culture within 1 to 3 months after their induction. At the same time, according to the different types of talents, Alibaba has designed three different induction training paths for new employees: (1) The new employees who are doing sales in the company's international station are studying the "Centennial Plan" series of courses; (2) The new salespeople in China Station are studying the series courses of "Hundred Years of Integrity"; (3) Other new employees in non-sales positions are studying the "Hundred Years Ali" series courses.
The above three "Centennial" series courses constitute three implementation paths for the induction training of new employees. Although the focus of business skills training is different, they are all based on making new employees familiar with the company's business and environment as soon as possible, and focusing on Ali values to understand Alibaba, corporate mission and corporate culture. The Centennial Plan is the first "Centennial" series of courses launched by Ali. The centennial plan is aimed at new employees in sales positions, who will receive comprehensive training and learning in cultural values, product knowledge and sales skills. At that time, in the course, the company's top management almost completely participated in the lecture. Ma Yun and Guan taught the company's mission, direction and values, Peng Lei taught the company's development process, and taught sales skills, and also attended the lecture.
After one month's centennial training, the sales staff will return to various regions to continue their training, and at the same time, they are required to complete at least one order in the next two months before they can pass the probation period. Centennial Ali, referred to as "Baya" for short, is a 10-day probation training for new employees of Alibaba. On the day of 10, newcomers should take part in Suto and orientation activities to increase mutual understanding and enhance cohesion and team consciousness. In the process of understanding the company and business, it is not a simple explanation, but a free team of newcomers to explore and interview interested businesses and departments, and then preach PK. The next course is to instill Ali culture and values. No matter which series of courses you take, the training of Ali's new employees will continue to practice and take exams within two months. There are rigorous exams every week to evaluate the performance and values of new employees. Among them, value evaluation is based on six core concepts: customer first, teamwork, embracing change, honesty, passion and dedication.
As a learning organization that advocates "embracing change", Alibaba does not limit the training of new employees to the first two or three months like most enterprises. Alibaba's new employees receive systematic "Hundred Years" series of training after joining the company, and there is also a three-month "caring period" of "master taking apprentice". After 6 to 12 months, have the right to choose "return to the furnace" for retraining. In other words, Alibaba's new employees have the opportunity to receive systematic training within one year, mainly in the first six months. The three-month "caring period" allows old employees to pass on and help new employees through one-on-one teaching mode, which not only promotes the communication between new and old employees, but also gives new employees a better growth environment. To sum up, Alibaba has a complete training system for newcomers and has become the largest cradle of e-commerce talents in the Internet industry in China. This also allows the Alibaba Empire to maintain a steady stream of fresh and high-quality blood. Enterprises also need to learn from Ali's talent training methods, build their own corporate universities, and realize talent training and industrial take-off! Integrate E-learning, build an exclusive training system for enterprise employees, covering multi-dimensional talent analysis such as learning, practice, examination and testing, over 1,000 career promotion courses and nearly 1,000 high-quality teacher resources, so that enterprises can understand you better!