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Understanding and understanding of innovation and entrepreneurship
1. Cultivating college students' innovative and entrepreneurial ability is the need to alleviate the expanding social employment pressure.

After entering the 2 1 century, the number of college graduates in China has exceeded 2 million. Lin Huiqing, director of the Student Affairs Office of the Ministry of Education, pointed out that although the number of graduates has increased significantly, there is no obvious trend of increasing employment in the whole society. While the number of graduates has increased substantially year by year, the phenomenon of graduate unemployment has begun to appear, and the number has increased year by year. According to the statistics of the Ministry of Education, the average employment rate of college graduates in China has been only about 70%, and the number of unemployed college graduates alone is very large. Facing the increasingly severe employment situation, it is of great ideal significance for college students to carry out entrepreneurship education, establish correct career ideals and job-choosing concepts, explore innovative ideas, improve their comprehensive quality and entrepreneurial ability, and participate in social competition.

2. Cultivating college students' innovative and entrepreneurial ability meets the needs of the socialist market economy.

With the development of market economy, the industrial structure of urban and rural areas will be adjusted from time to time according to the changes of the market, which will bring about the transfer of labor force and the conversion of professional posts. They should also have the ability to implement new technologies, new processes and develop and invent new products, which requires future workers not only to have practical ability, but also to have the ability to innovate and start businesses. Therefore, from the time point of view, strengthening the cultivation of innovative and entrepreneurial talents conforms to many requirements of the socialist market economy for talent cultivation, and can also promote the reform and development of higher education itself.

3. Cultivating college students' innovative and entrepreneurial ability is the need to promote the construction of an innovative country.

Innovation is the soul of a nation's progress and an inexhaustible motive force for a country's prosperity. A country with innovative talents and a large number of high-quality human resources will have great potential for developing knowledge economy; A country lacking rich scientific reserves and innovative talents will lose the opportunities brought by knowledge economy. The competition in 2 1 century is the competition of economy and comprehensive national strength, practice is the competition of science and technology and education, and in the final analysis, it is the competition of high-quality talents. Colleges and universities are the cradle of talent training. Cultivating broad-based and innovative talents who can cope with the future employment of college students in China is the primary task of all kinds of colleges and universities. Cultivating college students' innovative and entrepreneurial ability is the key to establishing an innovative system in colleges and universities.

Sex and basic content can effectively support and promote the establishment of national innovation system, and will also play a positive role in establishing an innovative country.

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Second, the content and composition conditions of college students' innovative and entrepreneurial personality quality

Personality, or personality traits, refers to a person's relatively fixed characteristics formed under certain social conditions and educational influences. One has